Astro (Malaysian satellite television) Audience in Germany
Astro (Malaysian satellite television) has an estimated audience of 400,081 people in Germany. 61.9% are female, 38.1% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Earth, Kebaya, Myanmar Model Girls, RTV (Bangladesh), Bawal.
The average Astro (Malaysian satellite television) fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Earth, Kebaya, Myanmar Model Girls, with strongest over-indexing on Google Earth (48.18× the country average). Demographically, the Astro (Malaysian satellite television) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Astro (Malaysian satellite television) fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 36.0 |
| Estimated audience size | 400,081 |
Audience persona
The typical Astro (Malaysian satellite television) fan in Germany is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Earth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,138 | 1.1× |
| Bayern | 83,902 | 1.3× |
| Baden-Württemberg | 61,649 | 1.13× |
| Hessen | 38,767 | 1.27× |
| Niedersachsen | 33,411 | 0.86× |
| Berlin | 24,648 | 1.38× |
| Rheinland-Pfalz | 17,118 | 0.85× |
| Sachsen | 15,543 | 0.79× |
| Schleswig-Holstein | 14,098 | 0.98× |
| Hamburg | 10,067 | 1.11× |
| Brandenburg | 9,570 | 0.77× |
| Sachsen-Anhalt | 9,275 | 0.89× |
| Thüringen | 7,188 | 0.71× |
| Saarland | 6,828 | 1.39× |
| Mecklenburg-Vorpommern | 4,327 | 0.57× |
| Bremen | 3,059 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Earth | 48.18× | Internet & Social Media |
| Kebaya | 54.21× | Fashion & Accessoires |
| Myanmar Model Girls | 238.81× | Sports |
| RTV (Bangladesh) | 143.68× | Movies & TV |
| Bawal | 51.28× | Fashion & Accessoires |
| Myanmar | 125.93× | Travel & Leisure |
| Kuih Raya | 183.3× | |
| Freeware | 10.56× | Technology & Electronics |
| 69.17× | Internet & Social Media | |
| TV3 (Malaysia) | 118.71× | Movies & TV |
| Alfons Schuhbeck | 20× | Food & Beverages |
| Medan | 33.72× | Travel & Leisure |
| TVB | 50.86× | Movies & TV |
| TV1 (Malaysia) | 292.54× | Movies & TV |
| Bank Negara Indonesia | 102.36× | Business & Career |
| Era FM | 243.25× | Music & Radio |
| Malaysia | 18.77× | Travel & Leisure |
| Kementerian Kewangan Malaysia | 99.6× | Politics & Society |
| Cebu Pacific | 76.18× | Travel & Leisure |
| Tmall | 48.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 1.98 |
| Urban Lifestyle | OPEN | 1.87 |
| Individualism | JOY | 1.85 |
| Indulgence | JOY | 1.77 |
| Sustainability | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 24.5% |
| Indonesia | 14.8% |
| United States | 13.7% |
See Astro (Malaysian satellite television) audiences in other countries
- Astro (Malaysian satellite television) — United States
- Astro (Malaysian satellite television) — United Kingdom
- Astro (Malaysian satellite television) — France
- Astro (Malaysian satellite television) — Italy
- Astro (Malaysian satellite television) — Spain
- Astro (Malaysian satellite television) — Brazil
- Astro (Malaysian satellite television) — Japan
- Astro (Malaysian satellite television) — South Korea
- Astro (Malaysian satellite television) — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Astro (Malaysian satellite television) have in Germany?
Astro (Malaysian satellite television) has an estimated audience of 400,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astro (Malaysian satellite television) fans?
61.9% of Astro (Malaysian satellite television) fans are female, 38.1% are male, with an average age of 36.0 years.
Which brands do Astro (Malaysian satellite television) fans like most?
Astro (Malaysian satellite television) fans show strongest brand affinity for Google Earth (48.18×), Kebaya (54.21×), and Myanmar Model Girls (238.81×) over the country average.
Where do Astro (Malaysian satellite television) fans live in Germany?
Astro (Malaysian satellite television) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,138), Bayern (reach 83,902), and Baden-Württemberg (reach 61,649). These three regions account for the largest share of the active audience.
What other brands do Astro (Malaysian satellite television) fans also like?
Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Kebaya (54.21×), Myanmar Model Girls (238.81×), RTV (Bangladesh) (143.68×), and Bawal (51.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.