Howard Carpendale Audience in Germany
Howard Carpendale has an estimated audience of 2,821,785 people in Germany. 64.3% are female, 35.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Annemarie Carpendale, Andy Borg, Roland Kaiser, Wayne Carpendale, Michael Holm.
The average Howard Carpendale fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Annemarie Carpendale, Andy Borg, Roland Kaiser, with strongest over-indexing on Annemarie Carpendale (35.57× the country average). Demographically, the Howard Carpendale audience skews more female with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Howard Carpendale fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 39.3 |
| Estimated audience size | 2,821,785 |
Audience persona
The typical Howard Carpendale fan in Germany is more female, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Annemarie Carpendale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 649,359 | 1.05× |
| Bayern | 372,844 | 0.82× |
| Baden-Württemberg | 307,763 | 0.8× |
| Niedersachsen | 296,170 | 1.08× |
| Sachsen | 181,579 | 1.31× |
| Hessen | 161,365 | 0.75× |
| Rheinland-Pfalz | 137,893 | 0.98× |
| Brandenburg | 119,501 | 1.37× |
| Sachsen-Anhalt | 104,299 | 1.43× |
| Schleswig-Holstein | 101,200 | 1× |
| Thüringen | 94,065 | 1.31× |
| Berlin | 87,082 | 0.69× |
| Mecklenburg-Vorpommern | 70,139 | 1.3× |
| Hamburg | 37,912 | 0.59× |
| Saarland | 31,876 | 0.92× |
| Bremen | 14,552 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Annemarie Carpendale | 35.57× | Movies & TV |
| Andy Borg | 12.52× | Music & Radio |
| Roland Kaiser | 8.67× | Music & Radio |
| Wayne Carpendale | 19.93× | Movies & TV |
| Michael Holm | 20.67× | Music & Radio |
| Marianne Rosenberg | 15.2× | Music & Radio |
| Michelle | 8.29× | Music & Radio |
| Semino Rossi | 11.64× | Music & Radio |
| Stefan Mross | 8.77× | Music & Radio |
| Bernhard Brink | 14.84× | Music & Radio |
| Katja Ebstein | 9.36× | Music & Radio |
| Ireen Sheer | 13.55× | Music & Radio |
| Mary Roos | 11.06× | Music & Radio |
| Vicky Leandros | 10.34× | Music & Radio |
| Verona Pooth | 8.21× | Movies & TV |
| Gülcan Kamps | 13.99× | Movies & TV |
| Stephan Remmler | 23.62× | Music & Radio |
| Borussia Dortmund | 2.02× | Sports |
| Thomas Gottschalk | 4.76× | Movies & TV |
| Thomas Anders | 7.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| DIY Mentality | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.6% |
| Austria | 8.8% |
| Switzerland | 3.6% |
See Howard Carpendale audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Howard Carpendale have in Germany?
Howard Carpendale has an estimated audience of 2,821,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Howard Carpendale fans?
64.3% of Howard Carpendale fans are female, 35.7% are male, with an average age of 39.3 years.
Which brands do Howard Carpendale fans like most?
Howard Carpendale fans show strongest brand affinity for Annemarie Carpendale (35.57×), Andy Borg (12.52×), and Roland Kaiser (8.67×) over the country average.
Where do Howard Carpendale fans live in Germany?
Howard Carpendale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 649,359), Bayern (reach 372,844), and Baden-Württemberg (reach 307,763). These three regions account for the largest share of the active audience.
What other brands do Howard Carpendale fans also like?
Beyond Howard Carpendale itself, the audience over-indexes on Andy Borg (12.52×), Roland Kaiser (8.67×), Wayne Carpendale (19.93×), and Michael Holm (20.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Howard Carpendale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.