A data profile of the people who buy, follow and care about Reinhard Mey in Germany — modelled from more than twelve digital signal sources. Reinhard Mey has an estimated audience of 2,953,891 people in Germany.
The average Reinhard Mey fan in Germany is 51.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Comedian Harmonists, Heinz Rudolf Kunze, Tagesschau, with strongest over-indexing on Comedian Harmonists (85.72× the country average).
Demographically, the Reinhard Mey audience skews balanced with an average age of 51.1, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Reinhard Mey fan in Germany is balanced, around 51.1 years old, with strong Career Orientation tendencies and a notable affinity for Comedian Harmonists.
The key figures that characterise the Reinhard Mey profile in Germany.
47.6% are female, 52.4% are male, average age 51.1.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 51.1 |
| Estimated audience size | 2,953,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 15% | |
| 40-49 | 37% | |
| 50+ | 44% |
of the worldwide Reinhard Mey audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.0% |
| Austria | 3.8% |
| Netherlands | 1.4% |
Where the Reinhard Mey audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~90K | 1.20× | |
| 02 | Brandenburg | ~100K | 1.18× | |
| 03 | Sachsen-Anhalt | ~90K | 1.18× | |
| 04 | Sachsen | ~200K | 1.16× | |
| 05 | Mecklenburg-Vorpommern | ~60K | 1.14× | |
| 06 | Niedersachsen | ~300K | 1.10× | |
| 07 | Rheinland-Pfalz | ~200K | 1.09× | |
| 08 | Saarland | ~40K | 1.08× | |
| 09 | Schleswig-Holstein | ~100K | 1.05× | |
| 10 | Nordrhein-Westfalen | ~600K | 0.98× | |
| 11 | Baden-Württemberg | ~400K | 0.93× | |
| 12 | Berlin | ~100K | 0.87× | |
| 13 | Hessen | ~200K | 0.85× | |
| 14 | Bayern | ~400K | 0.81× | |
| 15 | Hamburg | ~50K | 0.73× | |
| 16 | Bremen | ~20K | 0.72× |
The strongest cross-interests of the Reinhard Mey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scott Kelly | Music & Radio | 92.11× | ||
| 02 | Comedian Harmonists | Music & Radio | 85.72× | ||
| 03 | Heinz Rudolf Kunze | Music & Radio | 23.21× | ||
| 04 | Element of Crime | Music & Radio | 13.63× | ||
| 05 | Bodo Wartke | Music & Radio | 10.20× | ||
| 06 | Konstantin Wecker | Music & Radio | 8.76× | ||
| 07 | Cem Özdemir | Politics & Society | 6.80× | ||
| 08 | Annette Frier | Movies & TV | 6.79× | ||
| 09 | Christian Ulmen | Movies & TV | 6.00× | ||
| 10 | Collien Ulmen-Fernandes | Movies & TV | 5.95× | ||
| 11 | Tagesschau | Movies & TV | 5.39× | ||
| 12 | Harriet Herbig-Matten | Movies & TV | 5.03× | ||
| 13 | Lisa Eckhart | Movies & TV | 4.74× | ||
| 14 | Der Tagesspiegel | News | 4.66× | ||
| 15 | Frankfurter Allgemeine Zeitung | News | 4.02× | ||
| 16 | Markus Lanz | Movies & TV | 4.00× | ||
| 17 | Friedrich Merz | Politics & Society | 3.85× | ||
| 18 | Diane Keaton | Movies & TV | 3.59× | ||
| 19 | Spiegel Online | News | 3.11× | ||
| 20 | Recreation | Travel & Leisure | 3.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 6.79× | |
| Individualism | JOY | 2.54× | |
| Early Adopter Mentality | POWER | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Extroversion | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.77× |
Reinhard Mey has an estimated audience of 2,953,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
47.6% of Reinhard Mey fans are female, 52.4% are male, with an average age of 51.1 years.
Reinhard Mey fans show strongest brand affinity for Comedian Harmonists (85.72×), Heinz Rudolf Kunze (23.21×), and Tagesschau (5.39×) over the country average.
Reinhard Mey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Reinhard Mey itself, the audience over-indexes on Heinz Rudolf Kunze (23.21×), Tagesschau (5.39×), Collien Ulmen-Fernandes (5.95×), and Christian Ulmen (6×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Reinhard Mey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.