Rascasse Audience Intelligence

Winnie-the-Pooh Audience in Germany

A data profile of the people who buy, follow and care about Winnie-the-Pooh in Germany — modelled from more than twelve digital signal sources. Winnie-the-Pooh has an estimated audience of 374,452 people in Germany.

#62among Fictional Character in Germany#299in Kids & Family

The average Winnie-the-Pooh fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Welsh Corgi, Moana (2016 film), with strongest over-indexing on Barbie (11.5× the country average).

Demographically, the Winnie-the-Pooh audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winnie-the-Pooh fan in Germany is more female, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnie-the-Pooh profile in Germany.

Audience size
374K
in Germany
Gender
81.3%♀
18.7% male
Age
32.1
average years
Country rank
#14789
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winnie-the-Pooh fans

81.3% are female, 18.7% are male, average age 32.1.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Winnie-the-Pooh audience in Germany
MetricValue
Female81.3%
Male18.7%
Average age32.1
Estimated audience size374,452
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Winnie-the-Pooh audience in Germany
Age bracketShare%
16-1935%
20-2928%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Winnie-the-Pooh audience comes from Germany.

Worldwide audience distribution share by country for Winnie-the-Pooh
CountryShare
United States22.5%
Japan22.5%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnie-the-Pooh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winnie-the-Pooh fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Hessen~30K1.22×
03Rheinland-Pfalz~20K1.11×
04Bayern~70K1.10×
05Nordrhein-Westfalen~90K1.06×
06Hamburg~9K1.06×
07Bremen~3K1.06×
08Baden-Württemberg~50K1.05×
09Saarland~4K0.98×
10Schleswig-Holstein~10K0.97×
11Niedersachsen~30K0.95×
12Brandenburg~10K0.90×
13Sachsen~20K0.88×
14Thüringen~8K0.88×
15Sachsen-Anhalt~8K0.86×
16Mecklenburg-Vorpommern~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Winnie-the-Pooh, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnie-the-Pooh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnie-the-Pooh audience
#·InterestCategoryAffinity×
01Animal sciencePets & Animals49.47×
02Tokyo Disney ResortTravel & Leisure43.87×
03Universal Studios JapanTravel & Leisure37.18×
04Tinker Bell (film)Movies & TV26.79×
05One Hundred and One DalmatiansMovies & TV22.73×
06Moana (2016 film)Movies & TV21.73×
07BambiMovies & TV18.12×
08Rapunzel (Disney)Movies & TV15.61×
09Welsh CorgiPets & Animals14.32×
10BarbieMovies & TV11.50×
11Ratatouille (film)Movies & TV11.05×
12Litter boxPets & Animals9.33×
13PajamasFashion & Accessoires7.18×
14Pomeranian (dog)Pets & Animals5.50×
15Cat play and toysPets & Animals5.21×
16Golden RetrieverPets & Animals5.17×
17Stranger ThingsMovies & TV4.08×
18Harry PotterMovies & TV3.85×
19DeichmannShopping3.58×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnie-the-Pooh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnie-the-Pooh audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.99×
MindfulnessBALANCE2.40×
Pet OwnershipJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnie-the-Pooh audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Quality AwarenessPREMIUM0.68×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winnie-the-Pooh have in Germany?

Winnie-the-Pooh has an estimated audience of 374,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Winnie-the-Pooh fans?

81.3% of Winnie-the-Pooh fans are female, 18.7% are male, with an average age of 32.1 years.

03

Which brands do Winnie-the-Pooh fans like most?

Winnie-the-Pooh fans show strongest brand affinity for Barbie (11.5×), Welsh Corgi (14.32×), and Moana (2016 film) (21.73×) over the country average.

04

Where do Winnie-the-Pooh fans live in Germany?

Winnie-the-Pooh fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Winnie-the-Pooh fans also like?

Beyond Winnie-the-Pooh itself, the audience over-indexes on Welsh Corgi (14.32×), Moana (2016 film) (21.73×), Litter box (9.33×), and Harry Potter (3.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Winnie-the-Pooh audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winnie-the-Pooh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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