Rascasse Audience Intelligence

Astro (Malaysian satellite television) Audience in Germany

A data profile of the people who buy, follow and care about Astro (Malaysian satellite television) in Germany — modelled from more than twelve digital signal sources. Astro (Malaysian satellite television) has an estimated audience of 400,645 people in Germany.

#119among TV Channel in Germany#2279in Movies & TV

The average Astro (Malaysian satellite television) fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Earth, Kebaya, Myanmar Model Girls, with strongest over-indexing on Google Earth (48.18× the country average).

Demographically, the Astro (Malaysian satellite television) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Astro (Malaysian satellite television) fan in Germany is more female, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Google Earth.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astro (Malaysian satellite television) profile in Germany.

Audience size
401K
in Germany
Gender
61.9%♀
38.1% male
Age
36.0
average years
Country rank
#13997
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Astro (Malaysian satellite television)

61.9% are female, 38.1% are male, average age 36.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Astro (Malaysian satellite television) audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age36.0
Estimated audience size400,645
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Astro (Malaysian satellite television) audience in Germany
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Astro (Malaysian satellite television) audience comes from Germany.

Worldwide audience distribution share by country for Astro (Malaysian satellite television)
CountryShare
Malaysia24.4%
Indonesia14.8%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astro (Malaysian satellite television) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Astro (Malaysian satellite television) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.36×
02Saarland~7K1.35×
03Bayern~80K1.26×
04Hessen~40K1.26×
05Hamburg~10K1.13×
06Baden-Württemberg~60K1.10×
07Nordrhein-Westfalen~100K1.09×
08Schleswig-Holstein~10K0.98×
09Bremen~3K0.93×
10Sachsen-Anhalt~9K0.90×
11Niedersachsen~30K0.89×
12Rheinland-Pfalz~20K0.88×
13Sachsen~20K0.80×
14Brandenburg~10K0.80×
15Thüringen~8K0.74×
16Mecklenburg-Vorpommern~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Astro (Malaysian satellite television), Germany
0.65×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astro (Malaysian satellite television) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astro (Malaysian satellite television) audience
#·InterestCategoryAffinity×
01TV1 (Malaysia)Movies & TV292.54×
02Era FMMusic & Radio243.25×
03Myanmar Model GirlsSports238.81×
04Kuih RayaTopic183.30×
05RTV (Bangladesh)Movies & TV143.68×
06MyanmarTravel & Leisure125.93×
07TV3 (Malaysia)Movies & TV118.71×
08Bank Negara IndonesiaBusiness & Career102.36×
09Kementerian Kewangan MalaysiaPolitics & Society99.60×
10Channel 3 (Thailand)Movies & TV95.24×
11Kenh14.vnNews77.47×
12WeChatInternet & Social Media69.17×
13KebayaFashion & Accessoires54.21×
14BawalFashion & Accessoires51.28×
15TVBMovies & TV50.86×
16Google EarthInternet & Social Media48.18×
17MedanTravel & Leisure33.72×
18Alfons SchuhbeckFood & Beverages20.00×
19MalaysiaTravel & Leisure18.77×
20FreewareTechnology & Electronics10.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astro (Malaysian satellite television) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astro (Malaysian satellite television) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.30×
Urban LifestyleOPEN3.47×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astro (Malaysian satellite television) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
SpiritualityBALANCE0.65×
PatriotismCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astro (Malaysian satellite television) have in Germany?

Astro (Malaysian satellite television) has an estimated audience of 400,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Astro (Malaysian satellite television) fans?

61.9% of Astro (Malaysian satellite television) fans are female, 38.1% are male, with an average age of 36.0 years.

03

Which brands do Astro (Malaysian satellite television) fans like most?

Astro (Malaysian satellite television) fans show strongest brand affinity for Google Earth (48.18×), Kebaya (54.21×), and Myanmar Model Girls (238.81×) over the country average.

04

Where do Astro (Malaysian satellite television) fans live in Germany?

Astro (Malaysian satellite television) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Astro (Malaysian satellite television) fans also like?

Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Kebaya (54.21×), Myanmar Model Girls (238.81×), RTV (Bangladesh) (143.68×), and Bawal (51.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Astro (Malaysian satellite television) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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