Rascasse Audience Intelligence

Kebaya Audience in Germany

A data profile of the people who buy, follow and care about Kebaya in Germany — modelled from more than twelve digital signal sources. Kebaya has an estimated audience of 880,072 people in Germany.

#3408among Topic in Germany#393in Fashion & Accessoires

The average Kebaya fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drink mix, The Thin Red Line (1998 film), Daniel Craig, with strongest over-indexing on Drink mix (86.47× the country average).

Demographically, the Kebaya audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kebaya fan in Germany is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Drink mix.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kebaya profile in Germany.

Audience size
880K
in Germany
Gender
66.5%♀
33.5% male
Age
37.5
average years
Country rank
#7265
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kebaya fans

66.5% are female, 33.5% are male, average age 37.5.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Kebaya audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age37.5
Estimated audience size880,072
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Kebaya audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Kebaya audience comes from Germany.

Worldwide audience distribution share by country for Kebaya
CountryShare
Indonesia23.2%
Japan12.6%
Malaysia11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kebaya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kebaya fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.28×
02Berlin~50K1.25×
03Hessen~70K1.11×
04Saarland~10K1.10×
05Hamburg~20K1.09×
06Mecklenburg-Vorpommern~20K0.99×
07Bayern~100K0.97×
08Sachsen-Anhalt~20K0.97×
09Thüringen~20K0.96×
10Schleswig-Holstein~30K0.92×
11Baden-Württemberg~100K0.91×
12Rheinland-Pfalz~40K0.91×
13Brandenburg~20K0.90×
14Sachsen~40K0.87×
15Nordrhein-Westfalen~200K0.84×
16Niedersachsen~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Kebaya, Germany
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kebaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kebaya audience
#·InterestCategoryAffinity×
01Drink mixFood & Beverages86.47×
02The Thin Red Line (1998 film)Movies & TV82.10×
03Bonnaroo Music FestivalMusic & Radio20.00×
04Ultra MusicMusic & Radio14.97×
05Malay languagePolitics & Society10.95×
06Astro (Malaysian satellite television)Movies & TV10.29×
07Daniel CraigMovies & TV8.27×
08Pierce BrosnanMovies & TV6.85×
09BangladeshTravel & Leisure5.41×
10BeirutTravel & Leisure4.17×
11AnkaraTravel & Leisure3.20×
12Turkish languagePolitics & Society3.07×
13Petrol engineCars & Mobility2.86×
14News magazineNews2.59×
15PoetryLiterature2.49×
16KPop Demon HuntersMovies & TV2.33×
17SupermarketShopping1.88×
18News broadcastingBusiness & Career1.70×
19H&MShopping1.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kebaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kebaya audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
SpiritualityBALANCE1.17×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kebaya audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
ExtroversionTHRILL0.70×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kebaya have in Germany?

Kebaya has an estimated audience of 880,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kebaya fans?

66.5% of Kebaya fans are female, 33.5% are male, with an average age of 37.5 years.

03

Which brands do Kebaya fans like most?

Kebaya fans show strongest brand affinity for Drink mix (86.47×), The Thin Red Line (1998 film) (82.1×), and Daniel Craig (8.27×) over the country average.

04

Where do Kebaya fans live in Germany?

Kebaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kebaya fans also like?

Beyond Kebaya itself, the audience over-indexes on The Thin Red Line (1998 film) (82.1×), Daniel Craig (8.27×), Pierce Brosnan (6.85×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Kebaya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kebaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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