Rascasse Audience Intelligence

Michael Hirte Audience in Germany

A data profile of the people who buy, follow and care about Michael Hirte in Germany — modelled from more than twelve digital signal sources. Michael Hirte has an estimated audience of 393,683 people in Germany.

#6among Folk in Germany#2860among Person in Germany#1697in Music & Radio

The average Michael Hirte fan in Germany is 54.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Andy Borg, Roland Kaiser, ZDF-Fernsehgarten, with strongest over-indexing on Andy Borg (92.4× the country average).

Demographically, the Michael Hirte audience skews more female with an average age of 54.8, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michael Hirte fan in Germany is more female, around 54.8 years old, with strong Tradition tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Hirte profile in Germany.

Audience size
394K
in Germany
Gender
80.7%♀
19.3% male
Age
54.8
average years
Country rank
#14186
Person in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Hirte fans

80.7% are female, 19.3% are male, average age 54.8.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Michael Hirte audience in Germany
MetricValue
Female80.7%
Male19.3%
Average age54.8
Estimated audience size393,683
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Michael Hirte audience in Germany
Age bracketShare%
16-190%
20-290%
30-398%
40-4926%
50+66%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Michael Hirte audience comes from Germany.

Worldwide audience distribution share by country for Michael Hirte
CountryShare
Germany87.5%
Austria6.5%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Hirte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael Hirte fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K2.27×
02Sachsen-Anhalt~20K2.24×
03Sachsen~40K1.87×
04Brandenburg~20K1.78×
05Mecklenburg-Vorpommern~10K1.41×
06Saarland~4K0.78×
07Niedersachsen~30K0.76×
08Rheinland-Pfalz~10K0.65×
09Berlin~10K0.65×
10Schleswig-Holstein~9K0.65×
11Bremen~2K0.60×
12Nordrhein-Westfalen~50K0.59×
13Baden-Württemberg~30K0.52×
14Bayern~30K0.51×
15Hessen~10K0.49×
16Hamburg~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Michael Hirte, Germany
0.46×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Hirte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Hirte audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio92.40×
02ZDF-FernsehgartenMovies & TV25.86×
03Michael Patrick KellyMusic & Radio23.54×
04Udo JürgensMusic & Radio18.62×
05Roland KaiserMusic & Radio17.69×
06Andrea BergMusic & Radio16.15×
07Maite KellyMusic & Radio15.59×
08Beatrice EgliMusic & Radio13.96×
09Jürgen DrewsMusic & Radio13.95×
10Giovanni ZarrellaMusic & Radio13.92×
11Matthias ReimMusic & Radio13.78×
12Jeanette BiedermannMusic & Radio12.48×
13Peter MaffayMusic & Radio11.80×
14Florian SilbereisenMusic & Radio11.37×
15Howard CarpendaleMusic & Radio10.70×
16Wolfgang PetryMusic & Radio10.24×
17Ross AntonyMovies & TV9.47×
18Thomas AndersMusic & Radio9.44×
19Helene FischerMusic & Radio5.62×
20Schlager musicMusic & Radio5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Hirte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Hirte audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Community OrientationOPEN1.63×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Hirte audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Hirte have in Germany?

Michael Hirte has an estimated audience of 393,683 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Michael Hirte fans?

80.7% of Michael Hirte fans are female, 19.3% are male, with an average age of 54.8 years.

03

Which brands do Michael Hirte fans like most?

Michael Hirte fans show strongest brand affinity for Andy Borg (92.4×), Roland Kaiser (17.69×), and ZDF-Fernsehgarten (25.86×) over the country average.

04

Where do Michael Hirte fans live in Germany?

Michael Hirte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Sachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Hirte fans also like?

Beyond Michael Hirte itself, the audience over-indexes on Roland Kaiser (17.69×), ZDF-Fernsehgarten (25.86×), Michael Patrick Kelly (23.54×), and Udo Jürgens (18.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Folk audiences in Germany

See Michael Hirte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Hirte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →