NDR Audience in Germany
NDR has an estimated audience of 4,440,071 people in Germany. 56.3% are female, 43.7% are male, average age 45.6. Top regions: Niedersachsen, Schleswig-Holstein, Hamburg. Top brand affinities: Preacher (comics), Stradivarius, KLIX (AM), Esra Erol, Hauptschule.
The average NDR fan in Germany is 45.6 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Hamburg. Top brand affinities include Preacher (comics), Stradivarius, KLIX (AM), with strongest over-indexing on Preacher (comics) (12.2× the country average). Demographically, the NDR audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of NDR fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 45.6 |
| Estimated audience size | 4,440,071 |
Audience persona
The typical NDR fan in Germany is more female, around 45.6 years old, with strong Pet Ownership tendencies and a notable affinity for Preacher (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,085,755 | 2.52× |
| Schleswig-Holstein | 678,518 | 4.26× |
| Hamburg | 282,179 | 2.81× |
| Mecklenburg-Vorpommern | 279,448 | 3.3× |
| Nordrhein-Westfalen | 247,490 | 0.25× |
| Hessen | 81,229 | 0.24× |
| Bayern | 79,860 | 0.11× |
| Baden-Württemberg | 68,953 | 0.11× |
| Berlin | 60,333 | 0.3× |
| Bremen | 40,056 | 1.05× |
| Sachsen | 37,533 | 0.17× |
| Brandenburg | 33,541 | 0.24× |
| Sachsen-Anhalt | 30,190 | 0.26× |
| Rheinland-Pfalz | 26,716 | 0.12× |
| Thüringen | 18,734 | 0.17× |
| Saarland | 4,026 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preacher (comics) | 12.2× | Literature |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.95× | Music & Radio |
| Esra Erol | 5.64× | Movies & TV |
| Hauptschule | 7.36× | Kids & Family |
| Snow White (Fables) | 2.05× | Literature |
| Time (magazine) | 1.66× | News |
| Euphonium | 8.5× | Music & Radio |
| Molly Hatchet | 9.3× | Music & Radio |
| Keeper (password manager) | 2.67× | Technology & Electronics |
| Hà Tĩnh | 7.55× | Travel & Leisure |
| Hobby Lobby | 3.69× | Home & Garden |
| Loincloth | 1.57× | Fashion & Accessoires |
| Ho, Ghana | 2.24× | Travel & Leisure |
| Google Home | 2.87× | Technology & Electronics |
| Hasan Minhaj | 10.62× | Movies & TV |
| Emperor Entertainment Group | 1.76× | Business & Career |
| Coworking | 1.85× | Business & Career |
| Faun (band) | 2.02× | Music & Radio |
| Samanyolu Haber | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Community Orientation | OPEN | 1.32 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.1 |
| DIY Mentality | THRILL | 1.1 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.8% |
| Bangladesh | 2.6% |
| Austria | 2.1% |
See NDR audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does NDR have in Germany?
NDR has an estimated audience of 4,440,071 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR fans?
56.3% of NDR fans are female, 43.7% are male, with an average age of 45.6 years.
Which brands do NDR fans like most?
NDR fans show strongest brand affinity for Preacher (comics) (12.2×), Stradivarius (1.97×), and KLIX (AM) (2.95×) over the country average.
Where do NDR fans live in Germany?
NDR fans in Germany are most concentrated in Niedersachsen (reach 1,085,755), Schleswig-Holstein (reach 678,518), and Hamburg (reach 282,179). These three regions account for the largest share of the active audience.
What other brands do NDR fans also like?
Beyond NDR itself, the audience over-indexes on Stradivarius (1.97×), KLIX (AM) (2.95×), Esra Erol (5.64×), and Hauptschule (7.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.