Matthias Reim Audience in Germany
Matthias Reim has an estimated audience of 2,544,680 people in Germany. 69.0% are female, 31.0% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Roland Kaiser, Howard Carpendale, Anna-Maria Zimmermann, Wolfgang Petry, Peter Maffay.
The average Matthias Reim fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Roland Kaiser, Howard Carpendale, Anna-Maria Zimmermann, with strongest over-indexing on Roland Kaiser (19.62× the country average). Demographically, the Matthias Reim audience skews more female with an average age of 45.1, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Matthias Reim fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 45.1 |
| Estimated audience size | 2,544,680 |
Audience persona
The typical Matthias Reim fan in Germany is more female, around 45.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 457,652 | 0.82× |
| Baden-Württemberg | 262,214 | 0.76× |
| Bayern | 257,247 | 0.63× |
| Niedersachsen | 219,077 | 0.89× |
| Sachsen | 216,502 | 1.73× |
| Brandenburg | 134,667 | 1.71× |
| Hessen | 120,587 | 0.62× |
| Sachsen-Anhalt | 109,659 | 1.66× |
| Rheinland-Pfalz | 94,546 | 0.74× |
| Thüringen | 93,268 | 1.44× |
| Berlin | 82,220 | 0.72× |
| Schleswig-Holstein | 79,349 | 0.87× |
| Mecklenburg-Vorpommern | 78,257 | 1.61× |
| Hamburg | 33,617 | 0.58× |
| Saarland | 21,824 | 0.7× |
| Bremen | 11,249 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 19.62× | Music & Radio |
| Howard Carpendale | 29.35× | Music & Radio |
| Anna-Maria Zimmermann | 32.04× | Music & Radio |
| Wolfgang Petry | 25.25× | Music & Radio |
| Peter Maffay | 21.27× | Music & Radio |
| Maite Kelly | 25.21× | Music & Radio |
| Katja Ebstein | 19.85× | Music & Radio |
| Kerstin Ott | 23.16× | Music & Radio |
| Michelle | 14.07× | Music & Radio |
| Marie Reim | 23.32× | Music & Radio |
| Andreas Gabalier | 18.5× | Music & Radio |
| Roberto Blanco | 21.45× | Music & Radio |
| Andy Borg | 14.09× | Music & Radio |
| Stefan Mross | 14.11× | Music & Radio |
| Marianne Rosenberg | 17.98× | Music & Radio |
| Angelo Kelly | 22.98× | Music & Radio |
| Thomas Gottschalk | 8.57× | Movies & TV |
| Florian Silbereisen | 8.86× | Music & Radio |
| Nik P. | 35.96× | Music & Radio |
| Giovanni Zarrella | 14.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Community Orientation | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 5.5% |
| Switzerland | 2.1% |
See Matthias Reim audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Matthias Reim have in Germany?
Matthias Reim has an estimated audience of 2,544,680 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Matthias Reim fans?
69.0% of Matthias Reim fans are female, 31.0% are male, with an average age of 45.1 years.
Which brands do Matthias Reim fans like most?
Matthias Reim fans show strongest brand affinity for Roland Kaiser (19.62×), Howard Carpendale (29.35×), and Anna-Maria Zimmermann (32.04×) over the country average.
Where do Matthias Reim fans live in Germany?
Matthias Reim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 457,652), Baden-Württemberg (reach 262,214), and Bayern (reach 257,247). These three regions account for the largest share of the active audience.
What other brands do Matthias Reim fans also like?
Beyond Matthias Reim itself, the audience over-indexes on Howard Carpendale (29.35×), Anna-Maria Zimmermann (32.04×), Wolfgang Petry (25.25×), and Peter Maffay (21.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthias Reim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.