Rascasse Audience Intelligence

Reinhard Mey Audience in Germany

A data profile of the people who buy, follow and care about Reinhard Mey in Germany — modelled from more than twelve digital signal sources. Reinhard Mey has an estimated audience of 2,953,891 people in Germany.

The average Reinhard Mey fan in Germany is 51.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Comedian Harmonists, Heinz Rudolf Kunze, Tagesschau, with strongest over-indexing on Comedian Harmonists (85.72× the country average).

Demographically, the Reinhard Mey audience skews balanced with an average age of 51.1, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reinhard Mey fan in Germany is balanced, around 51.1 years old, with strong Career Orientation tendencies and a notable affinity for Comedian Harmonists.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reinhard Mey profile in Germany.

Audience size
3M
in Germany
Gender
47.6%
52.4% male
Age
51.1
average years
Country rank
#2165
Person in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reinhard Mey fans

47.6% are female, 52.4% are male, average age 51.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Reinhard Mey audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age51.1
Estimated audience size2,953,891
Fig. 03

Age distribution

Ø 51.1
average years
Age distribution of the Reinhard Mey audience in Germany
Age bracketShare%
16-190%
20-294%
30-3915%
40-4937%
50+44%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Reinhard Mey audience comes from Germany.

Worldwide audience distribution share by country for Reinhard Mey
CountryShare
Germany92.0%
Austria3.8%
Netherlands1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reinhard Mey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reinhard Mey fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.20×
02Brandenburg~100K1.18×
03Sachsen-Anhalt~90K1.18×
04Sachsen~200K1.16×
05Mecklenburg-Vorpommern~60K1.14×
06Niedersachsen~300K1.10×
07Rheinland-Pfalz~200K1.09×
08Saarland~40K1.08×
09Schleswig-Holstein~100K1.05×
10Nordrhein-Westfalen~600K0.98×
11Baden-Württemberg~400K0.93×
12Berlin~100K0.87×
13Hessen~200K0.85×
14Bayern~400K0.81×
15Hamburg~50K0.73×
16Bremen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Reinhard Mey, Germany
0.72×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reinhard Mey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reinhard Mey audience
#·InterestCategoryAffinity×
01Scott KellyMusic & Radio92.11×
02Comedian HarmonistsMusic & Radio85.72×
03Heinz Rudolf KunzeMusic & Radio23.21×
04Element of CrimeMusic & Radio13.63×
05Bodo WartkeMusic & Radio10.20×
06Konstantin WeckerMusic & Radio8.76×
07Cem ÖzdemirPolitics & Society6.80×
08Annette FrierMovies & TV6.79×
09Christian UlmenMovies & TV6.00×
10Collien Ulmen-FernandesMovies & TV5.95×
11TagesschauMovies & TV5.39×
12Harriet Herbig-MattenMovies & TV5.03×
13Lisa EckhartMovies & TV4.74×
14Der TagesspiegelNews4.66×
15Frankfurter Allgemeine ZeitungNews4.02×
16Markus LanzMovies & TV4.00×
17Friedrich MerzPolitics & Society3.85×
18Diane KeatonMovies & TV3.59×
19Spiegel OnlineNews3.11×
20RecreationTravel & Leisure3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reinhard Mey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Reinhard Mey audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.79×
IndividualismJOY2.54×
Early Adopter MentalityPOWER2.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Reinhard Mey audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
ExtroversionTHRILL0.66×
Pet OwnershipJOY0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Reinhard Mey have in Germany?

Reinhard Mey has an estimated audience of 2,953,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reinhard Mey fans?

47.6% of Reinhard Mey fans are female, 52.4% are male, with an average age of 51.1 years.

03

Which brands do Reinhard Mey fans like most?

Reinhard Mey fans show strongest brand affinity for Comedian Harmonists (85.72×), Heinz Rudolf Kunze (23.21×), and Tagesschau (5.39×) over the country average.

04

Where do Reinhard Mey fans live in Germany?

Reinhard Mey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Reinhard Mey fans also like?

Beyond Reinhard Mey itself, the audience over-indexes on Heinz Rudolf Kunze (23.21×), Tagesschau (5.39×), Collien Ulmen-Fernandes (5.95×), and Christian Ulmen (6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reinhard Mey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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