Rascasse Audience Intelligence

Matthias Reim Audience in Germany

A data profile of the people who buy, follow and care about Matthias Reim in Germany — modelled from more than twelve digital signal sources. Matthias Reim has an estimated audience of 2,503,109 people in Germany.

#14among Schlager in Germany#163among Person in Germany#196in Music & Radio

The average Matthias Reim fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Roland Kaiser, Howard Carpendale, Anna-Maria Zimmermann, with strongest over-indexing on Roland Kaiser (19.62× the country average).

Demographically, the Matthias Reim audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Matthias Reim fan in Germany is more female, around 45.1 years old, with strong Pet Ownership tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthias Reim profile in Germany.

Audience size
2.5M
in Germany
Gender
69.0%♀
31.0% male
Age
45.1
average years
Country rank
#2642
Person in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthias Reim fans

69.0% are female, 31.0% are male, average age 45.1.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Matthias Reim audience in Germany
MetricValue
Female69.0%
Male31.0%
Average age45.1
Estimated audience size2,503,109
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Matthias Reim audience in Germany
Age bracketShare%
16-1912%
20-2910%
30-3916%
40-4926%
50+36%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Matthias Reim audience comes from Germany.

Worldwide audience distribution share by country for Matthias Reim
CountryShare
Germany87.8%
Austria5.5%
Switzerland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthias Reim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Matthias Reim fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.76×
02Sachsen-Anhalt~100K1.70×
03Brandenburg~100K1.69×
04Mecklenburg-Vorpommern~80K1.64×
05Thüringen~100K1.49×
06Niedersachsen~200K0.88×
07Schleswig-Holstein~80K0.86×
08Nordrhein-Westfalen~400K0.79×
09Rheinland-Pfalz~90K0.73×
10Saarland~20K0.73×
11Baden-Württemberg~200K0.72×
12Berlin~80K0.68×
13Hessen~100K0.62×
14Bayern~200K0.61×
15Hamburg~30K0.58×
16Bremen~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Matthias Reim, Germany
0.55×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthias Reim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthias Reim audience
#·InterestCategoryAffinity×
01Anna-Maria ZimmermannMusic & Radio32.04×
02Jürgen DrewsMusic & Radio31.01×
03Howard CarpendaleMusic & Radio29.35×
04Wolfgang PetryMusic & Radio25.25×
05Maite KellyMusic & Radio25.21×
06Marie ReimMusic & Radio23.32×
07Kerstin OttMusic & Radio23.16×
08Angelo KellyMusic & Radio22.98×
09Roberto BlancoMusic & Radio21.45×
10Peter MaffayMusic & Radio21.27×
11Katja EbsteinMusic & Radio19.85×
12Roland KaiserMusic & Radio19.62×
13Andreas GabalierMusic & Radio18.50×
14Marianne RosenbergMusic & Radio17.98×
15Münchner FreiheitMusic & Radio16.44×
16Giovanni ZarrellaMusic & Radio14.50×
17Stefan MrossMusic & Radio14.11×
18Andy BorgMusic & Radio14.09×
19MichelleMusic & Radio14.07×
20Thomas GottschalkMovies & TV8.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthias Reim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthias Reim audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
IndividualismJOY1.45×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthias Reim audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.50×
PatriotismCONSERVATISM0.50×
Risk AppetiteTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthias Reim have in Germany?

Matthias Reim has an estimated audience of 2,503,109 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Matthias Reim fans?

69.0% of Matthias Reim fans are female, 31.0% are male, with an average age of 45.1 years.

03

Which brands do Matthias Reim fans like most?

Matthias Reim fans show strongest brand affinity for Roland Kaiser (19.62×), Howard Carpendale (29.35×), and Anna-Maria Zimmermann (32.04×) over the country average.

04

Where do Matthias Reim fans live in Germany?

Matthias Reim fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Matthias Reim fans also like?

Beyond Matthias Reim itself, the audience over-indexes on Howard Carpendale (29.35×), Anna-Maria Zimmermann (32.04×), Wolfgang Petry (25.25×), and Peter Maffay (21.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Matthias Reim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matthias Reim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →