NDR Audience in Germany
A data profile of the people who buy, follow and care about NDR in Germany — modelled from more than twelve digital signal sources. NDR has an estimated audience of 4,393,894 people in Germany.
The average NDR fan in Germany is 45.6 years old, more female, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Schleswig-Holstein, Mecklenburg-Vorpommern.
Top brand affinities include Sportschau, ZDF, Deutsche Bahn, with strongest over-indexing on Sportschau (2.11× the country average).
Demographically, the NDR audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NDR fan in Germany is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Sportschau.
At a glance
The key figures that characterise the NDR profile in Germany.
Search interest · 12-month trend
Audience demographics of NDR
56.3% are female, 43.7% are male, average age 45.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 45.6 |
| Estimated audience size | 4,393,894 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide NDR audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 79.3% |
| Bangladesh | 2.6% |
| Austria | 2.1% |
Geography
Where the NDR audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~700K | 4.23× | |
| 02 | Mecklenburg-Vorpommern | ~300K | 3.42× | |
| 03 | Hamburg | ~300K | 2.78× | |
| 04 | Niedersachsen | ~1M | 2.42× | |
| 05 | Bremen | ~40K | 1.06× | |
| 06 | Berlin | ~60K | 0.30× | |
| 07 | Sachsen-Anhalt | ~30K | 0.27× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.26× | |
| 09 | Brandenburg | ~40K | 0.26× | |
| 10 | Hessen | ~80K | 0.23× | |
| 11 | Sachsen | ~40K | 0.19× | |
| 12 | Thüringen | ~20K | 0.19× | |
| 13 | Rheinland-Pfalz | ~30K | 0.13× | |
| 14 | Saarland | ~6K | 0.12× | |
| 15 | Bayern | ~80K | 0.11× | |
| 16 | Baden-Württemberg | ~70K | 0.11× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NDR audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johannes Oerding | Music & Radio | 3.77× | ||
| 02 | Internet & Social Media | 3.15× | |||
| 03 | Bauer sucht Frau | Movies & TV | 3.13× | ||
| 04 | Howard Carpendale | Music & Radio | 3.06× | ||
| 05 | Internet & Social Media | 2.85× | |||
| 06 | ProSieben | Movies & TV | 2.38× | ||
| 07 | Sport Bild | Sports | 2.26× | ||
| 08 | Roland Kaiser | Music & Radio | 2.22× | ||
| 09 | Hamburger SV | Sports | 2.16× | ||
| 10 | Sportschau | Sports | 2.11× | ||
| 11 | ZDF | Movies & TV | 2.07× | ||
| 12 | Wetter.com | Home & Garden | 2.02× | ||
| 13 | Transfermarkt | Sports | 2.00× | ||
| 14 | Tchibo | Shopping | 1.80× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.79× | ||
| 16 | Meditation | Health | 1.79× | ||
| 17 | Sparkasse | Business & Career | 1.75× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 1.73× | ||
| 19 | Hornbach | Shopping | 1.54× | ||
| 20 | North Rhine-Westphalia | Travel & Leisure | 1.52× |
Personality of the NDR audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Social Media Usage | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Individualism | JOY | 1.01× | |
| Design Affinity | PREMIUM | 1.05× |
Frequently asked questions
How many fans does NDR have in Germany?
NDR has an estimated audience of 4,393,894 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR fans?
56.3% of NDR fans are female, 43.7% are male, with an average age of 45.6 years.
Which brands do NDR fans like most?
NDR fans show strongest brand affinity for Sportschau (2.11×), ZDF (2.07×), and Deutsche Bahn (1.73×) over the country average.
Where do NDR fans live in Germany?
NDR fans in Germany are most concentrated in Niedersachsen (reach ~1M), Schleswig-Holstein (reach ~700K), and Mecklenburg-Vorpommern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do NDR fans also like?
Beyond NDR itself, the audience over-indexes on ZDF (2.07×), Deutsche Bahn (1.73×), Transfermarkt (2×), and Bauer sucht Frau (3.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See NDR audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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