Unter Uns Audience in Germany
Unter Uns has an estimated audience of 1,902,469 people in Germany. 86.3% are female, 13.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lilli Hollunder, Storm of Love, Let's Dance (German TV series), In aller Freundschaft, Verbotene Liebe.
The average Unter Uns fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lilli Hollunder, Storm of Love, Let's Dance (German TV series), with strongest over-indexing on Lilli Hollunder (43.82× the country average). Demographically, the Unter Uns audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Soap opera
Demographics of Unter Uns fans
| Metric | Value |
|---|---|
| Female | 86.3% |
| Male | 13.7% |
| Average age | 39.2 |
| Estimated audience size | 1,902,469 |
Audience persona
The typical Unter Uns fan in Germany is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lilli Hollunder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,174 | 0.64× |
| Bayern | 242,263 | 0.79× |
| Baden-Württemberg | 224,866 | 0.87× |
| Niedersachsen | 210,669 | 1.14× |
| Sachsen | 118,998 | 1.28× |
| Rheinland-Pfalz | 109,012 | 1.14× |
| Hessen | 105,289 | 0.73× |
| Schleswig-Holstein | 78,175 | 1.14× |
| Sachsen-Anhalt | 74,479 | 1.51× |
| Brandenburg | 71,169 | 1.21× |
| Thüringen | 56,329 | 1.16× |
| Berlin | 52,381 | 0.62× |
| Mecklenburg-Vorpommern | 49,419 | 1.36× |
| Hamburg | 27,898 | 0.65× |
| Saarland | 24,563 | 1.05× |
| Bremen | 11,621 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lilli Hollunder | 43.82× | Movies & TV |
| Storm of Love | 10.48× | Movies & TV |
| Let's Dance (German TV series) | 8.08× | Movies & TV |
| In aller Freundschaft | 10.12× | Movies & TV |
| Verbotene Liebe | 43.82× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 6.93× | Movies & TV |
| Are You the One? | 23.69× | Movies & TV |
| Mimi Fiedler | 25.63× | Movies & TV |
| BUNTE.de | 8.23× | Internet & Social Media |
| Roland Kaiser | 6.55× | Music & Radio |
| Valentina Pahde | 19.76× | Movies & TV |
| Gala | 4.18× | News |
| Wetter.com | 4.17× | Home & Garden |
| Deichmann | 4.28× | Shopping |
| TV DIGITAL | 11.84× | Movies & TV |
| Beetlejuice | 7.74× | Movies & TV |
| Serial (radio and television) | 14.11× | Music & Radio |
| Bild | 3.1× | News |
| Chryssanthi Kavazi | 18.79× | Movies & TV |
| Barbie | 3.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Pet Ownership | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.4% |
| Austria | 5.0% |
| Switzerland | 4.6% |
See Unter Uns audiences in other countries
More Soap opera audiences in Germany
- Gute Zeiten, schlechte Zeiten (8,615,682)
- In aller Freundschaft (4,427,696)
- Verbotene Liebe (215,533)
- Na Wspólnej (36,738)
- Guiding Light (24,210)
Frequently asked questions
How many fans does Unter Uns have in Germany?
Unter Uns has an estimated audience of 1,902,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unter Uns fans?
86.3% of Unter Uns fans are female, 13.7% are male, with an average age of 39.2 years.
Which brands do Unter Uns fans like most?
Unter Uns fans show strongest brand affinity for Lilli Hollunder (43.82×), Storm of Love (10.48×), and Let's Dance (German TV series) (8.08×) over the country average.
Where do Unter Uns fans live in Germany?
Unter Uns fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,174), Bayern (reach 242,263), and Baden-Württemberg (reach 224,866). These three regions account for the largest share of the active audience.
What other brands do Unter Uns fans also like?
Beyond Unter Uns itself, the audience over-indexes on Storm of Love (10.48×), Let's Dance (German TV series) (8.08×), In aller Freundschaft (10.12×), and Verbotene Liebe (43.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unter Uns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.