Moana (2016 film) Audience in Germany
Moana (2016 film) has an estimated audience of 635,911 people in Germany. 68.5% are female, 31.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home Office, Rossmann, Saving, Steampunk, Dog breed.
The average Moana (2016 film) fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home Office, Rossmann, Saving, with strongest over-indexing on Home Office (3.54× the country average). Demographically, the Moana (2016 film) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Moana (2016 film) fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 36.0 |
| Estimated audience size | 635,911 |
Audience persona
The typical Moana (2016 film) fan in Germany is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 300,236 | 1.21× |
| Bayern | 195,044 | 1.07× |
| Niedersachsen | 117,095 | 1.06× |
| Hessen | 97,152 | 1.12× |
| Baden-Württemberg | 87,136 | 0.56× |
| Rheinland-Pfalz | 61,319 | 1.08× |
| Sachsen | 59,517 | 1.07× |
| Berlin | 56,326 | 1.11× |
| Schleswig-Holstein | 39,382 | 0.97× |
| Brandenburg | 36,740 | 1.04× |
| Thüringen | 28,689 | 0.99× |
| Sachsen-Anhalt | 28,446 | 0.97× |
| Hamburg | 27,600 | 1.08× |
| Mecklenburg-Vorpommern | 20,897 | 0.97× |
| Saarland | 12,659 | 0.91× |
| Bremen | 9,253 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.54× | Business & Career |
| Rossmann | 2.19× | Shopping |
| Saving | 3.45× | Business & Career |
| Steampunk | 6.45× | Fashion & Accessoires |
| Dog breed | 1.51× | Pets & Animals |
| Progressive rock | 2.28× | Music & Radio |
| Time (magazine) | 2.82× | News |
| Combat sport | 1.72× | Sports |
| Škoda Kodiaq | 2.3× | Cars & Mobility |
| Klis | 27.64× | Travel & Leisure |
| Tifo | 7.39× | Sports |
| Kourou | 20× | Travel & Leisure |
| Gunzenhausen | 9.38× | Travel & Leisure |
| Mustard seed | 8.91× | Food & Beverages |
| Bank account | 2.4× | Business & Career |
| Commercial mortgage | 1.61× | Business & Career |
| Japanese domestic market | 3.67× | Politics & Society |
| Hongik University | 8.3× | Business & Career |
| Este, Veneto | 1.87× | Travel & Leisure |
| Loincloth | 2.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Pet Ownership | JOY | 1.46 |
| Family Orientation | CONSERVATISM | 1.45 |
| Creativity | OPEN | 1.44 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Brazil | 11.0% |
| United Kingdom | 4.4% |
See Moana (2016 film) audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Moana (2016 film) have in Germany?
Moana (2016 film) has an estimated audience of 635,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moana (2016 film) fans?
68.5% of Moana (2016 film) fans are female, 31.5% are male, with an average age of 36.0 years.
Which brands do Moana (2016 film) fans like most?
Moana (2016 film) fans show strongest brand affinity for Home Office (3.54×), Rossmann (2.19×), and Saving (3.45×) over the country average.
Where do Moana (2016 film) fans live in Germany?
Moana (2016 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,236), Bayern (reach 195,044), and Niedersachsen (reach 117,095). These three regions account for the largest share of the active audience.
What other brands do Moana (2016 film) fans also like?
Beyond Moana (2016 film) itself, the audience over-indexes on Rossmann (2.19×), Saving (3.45×), Steampunk (6.45×), and Dog breed (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moana (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.