Rascasse Audience Intelligence

Peter Alexander Audience in Germany

A data profile of the people who buy, follow and care about Peter Alexander in Germany — modelled from more than twelve digital signal sources. Peter Alexander has an estimated audience of 1,003,509 people in Germany.

#912among Person in Germany#635in Music & Radio

Peter Alexander fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Roland Kaiser.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Howard Carpendale, Florian Silbereisen, with strongest over-indexing on Roland Kaiser (26.15× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peter Alexander fan in Germany shows strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Alexander profile in Germany.

Audience size
1M
in Germany
Country rank
#6508
Person in Germany
Fig. 01

Search interest · 12-month trend

+114%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peter Alexander fans

Fig. 02

Gender split

Demographic split for Peter Alexander audience in Germany
MetricValue
Estimated audience size1,003,509
Fig. 04

Worldwide distribution

10.7%

of the worldwide Peter Alexander audience comes from Germany.

Worldwide audience distribution share by country for Peter Alexander
CountryShare
Australia79.0%
Germany10.7%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Alexander audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peter Alexander fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.36×
02Sachsen-Anhalt~30K1.25×
03Sachsen~40K1.15×
04Saarland~10K1.15×
05Mecklenburg-Vorpommern~20K1.10×
06Bayern~100K1.07×
07Brandenburg~30K1.06×
08Niedersachsen~80K1.05×
09Rheinland-Pfalz~40K1.05×
10Schleswig-Holstein~30K0.97×
11Nordrhein-Westfalen~200K0.96×
12Baden-Württemberg~100K0.91×
13Hessen~50K0.84×
14Bremen~5K0.75×
15Berlin~20K0.70×
16Hamburg~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Peter Alexander, Germany
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Alexander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Alexander audience
#·InterestCategoryAffinity×
01Roland KaiserMusic & Radio26.15×
02Howard CarpendaleMusic & Radio25.78×
03Bernhard BrinkMusic & Radio23.75×
04Marianne RosenbergMusic & Radio19.28×
05Maite KellyMusic & Radio18.99×
06Reinhard MeyMusic & Radio18.66×
07Kerstin OttMusic & Radio17.37×
08Wolfgang PetryMusic & Radio16.76×
09Anna-Maria ZimmermannMusic & Radio16.53×
10Roberto BlancoMusic & Radio16.23×
11Matthias ReimMusic & Radio15.11×
12Florian SilbereisenMusic & Radio13.41×
13Thomas AndersMusic & Radio12.89×
14Andy BorgMusic & Radio12.84×
15Andrea BergMusic & Radio12.27×
16Stefan MrossMusic & Radio11.79×
17MichelleMusic & Radio10.77×
18Udo LindenbergMusic & Radio9.94×
19Schlager musicMusic & Radio7.43×
20Thomas GottschalkMovies & TV7.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Alexander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Alexander audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
SpiritualityBALANCE1.24×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Alexander audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
Luxury OrientationPREMIUM0.68×
Urban LifestyleOPEN0.74×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Peter Alexander audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peter Alexander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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