Malay language Audience in Germany
Malay language has an estimated audience of 514,747 people in Germany. 56.4% are female, 43.6% are male, average age 36.4. Top brand affinities: Vaillant Group, Litter box, Progressive rock, Natural rubber, Unique Gifts.
Top brand affinities include Vaillant Group, Litter box, Progressive rock, with strongest over-indexing on Vaillant Group (24.87× the country average). Demographically, the Malay language audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Sports Activity.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Malay language fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.4 |
| Estimated audience size | 514,747 |
Audience persona
The typical Malay language fan in Germany is more female, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Vaillant Group.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaillant Group | 24.87× | Home & Garden |
| Litter box | 2× | Pets & Animals |
| Progressive rock | 2.11× | Music & Radio |
| Natural rubber | 2.92× | Cars & Mobility |
| Unique Gifts | 1.51× | Shopping |
| Gudrun Sjödén | 3.37× | Fashion & Accessoires |
| JDSU | 3.5× | Business & Career |
| Pillow | 1.59× | Home & Garden |
| Christmas Gift | 1.73× | Kids & Family |
| 3D printing | 2.11× | Technology & Electronics |
| Tulkarm | 11.25× | Travel & Leisure |
| VfL Wolfsburg | 1.57× | Sports |
| Commercial mortgage | 1.86× | Business & Career |
| Corona (band) | 2.15× | Music & Radio |
| Abu Ishaq Al Heweny | 67.84× | Politics & Society |
| Jingoism | 6.28× | Politics & Society |
| Laneige | 5.2× | Beauty & Wellness |
| Minestrone | 2.13× | Food & Beverages |
| Este, Veneto | 2.06× | Travel & Leisure |
| Eindhoven | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.23 |
| Sports Activity | POWER | 1.81 |
| Convenience Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.52 |
| Quality Awareness | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 18.5% |
| China | 18.3% |
| Malaysia | 13.4% |
See Malay language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malay language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.