Cliff Richard Audience in Germany
Cliff Richard has an estimated audience of 567,446 people in Germany. 53.2% are female, 46.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Shakin’ Stevens, Big Ben, Richard Gere, The Client (1994 film), The Prestige (film).
The average Cliff Richard fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Shakin’ Stevens, Big Ben, Richard Gere, with strongest over-indexing on Shakin’ Stevens (70.28× the country average). Demographically, the Cliff Richard audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Cliff Richard fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.9 |
| Estimated audience size | 567,446 |
Audience persona
The typical Cliff Richard fan in Germany is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Shakin’ Stevens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,412 | 1.2× |
| Bayern | 67,251 | 0.74× |
| Niedersachsen | 65,684 | 1.19× |
| Baden-Württemberg | 60,697 | 0.78× |
| Hessen | 33,710 | 0.78× |
| Rheinland-Pfalz | 30,011 | 1.06× |
| Schleswig-Holstein | 28,314 | 1.39× |
| Sachsen | 27,330 | 0.98× |
| Berlin | 22,816 | 0.9× |
| Brandenburg | 18,687 | 1.06× |
| Sachsen-Anhalt | 15,776 | 1.07× |
| Thüringen | 15,051 | 1.04× |
| Hamburg | 12,185 | 0.95× |
| Mecklenburg-Vorpommern | 10,482 | 0.97× |
| Saarland | 6,931 | 0.99× |
| Bremen | 4,316 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shakin’ Stevens | 70.28× | Music & Radio |
| Big Ben | 36.93× | Travel & Leisure |
| Richard Gere | 17.84× | Movies & TV |
| The Client (1994 film) | 43.82× | Movies & TV |
| The Prestige (film) | 25.42× | Movies & TV |
| Tom Jones (singer) | 18.26× | Music & Radio |
| Hostel (2005 film) | 13.87× | Movies & TV |
| Arri | 33.06× | Movies & TV |
| Brio (company) | 35.97× | Kids & Family |
| Jim Jarmusch | 27.82× | Movies & TV |
| Christina Ricci | 14.36× | Movies & TV |
| The Grey (film) | 38.74× | Movies & TV |
| Kyle Richards | 36.5× | Movies & TV |
| Google Maps | 2.91× | Internet & Social Media |
| Charmin | 69.83× | Home & Garden |
| McAfee | 13.73× | Technology & Electronics |
| Richard Linklater | 42.57× | Movies & TV |
| Cottonelle | 48.39× | Home & Garden |
| The Grand Budapest Hotel | 11× | Movies & TV |
| Pennywise (band) | 8.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Urban Lifestyle | OPEN | 1.46 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.24 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 46.2% |
| Germany | 10.2% |
| Australia | 6.6% |
See Cliff Richard audiences in other countries
More Pop audiences in Germany
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- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Cliff Richard have in Germany?
Cliff Richard has an estimated audience of 567,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cliff Richard fans?
53.2% of Cliff Richard fans are female, 46.8% are male, with an average age of 37.9 years.
Which brands do Cliff Richard fans like most?
Cliff Richard fans show strongest brand affinity for Shakin’ Stevens (70.28×), Big Ben (36.93×), and Richard Gere (17.84×) over the country average.
Where do Cliff Richard fans live in Germany?
Cliff Richard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,412), Bayern (reach 67,251), and Niedersachsen (reach 65,684). These three regions account for the largest share of the active audience.
What other brands do Cliff Richard fans also like?
Beyond Cliff Richard itself, the audience over-indexes on Big Ben (36.93×), Richard Gere (17.84×), The Client (1994 film) (43.82×), and The Prestige (film) (25.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cliff Richard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.