Rascasse Audience Intelligence

Malay language Audience in Germany

A data profile of the people who buy, follow and care about Malay language in Germany — modelled from more than twelve digital signal sources. Malay language has an estimated audience of 514,747 people in Germany.

#43among Language in Germany#4603among Topic in Germany#544in Politics & Society

The average Malay language fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Astro (Malaysian satellite television), Malaysia, Hindi, with strongest over-indexing on Astro (Malaysian satellite television) (20.62× the country average).

Demographically, the Malay language audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Malay language fan in Germany is more female, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malay language profile in Germany.

Audience size
515K
in Germany
Gender
56.4%♀
43.6% male
Age
36.4
average years
Country rank
#11472
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malay language fans

56.4% are female, 43.6% are male, average age 36.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Malay language audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age36.4
Estimated audience size514,747
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Malay language audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Malay language audience comes from Germany.

Worldwide audience distribution share by country for Malay language
CountryShare
Indonesia18.5%
China18.3%
Malaysia13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malay language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Malay language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.51×
02Hessen~50K1.34×
03Bremen~5K1.07×
04Nordrhein-Westfalen~100K1.03×
05Saarland~6K1.03×
06Hamburg~10K1.00×
07Bayern~80K0.99×
08Baden-Württemberg~70K0.99×
09Schleswig-Holstein~20K0.96×
10Thüringen~10K0.96×
11Rheinland-Pfalz~20K0.95×
12Mecklenburg-Vorpommern~9K0.95×
13Sachsen~20K0.93×
14Brandenburg~10K0.93×
15Sachsen-Anhalt~10K0.93×
16Niedersachsen~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Malay language, Germany
0.92×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malay language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malay language audience
#·InterestCategoryAffinity×
01China Eastern AirlinesTravel & Leisure27.12×
02Astro (Malaysian satellite television)Movies & TV20.62×
03Kuala LumpurTravel & Leisure18.32×
04HindiPolitics & Society12.97×
05KebayaFashion & Accessoires10.95×
06Philippine Stock ExchangeBusiness & Career10.52×
07TunicFashion & Accessoires10.03×
08MalaysiaTravel & Leisure9.38×
09HertzCars & Mobility8.82×
10SingaporeTravel & Leisure7.57×
11Mel GibsonMovies & TV7.01×
12ScarfFashion & Accessoires6.85×
13ShawlFashion & Accessoires6.18×
14Korean dramaMovies & TV5.62×
15Tom CruiseMovies & TV4.61×
16Tour de FranceSports3.04×
17Online newspaperNews2.77×
18RedditInternet & Social Media2.38×
19RyanairTravel & Leisure1.99×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malay language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malay language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.44×
Convenience OrientationPREMIUM1.68×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malay language audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.75×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malay language have in Germany?

Malay language has an estimated audience of 514,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Malay language fans?

56.4% of Malay language fans are female, 43.6% are male, with an average age of 36.4 years.

03

Which brands do Malay language fans like most?

Malay language fans show strongest brand affinity for Astro (Malaysian satellite television) (20.62×), Malaysia (9.38×), and Hindi (12.97×) over the country average.

04

Where do Malay language fans live in Germany?

Malay language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Malay language fans also like?

Beyond Malay language itself, the audience over-indexes on Malaysia (9.38×), Hindi (12.97×), Kuala Lumpur (18.32×), and Kebaya (10.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Malay language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Malay language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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