Are You the One? Audience in Germany
A data profile of the people who buy, follow and care about Are You the One? in Germany — modelled from more than twelve digital signal sources. Are You the One? has an estimated audience of 526,175 people in Germany.
The average Are You the One? fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alles was zählt, Let's Dance (German TV series), Unter Uns, with strongest over-indexing on Alles was zählt (26.77× the country average).
Demographically, the Are You the One? audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Are You the One? fan in Germany is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Alles was zählt.
At a glance
The key figures that characterise the Are You the One? profile in Germany.
Search interest · 12-month trend
Demographics of Are You the One? viewers
84.4% are female, 15.6% are male, average age 42.5.
Gender split
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 42.5 |
| Estimated audience size | 526,175 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Are You the One? audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 37.6% |
| United States | 29.9% |
| United Kingdom | 3.8% |
Geography
Where the Are You the One? audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.19× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.16× | |
| 03 | Rheinland-Pfalz | ~30K | 1.10× | |
| 04 | Niedersachsen | ~60K | 1.08× | |
| 05 | Schleswig-Holstein | ~20K | 1.08× | |
| 06 | Baden-Württemberg | ~90K | 1.06× | |
| 07 | Hessen | ~50K | 1.02× | |
| 08 | Berlin | ~30K | 1.02× | |
| 09 | Bremen | ~5K | 0.98× | |
| 10 | Brandenburg | ~20K | 0.96× | |
| 11 | Sachsen-Anhalt | ~10K | 0.94× | |
| 12 | Saarland | ~7K | 0.93× | |
| 13 | Bayern | ~90K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.91× | |
| 15 | Sachsen | ~30K | 0.87× | |
| 16 | Thüringen | ~10K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Are You the One? audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alles was zählt | Movies & TV | 26.77× | ||
| 02 | Unter Uns | Movies & TV | 23.69× | ||
| 03 | Let's Dance (German TV series) | Movies & TV | 16.74× | ||
| 04 | Michael Patrick Kelly | Music & Radio | 8.98× | ||
| 05 | Scooby-Doo | Movies & TV | 8.41× | ||
| 06 | Gute Zeiten, schlechte Zeiten | Movies & TV | 8.12× | ||
| 07 | Beetlejuice | Movies & TV | 6.35× | ||
| 08 | Udo Jürgens | Music & Radio | 6.35× | ||
| 09 | Dieter Bohlen | Music & Radio | 6.19× | ||
| 10 | Storm of Love | Movies & TV | 5.63× | ||
| 11 | Roland Kaiser | Music & Radio | 5.16× | ||
| 12 | Sarah Connor | Music & Radio | 5.10× | ||
| 13 | Beatrice Egli | Music & Radio | 4.85× | ||
| 14 | PromiFlash | Internet & Social Media | 4.77× | ||
| 15 | Florian Silbereisen | Music & Radio | 4.35× | ||
| 16 | Helene Fischer | Music & Radio | 3.76× | ||
| 17 | Deichmann | Shopping | 3.17× | ||
| 18 | Nature | Home & Garden | 2.88× | ||
| 19 | Tagesschau | Movies & TV | 2.46× | ||
| 20 | Family | Kids & Family | 2.39× |
Personality of the Are You the One? audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.49× | |
| Creativity | OPEN | 1.38× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.73× | |
| Career Orientation | POWER | 0.74× |
Frequently asked questions
How many fans does Are You the One? have in Germany?
Are You the One? has an estimated audience of 526,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Are You the One? viewers?
84.4% of Are You the One? fans are female, 15.6% are male, with an average age of 42.5 years.
Which brands do Are You the One? fans like most?
Are You the One? fans show strongest brand affinity for Alles was zählt (26.77×), Let's Dance (German TV series) (16.74×), and Unter Uns (23.69×) over the country average.
Where do Are You the One? fans live in Germany?
Are You the One? fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Are You the One? fans also like?
Beyond Are You the One? itself, the audience over-indexes on Let's Dance (German TV series) (16.74×), Unter Uns (23.69×), Gute Zeiten, schlechte Zeiten (8.12×), and Scooby-Doo (8.41×) compared to the Germany average.
Explore more audiences
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See Are You the One? audiences in other countries
- Are You the One? — United States
- Are You the One? — United Kingdom
- Are You the One? — France
- Are You the One? — Italy
- Are You the One? — Spain
- Are You the One? — Brazil
- Are You the One? — Japan
- Are You the One? — South Korea
- Are You the One? — India
- Are You the One? — Canada
- Are You the One? — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Are You the One?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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