Soap opera Audience in Germany
Soap opera has an estimated audience of 3,209,849 people in Germany. 72.5% are female, 27.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gute Zeiten, schlechte Zeiten, Storm of Love, In aller Freundschaft, Gala, Let's Dance (German TV series).
The average Soap opera fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gute Zeiten, schlechte Zeiten, Storm of Love, In aller Freundschaft, with strongest over-indexing on Gute Zeiten, schlechte Zeiten (4.61× the country average). Demographically, the Soap opera audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Soap opera fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 37.1 |
| Estimated audience size | 3,209,849 |
Audience persona
The typical Soap opera fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Gute Zeiten, schlechte Zeiten.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 749,134 | 1.07× |
| Bayern | 656,140 | 1.27× |
| Baden-Württemberg | 491,422 | 1.12× |
| Hessen | 420,887 | 1.72× |
| Niedersachsen | 274,701 | 0.88× |
| Berlin | 259,480 | 1.81× |
| Rheinland-Pfalz | 138,883 | 0.86× |
| Sachsen | 118,929 | 0.76× |
| Schleswig-Holstein | 101,955 | 0.88× |
| Hamburg | 89,454 | 1.23× |
| Brandenburg | 76,883 | 0.77× |
| Thüringen | 49,824 | 0.61× |
| Sachsen-Anhalt | 46,084 | 0.55× |
| Saarland | 36,263 | 0.92× |
| Mecklenburg-Vorpommern | 32,425 | 0.53× |
| Bremen | 27,678 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gute Zeiten, schlechte Zeiten | 4.61× | Movies & TV |
| Storm of Love | 5.06× | Movies & TV |
| In aller Freundschaft | 5.33× | Movies & TV |
| Gala | 2.63× | News |
| Let's Dance (German TV series) | 2.91× | Movies & TV |
| Unter Uns | 6.21× | Movies & TV |
| Ernsting's family | 3.11× | Shopping |
| Bonprix | 2.56× | Shopping |
| QVC | 2.75× | Movies & TV |
| Deichmann | 2.04× | Shopping |
| Wetter.com | 1.86× | Home & Garden |
| Obi (store) | 1.55× | Shopping |
| Roland Kaiser | 2.46× | Music & Radio |
| Tchibo | 2.23× | Shopping |
| Edeka | 1.54× | Shopping |
| Wetter.de | 2.33× | Home & Garden |
| REWE | 1.51× | Shopping |
| Helene Fischer | 1.97× | Music & Radio |
| Rossmann | 1.58× | Shopping |
| C&A | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.08 |
| Pet Ownership | JOY | 0.98 |
| Travelling | THRILL | 0.97 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.4% |
| United Kingdom | 8.3% |
See Soap opera audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soap opera have in Germany?
Soap opera has an estimated audience of 3,209,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soap opera fans?
72.5% of Soap opera fans are female, 27.5% are male, with an average age of 37.1 years.
Which brands do Soap opera fans like most?
Soap opera fans show strongest brand affinity for Gute Zeiten, schlechte Zeiten (4.61×), Storm of Love (5.06×), and In aller Freundschaft (5.33×) over the country average.
Where do Soap opera fans live in Germany?
Soap opera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 749,134), Bayern (reach 656,140), and Baden-Württemberg (reach 491,422). These three regions account for the largest share of the active audience.
What other brands do Soap opera fans also like?
Beyond Soap opera itself, the audience over-indexes on Storm of Love (5.06×), In aller Freundschaft (5.33×), Gala (2.63×), and Let's Dance (German TV series) (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.