Thomas Anders Audience in Germany
Thomas Anders has an estimated audience of 2,720,382 people in Germany. 68.7% are female, 31.3% are male, average age 50.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Howard Carpendale, FlixBus, Wolfgang Petry, Maite Kelly, Schlager music.
The average Thomas Anders fan in Germany is 50.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Howard Carpendale, FlixBus, Wolfgang Petry, with strongest over-indexing on Howard Carpendale (28.49× the country average). Demographically, the Thomas Anders audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Thomas Anders fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 50.4 |
| Estimated audience size | 2,720,382 |
Audience persona
The typical Thomas Anders fan in Germany is more female, around 50.4 years old, with strong Pet Ownership tendencies and a notable affinity for Howard Carpendale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 606,807 | 1.02× |
| Bayern | 343,603 | 0.79× |
| Baden-Württemberg | 301,997 | 0.81× |
| Niedersachsen | 273,409 | 1.03× |
| Hessen | 187,577 | 0.9× |
| Rheinland-Pfalz | 180,154 | 1.32× |
| Sachsen | 159,987 | 1.2× |
| Berlin | 100,635 | 0.83× |
| Schleswig-Holstein | 97,303 | 1× |
| Brandenburg | 93,216 | 1.1× |
| Sachsen-Anhalt | 85,209 | 1.21× |
| Thüringen | 78,254 | 1.13× |
| Mecklenburg-Vorpommern | 66,459 | 1.28× |
| Hamburg | 49,655 | 0.81× |
| Saarland | 27,249 | 0.82× |
| Bremen | 17,487 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Howard Carpendale | 28.49× | Music & Radio |
| FlixBus | 15.72× | Cars & Mobility |
| Wolfgang Petry | 21.84× | Music & Radio |
| Maite Kelly | 20.17× | Music & Radio |
| Schlager music | 9.31× | Music & Radio |
| Beatrice Egli | 12.23× | Music & Radio |
| Matthias Reim | 14.66× | Music & Radio |
| Cliff Richard | 29.16× | Music & Radio |
| Roland Kaiser | 7.92× | Music & Radio |
| DJ Ötzi | 17.88× | Music & Radio |
| Michael Holm | 18.9× | Music & Radio |
| Katja Ebstein | 11.98× | Music & Radio |
| Michelle | 8.73× | Music & Radio |
| Florian Silbereisen | 7.72× | Music & Radio |
| Kerstin Ott | 13.75× | Music & Radio |
| Anna-Maria Zimmermann | 14.52× | Music & Radio |
| Marianne Rosenberg | 13.31× | Music & Radio |
| Helene Fischer | 5.43× | Music & Radio |
| Marie Reim | 14.71× | Music & Radio |
| Andy Borg | 9.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.14 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.5% |
| Poland | 8.5% |
| Austria | 4.7% |
See Thomas Anders audiences in other countries
More Pop audiences in Germany
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- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Thomas Anders have in Germany?
Thomas Anders has an estimated audience of 2,720,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thomas Anders fans?
68.7% of Thomas Anders fans are female, 31.3% are male, with an average age of 50.4 years.
Which brands do Thomas Anders fans like most?
Thomas Anders fans show strongest brand affinity for Howard Carpendale (28.49×), FlixBus (15.72×), and Wolfgang Petry (21.84×) over the country average.
Where do Thomas Anders fans live in Germany?
Thomas Anders fans in Germany are most concentrated in Nordrhein-Westfalen (reach 606,807), Bayern (reach 343,603), and Baden-Württemberg (reach 301,997). These three regions account for the largest share of the active audience.
What other brands do Thomas Anders fans also like?
Beyond Thomas Anders itself, the audience over-indexes on FlixBus (15.72×), Wolfgang Petry (21.84×), Maite Kelly (20.17×), and Schlager music (9.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Anders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.