Scarf Audience in Germany
Scarf has an estimated audience of 1,884,719 people in Germany. 70.4% are female, 29.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clothing, Shawl, Food and drink, IKEA, Entertainment.
The average Scarf fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clothing, Shawl, Food and drink, with strongest over-indexing on Clothing (2.47× the country average). Demographically, the Scarf audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Scarf fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 37.8 |
| Estimated audience size | 1,884,719 |
Audience persona
The typical Scarf fan in Germany is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 435,969 | 1.06× |
| Bayern | 347,482 | 1.15× |
| Baden-Württemberg | 271,781 | 1.06× |
| Hessen | 213,015 | 1.48× |
| Berlin | 162,698 | 1.93× |
| Niedersachsen | 162,200 | 0.89× |
| Rheinland-Pfalz | 82,138 | 0.87× |
| Sachsen | 77,664 | 0.84× |
| Schleswig-Holstein | 59,174 | 0.87× |
| Hamburg | 57,489 | 1.35× |
| Brandenburg | 47,112 | 0.81× |
| Thüringen | 32,871 | 0.68× |
| Sachsen-Anhalt | 32,544 | 0.67× |
| Mecklenburg-Vorpommern | 24,261 | 0.67× |
| Bremen | 16,222 | 1.01× |
| Saarland | 15,446 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothing | 2.47× | Fashion & Accessoires |
| Shawl | 8.36× | Fashion & Accessoires |
| Food and drink | 1.78× | Food & Beverages |
| IKEA | 2.46× | Home & Garden |
| Entertainment | 1.69× | Movies & TV |
| Beverages | 2.2× | Food & Beverages |
| Ottoman Empire | 7.22× | Politics & Society |
| Food | 1.63× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.54× | Travel & Leisure |
| Hobby | 2.64× | Home & Garden |
| Google News | 3.96× | News |
| Women's clothing | 2.28× | Fashion & Accessoires |
| Cuisine | 2.1× | Food & Beverages |
| Discount stores | 1.85× | Shopping |
| Consumer electronics | 1.55× | Technology & Electronics |
| Reading | 1.51× | Literature |
| Restaurants | 1.73× | Food & Beverages |
| Handicraft | 2.33× | Home & Garden |
| Beirut | 5.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.06 |
| Design Affinity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.49 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 12.3% |
| United States | 9.1% |
| Indonesia | 8.9% |
See Scarf audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scarf have in Germany?
Scarf has an estimated audience of 1,884,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scarf fans?
70.4% of Scarf fans are female, 29.6% are male, with an average age of 37.8 years.
Which brands do Scarf fans like most?
Scarf fans show strongest brand affinity for Clothing (2.47×), Shawl (8.36×), and Food and drink (1.78×) over the country average.
Where do Scarf fans live in Germany?
Scarf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 435,969), Bayern (reach 347,482), and Baden-Württemberg (reach 271,781). These three regions account for the largest share of the active audience.
What other brands do Scarf fans also like?
Beyond Scarf itself, the audience over-indexes on Shawl (8.36×), Food and drink (1.78×), IKEA (2.46×), and Entertainment (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.