Winnie-the-Pooh Audience in Germany
Winnie-the-Pooh has an estimated audience of 366,832 people in Germany. 81.3% are female, 18.7% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Welsh Corgi, Moana (2016 film), Litter box, Harry Potter.
The average Winnie-the-Pooh fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Welsh Corgi, Moana (2016 film), with strongest over-indexing on Barbie (11.5× the country average). Demographically, the Winnie-the-Pooh audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Fictional Character · Subtype: Novel
Demographics of Winnie-the-Pooh fans
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 32.1 |
| Estimated audience size | 366,832 |
Audience persona
The typical Winnie-the-Pooh fan in Germany is more female, around 32.1 years old, with strong Pet Ownership tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,742 | 1.11× |
| Bayern | 67,653 | 1.13× |
| Baden-Württemberg | 58,277 | 1.14× |
| Hessen | 41,079 | 1.44× |
| Niedersachsen | 31,688 | 0.87× |
| Berlin | 25,950 | 1.55× |
| Rheinland-Pfalz | 20,436 | 1.09× |
| Sachsen | 15,747 | 0.86× |
| Schleswig-Holstein | 11,067 | 0.83× |
| Hamburg | 9,206 | 1.09× |
| Brandenburg | 9,138 | 0.79× |
| Sachsen-Anhalt | 7,094 | 0.73× |
| Thüringen | 6,726 | 0.71× |
| Mecklenburg-Vorpommern | 4,582 | 0.64× |
| Saarland | 4,065 | 0.89× |
| Bremen | 3,576 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 11.5× | Movies & TV |
| Welsh Corgi | 14.32× | Pets & Animals |
| Moana (2016 film) | 21.73× | Movies & TV |
| Litter box | 9.33× | Pets & Animals |
| Harry Potter | 3.85× | Movies & TV |
| Tinker Bell (film) | 26.79× | Movies & TV |
| Tokyo Disney Resort | 43.87× | Travel & Leisure |
| Bambi | 18.12× | Movies & TV |
| Universal Studios Japan | 37.18× | Travel & Leisure |
| Rapunzel (Disney) | 15.61× | Movies & TV |
| Golden Retriever | 5.17× | Pets & Animals |
| Animal science | 49.47× | Pets & Animals |
| Stitch! | 10.37× | Movies & TV |
| Pomeranian (dog) | 5.5× | Pets & Animals |
| Deichmann | 3.58× | Shopping |
| One Hundred and One Dalmatians | 22.73× | Movies & TV |
| Ratatouille (film) | 11.05× | Movies & TV |
| Stranger Things | 4.08× | Movies & TV |
| Pajamas | 7.18× | Fashion & Accessoires |
| Shopping | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.81 |
| LGBTQ+ Identity | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.41 |
| Community Orientation | OPEN | 1.36 |
| Creativity | OPEN | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.9% |
| United States | 22.7% |
| Brazil | 5.3% |
See Winnie-the-Pooh audiences in other countries
More Novel audiences in Germany
- Old Testament (1,490,046)
- Don Quixote (1,084,936)
- The Godfather (novel) (1,063,645)
- Jurassic Park (novel) (1,042,304)
- The Count of Monte Cristo (878,562)
Frequently asked questions
How many fans does Winnie-the-Pooh have in Germany?
Winnie-the-Pooh has an estimated audience of 366,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Winnie-the-Pooh fans?
81.3% of Winnie-the-Pooh fans are female, 18.7% are male, with an average age of 32.1 years.
Which brands do Winnie-the-Pooh fans like most?
Winnie-the-Pooh fans show strongest brand affinity for Barbie (11.5×), Welsh Corgi (14.32×), and Moana (2016 film) (21.73×) over the country average.
Where do Winnie-the-Pooh fans live in Germany?
Winnie-the-Pooh fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,742), Bayern (reach 67,653), and Baden-Württemberg (reach 58,277). These three regions account for the largest share of the active audience.
What other brands do Winnie-the-Pooh fans also like?
Beyond Winnie-the-Pooh itself, the audience over-indexes on Welsh Corgi (14.32×), Moana (2016 film) (21.73×), Litter box (9.33×), and Harry Potter (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winnie-the-Pooh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.