Rascasse Audience Intelligence

Soap opera Audience in Germany

A data profile of the people who buy, follow and care about Soap opera in Germany — modelled from more than twelve digital signal sources. Soap opera has an estimated audience of 3,209,849 people in Germany.

#1187among Topic in Germany#135in Movies & TV

The average Soap opera fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alles was zählt, Gute Zeiten, schlechte Zeiten, Storm of Love, with strongest over-indexing on Alles was zählt (6.4× the country average).

Demographically, the Soap opera audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soap opera fan in Germany is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Alles was zählt.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soap opera profile in Germany.

Audience size
3.2M
in Germany
Gender
72.5%♀
27.5% male
Age
37.1
average years
Country rank
#1941
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soap opera fans

72.5% are female, 27.5% are male, average age 37.1.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Soap opera audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age37.1
Estimated audience size3,209,849
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Soap opera audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Soap opera audience comes from Germany.

Worldwide audience distribution share by country for Soap opera
CountryShare
United States15.1%
Japan10.4%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soap opera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soap opera fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.37×
02Hessen~300K1.33×
03Bayern~600K1.22×
04Nordrhein-Westfalen~800K1.09×
05Bremen~30K1.05×
06Rheinland-Pfalz~200K1.00×
07Hamburg~70K1.00×
08Saarland~40K0.98×
09Baden-Württemberg~400K0.97×
10Thüringen~80K0.97×
11Schleswig-Holstein~100K0.95×
12Brandenburg~90K0.94×
13Sachsen-Anhalt~80K0.94×
14Mecklenburg-Vorpommern~60K0.94×
15Niedersachsen~300K0.93×
16Sachsen~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Soap opera, Germany
0.91×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soap opera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soap opera audience
#·InterestCategoryAffinity×
01Alles was zähltMovies & TV6.40×
02Unter UnsMovies & TV6.21×
03In aller FreundschaftMovies & TV5.33×
04Storm of LoveMovies & TV5.06×
05Gute Zeiten, schlechte ZeitenMovies & TV4.61×
06Ernsting's familyShopping3.11×
07Bauer sucht FrauMovies & TV3.11×
08Let's Dance (German TV series)Movies & TV2.91×
09Bares für RaresMovies & TV2.85×
10QVCMovies & TV2.75×
11BonprixShopping2.56×
12Roland KaiserMusic & Radio2.46×
13Wetter.deHome & Garden2.33×
14TchiboShopping2.23×
15Thomas GottschalkMovies & TV2.16×
16DeichmannShopping2.04×
17Helene FischerMusic & Radio1.97×
18Obi (store)Shopping1.55×
19EdekaShopping1.54×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soap opera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soap opera audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
CreativityOPEN1.23×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soap opera audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Luxury OrientationPREMIUM0.69×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soap opera have in Germany?

Soap opera has an estimated audience of 3,209,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soap opera fans?

72.5% of Soap opera fans are female, 27.5% are male, with an average age of 37.1 years.

03

Which brands do Soap opera fans like most?

Soap opera fans show strongest brand affinity for Alles was zählt (6.4×), Gute Zeiten, schlechte Zeiten (4.61×), and Storm of Love (5.06×) over the country average.

04

Where do Soap opera fans live in Germany?

Soap opera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Soap opera fans also like?

Beyond Soap opera itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (4.61×), Storm of Love (5.06×), In aller Freundschaft (5.33×), and Unter Uns (6.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Soap opera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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