Rascasse Audience Intelligence

Michael Holm Audience in Germany

A data profile of the people who buy, follow and care about Michael Holm in Germany — modelled from more than twelve digital signal sources. Michael Holm has an estimated audience of 1,399,385 people in Germany.

#31among Schlager in Germany#525among Person in Germany#440in Music & Radio

The average Michael Holm fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Roland Kaiser, Udo Jürgens, Howard Carpendale, with strongest over-indexing on Roland Kaiser (21.81× the country average).

Demographically, the Michael Holm audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michael Holm fan in Germany is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Holm profile in Germany.

Audience size
1.4M
in Germany
Gender
63.7%♀
36.3% male
Age
41.4
average years
Country rank
#4752
Person in Germany
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Holm fans

63.7% are female, 36.3% are male, average age 41.4.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Michael Holm audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age41.4
Estimated audience size1,399,385
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Michael Holm audience in Germany
Age bracketShare%
16-1921%
20-2913%
30-3914%
40-4922%
50+29%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Michael Holm audience comes from Germany.

Worldwide audience distribution share by country for Michael Holm
CountryShare
Germany88.3%
Austria4.4%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Holm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael Holm fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.44×
02Thüringen~40K1.33×
03Brandenburg~50K1.32×
04Mecklenburg-Vorpommern~30K1.24×
05Sachsen~60K1.19×
06Saarland~10K1.10×
07Niedersachsen~100K1.09×
08Rheinland-Pfalz~60K1.03×
09Schleswig-Holstein~40K1.02×
10Nordrhein-Westfalen~200K0.99×
11Bayern~200K0.87×
12Baden-Württemberg~100K0.78×
13Hessen~60K0.74×
14Bremen~6K0.67×
15Berlin~30K0.63×
16Hamburg~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Michael Holm, Germany
0.59×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Holm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Holm audience
#·InterestCategoryAffinity×
01Udo JürgensMusic & Radio33.14×
02Jürgen DrewsMusic & Radio25.88×
03Ross AntonyMovies & TV23.26×
04Roland KaiserMusic & Radio21.81×
05Howard CarpendaleMusic & Radio20.67×
06Thomas AndersMusic & Radio18.90×
07Matthias ReimMusic & Radio18.33×
08Wolfgang PetryMusic & Radio18.26×
09Peter AlexanderMusic & Radio16.60×
10Anna-Maria ZimmermannMusic & Radio13.20×
11Marianne RosenbergMusic & Radio11.02×
12Giovanni ZarrellaMusic & Radio10.98×
13Bernhard BrinkMusic & Radio10.71×
14Andy BorgMusic & Radio9.79×
15Nino de AngeloMusic & Radio8.49×
16Semino RossiMusic & Radio8.44×
17Florian SilbereisenMusic & Radio7.06×
18Schlager musicMusic & Radio5.08×
19Helene FischerMusic & Radio4.25×
20TagesschauMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Holm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Holm audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.31×
Need for SecurityCONSERVATISM1.30×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Holm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.75×
Urban LifestyleOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Holm have in Germany?

Michael Holm has an estimated audience of 1,399,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michael Holm fans?

63.7% of Michael Holm fans are female, 36.3% are male, with an average age of 41.4 years.

03

Which brands do Michael Holm fans like most?

Michael Holm fans show strongest brand affinity for Roland Kaiser (21.81×), Udo Jürgens (33.14×), and Howard Carpendale (20.67×) over the country average.

04

Where do Michael Holm fans live in Germany?

Michael Holm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Holm fans also like?

Beyond Michael Holm itself, the audience over-indexes on Udo Jürgens (33.14×), Howard Carpendale (20.67×), Ross Antony (23.26×), and Jürgen Drews (25.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Michael Holm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Holm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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