Shawl Audience in Germany
Shawl has an estimated audience of 1,956,956 people in Germany. 68.3% are female, 31.7% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Pull&Bear, Clothing, Entertainment, Scarf.
The average Shawl fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Pull&Bear, Clothing, with strongest over-indexing on Galatasaray S.K. (5.16× the country average). Demographically, the Shawl audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shawl fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 37.3 |
| Estimated audience size | 1,956,956 |
Audience persona
The typical Shawl fan in Germany is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 489,267 | 1.14× |
| Bayern | 328,247 | 1.04× |
| Baden-Württemberg | 304,864 | 1.14× |
| Niedersachsen | 190,681 | 1× |
| Hessen | 152,978 | 1.03× |
| Rheinland-Pfalz | 108,012 | 1.1× |
| Sachsen | 94,140 | 0.98× |
| Berlin | 91,102 | 1.04× |
| Schleswig-Holstein | 70,279 | 1× |
| Hamburg | 53,583 | 1.21× |
| Brandenburg | 52,511 | 0.87× |
| Thüringen | 41,793 | 0.84× |
| Sachsen-Anhalt | 41,499 | 0.82× |
| Mecklenburg-Vorpommern | 31,971 | 0.86× |
| Saarland | 22,110 | 0.92× |
| Bremen | 16,907 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 5.16× | Sports |
| Pull&Bear | 9.32× | Fashion & Accessoires |
| Clothing | 1.95× | Fashion & Accessoires |
| Entertainment | 1.68× | Movies & TV |
| Scarf | 7.66× | Fashion & Accessoires |
| Food and drink | 1.65× | Food & Beverages |
| IKEA | 2.35× | Home & Garden |
| Kebaya | 10.97× | Fashion & Accessoires |
| Shoes | 2.29× | Fashion & Accessoires |
| Psychology | 2.57× | Business & Career |
| Sports | 1.67× | Sports |
| Fenerbahçe S.K. | 5.35× | Sports |
| TRT 1 | 8.5× | Movies & TV |
| Food | 1.64× | Food & Beverages |
| Arts and music | 1.58× | Arts & Culture |
| Soap opera | 5.32× | Movies & TV |
| Germany | 1.6× | Travel & Leisure |
| Kanal D | 8.09× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Lieferando.de | 2.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.33 |
| Price Sensitivity | PREMIUM | 1.94 |
| Design Affinity | PREMIUM | 1.65 |
| Luxury Orientation | PREMIUM | 1.62 |
| Individualism | JOY | 1.49 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 9.8% |
| Turkey | 9.2% |
| United States | 8.3% |
See Shawl audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shawl have in Germany?
Shawl has an estimated audience of 1,956,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shawl fans?
68.3% of Shawl fans are female, 31.7% are male, with an average age of 37.3 years.
Which brands do Shawl fans like most?
Shawl fans show strongest brand affinity for Galatasaray S.K. (5.16×), Pull&Bear (9.32×), and Clothing (1.95×) over the country average.
Where do Shawl fans live in Germany?
Shawl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 489,267), Bayern (reach 328,247), and Baden-Württemberg (reach 304,864). These three regions account for the largest share of the active audience.
What other brands do Shawl fans also like?
Beyond Shawl itself, the audience over-indexes on Pull&Bear (9.32×), Clothing (1.95×), Entertainment (1.68×), and Scarf (7.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shawl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.