Rascasse Audience Intelligence

Tagesschau Audience in Germany

A data profile of the people who buy, follow and care about Tagesschau in Germany — modelled from more than twelve digital signal sources. Tagesschau has an estimated audience of 22,880,863 people in Germany.

#2among Movie / TV Show / Series in Germany#5in Movies & TV

The average Tagesschau fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Eric Trump, Bild, Spiegel Online, with strongest over-indexing on Eric Trump (49.82× the country average).

Demographically, the Tagesschau audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tagesschau fan in Germany is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Eric Trump.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tagesschau profile in Germany.

Audience size
22.9M
in Germany
Gender
57.6%♀
42.4% male
Age
40.3
average years
Country rank
#57
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tagesschau viewers

57.6% are female, 42.4% are male, average age 40.3.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Tagesschau audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age40.3
Estimated audience size22,880,863
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Tagesschau audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Tagesschau audience comes from Germany.

Worldwide audience distribution share by country for Tagesschau
CountryShare
Germany93.5%
Switzerland1.5%
Italy1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tagesschau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tagesschau fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~300K1.33×
02Schleswig-Holstein~1M1.32×
03Hamburg~700K1.27×
04Baden-Württemberg~4M1.20×
05Niedersachsen~2.5M1.16×
06Hessen~2M1.13×
07Nordrhein-Westfalen~5.5M1.09×
08Rheinland-Pfalz~1M1.04×
09Berlin~1M1.01×
10Saarland~300K0.90×
11Bayern~3.5M0.89×
12Sachsen~900K0.79×
13Brandenburg~600K0.78×
14Mecklenburg-Vorpommern~300K0.77×
15Thüringen~400K0.72×
16Sachsen-Anhalt~400K0.62×
Fig. 06

Affinity by region

Affinity by region — Tagesschau, Germany
0.62×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tagesschau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tagesschau audience
#·InterestCategoryAffinity×
01Eric TrumpPolitics & Society49.82×
02Sahra WagenknechtPolitics & Society6.46×
03Junge FreiheitNews5.15×
04Der SpiegelNews4.57×
05NDRMovies & TV4.52×
06Spiegel OnlineNews4.45×
07GMX MailInternet & Social Media4.14×
08Bayerischer RundfunkMovies & TV4.01×
09FocusNews3.99×
10Der TagesspiegelNews3.83×
11FOCUS OnlineNews3.78×
12SportschauSports3.46×
13ZDFMovies & TV3.31×
14BildNews3.25×
15News magazineNews2.87×
16Deutsche BahnCars & Mobility2.27×
17GermanyTravel & Leisure1.94×
18InstagramInternet & Social Media1.88×
19YouTubeMovies & TV1.83×
20Politics and social issuesPolitics & Society1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tagesschau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tagesschau audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
SpiritualityBALANCE2.39×
Need for SecurityCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tagesschau audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
DIY MentalityTHRILL1.03×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tagesschau have in Germany?

Tagesschau has an estimated audience of 22,880,863 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Tagesschau viewers?

57.6% of Tagesschau fans are female, 42.4% are male, with an average age of 40.3 years.

03

Which brands do Tagesschau fans like most?

Tagesschau fans show strongest brand affinity for Eric Trump (49.82×), Bild (3.25×), and Spiegel Online (4.45×) over the country average.

04

Where do Tagesschau fans live in Germany?

Tagesschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Baden-Württemberg (reach ~4M), and Bayern (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tagesschau fans also like?

Beyond Tagesschau itself, the audience over-indexes on Bild (3.25×), Spiegel Online (4.45×), Sportschau (3.46×), and FOCUS Online (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Tagesschau audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tagesschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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