Tagesschau Audience in Germany
Tagesschau has an estimated audience of 23,589,817 people in Germany. 57.6% are female, 42.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Stradivarius, Israel, Škoda Kodiaq, Högl.
The average Tagesschau fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Stradivarius, Israel, with strongest over-indexing on Progressive rock (1.71× the country average). Demographically, the Tagesschau audience skews more female with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Tagesschau fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.3 |
| Estimated audience size | 23,589,817 |
Audience persona
The typical Tagesschau fan in Germany is more female, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,756,344 | 1.12× |
| Baden-Württemberg | 4,006,771 | 1.24× |
| Bayern | 3,442,386 | 0.91× |
| Niedersachsen | 2,611,260 | 1.14× |
| Hessen | 2,027,382 | 1.13× |
| Rheinland-Pfalz | 1,213,102 | 1.03× |
| Berlin | 1,163,603 | 1.1× |
| Schleswig-Holstein | 1,093,409 | 1.29× |
| Sachsen | 930,601 | 0.8× |
| Hamburg | 701,017 | 1.32× |
| Brandenburg | 558,562 | 0.76× |
| Thüringen | 406,596 | 0.68× |
| Sachsen-Anhalt | 362,746 | 0.59× |
| Mecklenburg-Vorpommern | 326,523 | 0.73× |
| Bremen | 265,657 | 1.32× |
| Saarland | 246,900 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.71× | Music & Radio |
| Stradivarius | 1.62× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| Škoda Kodiaq | 1.89× | Cars & Mobility |
| Högl | 6.33× | Fashion & Accessoires |
| Headhunters (film) | 3.23× | Movies & TV |
| Circular Quay | 14.98× | Travel & Leisure |
| Faun (band) | 2.99× | Music & Radio |
| Home Delivery | 1.8× | Food & Beverages |
| Manor | 4.81× | Shopping |
| Loincloth | 1.83× | Fashion & Accessoires |
| Esra Erol | 3.53× | Movies & TV |
| KLIX (AM) | 1.51× | Music & Radio |
| Hückelhoven | 4.55× | Travel & Leisure |
| Recep Tayyip Erdoğan University | 4.77× | Business & Career |
| Oliver Kahn | 1.96× | Sports |
| Zagreb | 2.1× | Travel & Leisure |
| Solo climbing | 2.07× | Sports |
| Volvo V60 | 2.44× | Cars & Mobility |
| Hammock camping | 3.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Pet Ownership | JOY | 1.43 |
| Community Orientation | OPEN | 1.28 |
| Need for Security | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.8% |
| Switzerland | 1.4% |
| Italy | 1.1% |
See Tagesschau audiences in other countries
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Frequently asked questions
How many fans does Tagesschau have in Germany?
Tagesschau has an estimated audience of 23,589,817 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Tagesschau fans?
57.6% of Tagesschau fans are female, 42.4% are male, with an average age of 40.3 years.
Which brands do Tagesschau fans like most?
Tagesschau fans show strongest brand affinity for Progressive rock (1.71×), Stradivarius (1.62×), and Israel (1.93×) over the country average.
Where do Tagesschau fans live in Germany?
Tagesschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,756,344), Baden-Württemberg (reach 4,006,771), and Bayern (reach 3,442,386). These three regions account for the largest share of the active audience.
What other brands do Tagesschau fans also like?
Beyond Tagesschau itself, the audience over-indexes on Stradivarius (1.62×), Israel (1.93×), Škoda Kodiaq (1.89×), and Högl (6.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tagesschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.