Rascasse Audience Intelligence

Moana (2016 film) Audience in Germany

A data profile of the people who buy, follow and care about Moana (2016 film) in Germany — modelled from more than twelve digital signal sources. Moana (2016 film) has an estimated audience of 1,085,567 people in Germany.

#12among Animation in Germany#213among Movie / TV Show / Series in Germany#705in Movies & TV

The average Moana (2016 film) fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include The Nutcracker, Walt Disney World, Scooby-Doo, with strongest over-indexing on The Nutcracker (65.51× the country average).

Demographically, the Moana (2016 film) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moana (2016 film) fan in Germany is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for The Nutcracker.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moana (2016 film) profile in Germany.

Audience size
1.1M
in Germany
Gender
68.5%♀
31.5% male
Age
36.0
average years
Country rank
#6064
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moana (2016 film) viewers

68.5% are female, 31.5% are male, average age 36.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Moana (2016 film) audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age36.0
Estimated audience size1,085,567
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Moana (2016 film) audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3924%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Moana (2016 film) audience comes from Germany.

Worldwide audience distribution share by country for Moana (2016 film)
CountryShare
United States19.2%
Brazil10.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moana (2016 film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moana (2016 film) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.16×
02Hessen~90K1.09×
03Rheinland-Pfalz~60K1.07×
04Sachsen~60K1.06×
05Niedersachsen~100K1.05×
06Brandenburg~40K1.05×
07Hamburg~30K1.05×
08Berlin~50K1.04×
09Bayern~200K1.03×
10Thüringen~30K1.02×
11Sachsen-Anhalt~30K1.00×
12Mecklenburg-Vorpommern~20K1.00×
13Bremen~9K0.98×
14Schleswig-Holstein~40K0.97×
15Saarland~10K0.96×
16Baden-Württemberg~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Moana (2016 film), Germany
0.72×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moana (2016 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moana (2016 film) audience
#·InterestCategoryAffinity×
01The NutcrackerMusic & Radio65.51×
02DumboMovies & TV40.69×
03Wreck-It RalphMovies & TV35.27×
04Kung Fu PandaMovies & TV30.86×
05GarfieldMovies & TV25.48×
06Walt Disney WorldTravel & Leisure25.24×
07Mulan (1998 film)Movies & TV23.96×
08WALL-EMovies & TV22.16×
09Winnie-the-PoohKids & Family21.73×
10Austin Powers (film series)Movies & TV21.59×
11MegamindMovies & TV20.70×
12Astro (Malaysian satellite television)Movies & TV20.00×
13Ratatouille (film)Movies & TV18.51×
14ShrekMovies & TV16.30×
15Pocahontas (1995 film)Movies & TV15.70×
16Scooby-DooMovies & TV15.08×
17Disney ChannelMovies & TV13.64×
18Snow WhiteMovies & TV13.44×
19Stitch!Movies & TV11.24×
20BeetlejuiceMovies & TV8.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moana (2016 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moana (2016 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.56×
MindfulnessBALANCE1.41×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moana (2016 film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
Design AffinityPREMIUM0.78×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moana (2016 film) have in Germany?

Moana (2016 film) has an estimated audience of 1,085,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moana (2016 film) viewers?

68.5% of Moana (2016 film) fans are female, 31.5% are male, with an average age of 36.0 years.

03

Which brands do Moana (2016 film) fans like most?

Moana (2016 film) fans show strongest brand affinity for The Nutcracker (65.51×), Walt Disney World (25.24×), and Scooby-Doo (15.08×) over the country average.

04

Where do Moana (2016 film) fans live in Germany?

Moana (2016 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Moana (2016 film) fans also like?

Beyond Moana (2016 film) itself, the audience over-indexes on Walt Disney World (25.24×), Scooby-Doo (15.08×), Dumbo (40.69×), and Mulan (1998 film) (23.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Moana (2016 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moana (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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