Michael Holm Audience in Germany
Michael Holm has an estimated audience of 1,172,740 people in Germany. 63.3% are female, 36.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Home Office, Rossmann, Goes, TVP2.
The average Michael Holm fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Home Office, Rossmann, with strongest over-indexing on Time (magazine) (7.48× the country average). Demographically, the Michael Holm audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Michael Holm fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.6 |
| Estimated audience size | 1,172,740 |
Audience persona
The typical Michael Holm fan in Germany is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,227 | 1.01× |
| Bayern | 174,298 | 0.92× |
| Niedersachsen | 124,713 | 1.1× |
| Baden-Württemberg | 123,313 | 0.77× |
| Hessen | 70,356 | 0.79× |
| Sachsen | 68,440 | 1.19× |
| Rheinland-Pfalz | 60,521 | 1.03× |
| Brandenburg | 48,147 | 1.32× |
| Sachsen-Anhalt | 42,027 | 1.38× |
| Schleswig-Holstein | 40,959 | 0.97× |
| Thüringen | 40,600 | 1.36× |
| Berlin | 36,178 | 0.69× |
| Mecklenburg-Vorpommern | 25,482 | 1.14× |
| Hamburg | 16,580 | 0.63× |
| Saarland | 15,691 | 1.09× |
| Bremen | 6,168 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 7.48× | News |
| Home Office | 2.69× | Business & Career |
| Rossmann | 1.69× | Shopping |
| Goes | 1.72× | Travel & Leisure |
| TVP2 | 18.66× | Movies & TV |
| Preacher (comics) | 11.32× | Literature |
| Progressive rock | 2.16× | Music & Radio |
| Home Delivery | 2.63× | Food & Beverages |
| Snow White (Fables) | 1.77× | Literature |
| Jack White | 1.51× | Movies & TV |
| KLIX (AM) | 1.79× | Music & Radio |
| Mohamed Salah | 2.35× | Sports |
| Emperor Entertainment Group | 2.15× | Business & Career |
| Maysan Governorate | 15.39× | Travel & Leisure |
| Competitive dance | 3.1× | Sports |
| Hebe | 2.48× | Home & Garden |
| Jan Guillou | 12.46× | Literature |
| Japanese domestic market | 2.28× | Politics & Society |
| Zagreb | 1.79× | Travel & Leisure |
| New Era (Namibia) | 1.93× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Healthy Lifestyle | BALANCE | 1.06 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Sports Activity | POWER | 1.03 |
| DIY Mentality | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.1% |
| Austria | 4.5% |
| Switzerland | 3.0% |
See Michael Holm audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Michael Holm have in Germany?
Michael Holm has an estimated audience of 1,172,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michael Holm fans?
63.3% of Michael Holm fans are female, 36.7% are male, with an average age of 42.6 years.
Which brands do Michael Holm fans like most?
Michael Holm fans show strongest brand affinity for Time (magazine) (7.48×), Home Office (2.69×), and Rossmann (1.69×) over the country average.
Where do Michael Holm fans live in Germany?
Michael Holm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,227), Bayern (reach 174,298), and Niedersachsen (reach 124,713). These three regions account for the largest share of the active audience.
What other brands do Michael Holm fans also like?
Beyond Michael Holm itself, the audience over-indexes on Home Office (2.69×), Rossmann (1.69×), Goes (1.72×), and TVP2 (18.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael Holm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.