Michael Hirte Audience in Germany
Michael Hirte has an estimated audience of 389,626 people in Germany. 80.7% are female, 19.3% are male, average age 54.8. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Time (magazine), Home Office, Rossmann, Artistic inspiration, Progressive rock.
The average Michael Hirte fan in Germany is 54.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Time (magazine), Home Office, Rossmann, with strongest over-indexing on Time (magazine) (13.2× the country average). Demographically, the Michael Hirte audience skews more female with an average age of 54.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Folk
Demographics of Michael Hirte fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 54.8 |
| Estimated audience size | 389,626 |
Audience persona
The typical Michael Hirte fan in Germany is more female, around 54.8 years old, with strong Family Orientation tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,334 | 0.6× |
| Sachsen | 36,370 | 1.9× |
| Bayern | 32,927 | 0.53× |
| Niedersachsen | 28,604 | 0.76× |
| Baden-Württemberg | 28,254 | 0.53× |
| Thüringen | 23,210 | 2.34× |
| Brandenburg | 22,150 | 1.83× |
| Sachsen-Anhalt | 21,663 | 2.15× |
| Hessen | 14,549 | 0.49× |
| Rheinland-Pfalz | 12,501 | 0.64× |
| Berlin | 11,835 | 0.68× |
| Mecklenburg-Vorpommern | 10,330 | 1.39× |
| Schleswig-Holstein | 8,290 | 0.59× |
| Hamburg | 3,650 | 0.41× |
| Saarland | 3,442 | 0.72× |
| Bremen | 1,467 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 13.2× | News |
| Home Office | 3.69× | Business & Career |
| Rossmann | 1.72× | Shopping |
| Artistic inspiration | 2.33× | Arts & Culture |
| Progressive rock | 2.6× | Music & Radio |
| Goes | 1.51× | Travel & Leisure |
| Jack White | 2.4× | Movies & TV |
| The Warren Buffett Way | 82.05× | Literature |
| Saving | 1.51× | Business & Career |
| Janet Evanovich | 20.82× | Literature |
| TVP2 | 9.09× | Movies & TV |
| Israel | 1.51× | Travel & Leisure |
| Home Delivery | 2.14× | Food & Beverages |
| Preacher (comics) | 5.18× | Literature |
| Granola | 6.59× | Food & Beverages |
| Zamalek SC | 4.3× | Sports |
| Michel Houellebecq | 7.81× | Literature |
| El Economista | 11.14× | News |
| Radio Sarajevo | 5.27× | Music & Radio |
| Headhunters (film) | 2.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.33 |
| Pet Ownership | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.5% |
| Austria | 6.6% |
| Switzerland | 3.0% |
See Michael Hirte audiences in other countries
More Folk audiences in Germany
- Reinhard Mey (2,896,412)
- Bob Dylan (1,726,547)
- Ceca (singer) (944,818)
- Kathy Kelly (818,107)
- Cat Stevens (403,238)
Frequently asked questions
How many fans does Michael Hirte have in Germany?
Michael Hirte has an estimated audience of 389,626 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Michael Hirte fans?
80.7% of Michael Hirte fans are female, 19.3% are male, with an average age of 54.8 years.
Which brands do Michael Hirte fans like most?
Michael Hirte fans show strongest brand affinity for Time (magazine) (13.2×), Home Office (3.69×), and Rossmann (1.72×) over the country average.
Where do Michael Hirte fans live in Germany?
Michael Hirte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,334), Sachsen (reach 36,370), and Bayern (reach 32,927). These three regions account for the largest share of the active audience.
What other brands do Michael Hirte fans also like?
Beyond Michael Hirte itself, the audience over-indexes on Home Office (3.69×), Rossmann (1.72×), Artistic inspiration (2.33×), and Progressive rock (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael Hirte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.