Rascasse Audience Intelligence

Cliff Richard Audience in Germany

A data profile of the people who buy, follow and care about Cliff Richard in Germany — modelled from more than twelve digital signal sources. Cliff Richard has an estimated audience of 532,354 people in Germany.

#100among Pop in Germany#2079among Person in Germany#1248in Music & Radio

The average Cliff Richard fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Shakin’ Stevens, Big Ben, Richard Gere, with strongest over-indexing on Shakin’ Stevens (70.28× the country average).

Demographically, the Cliff Richard audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cliff Richard fan in Germany is balanced, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shakin’ Stevens.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cliff Richard profile in Germany.

Audience size
532K
in Germany
Gender
53.2%♀
46.8% male
Age
37.9
average years
Country rank
#11151
Person in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cliff Richard fans

53.2% are female, 46.8% are male, average age 37.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Cliff Richard audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age37.9
Estimated audience size532,354
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Cliff Richard audience in Germany
Age bracketShare%
16-1928%
20-2916%
30-3914%
40-4921%
50+20%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Cliff Richard audience comes from Germany.

Worldwide audience distribution share by country for Cliff Richard
CountryShare
United Kingdom47.6%
Germany9.8%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cliff Richard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cliff Richard fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.36×
02Niedersachsen~70K1.18×
03Sachsen-Anhalt~20K1.15×
04Nordrhein-Westfalen~100K1.14×
05Brandenburg~20K1.12×
06Thüringen~20K1.09×
07Sachsen~30K1.03×
08Mecklenburg-Vorpommern~10K1.02×
09Rheinland-Pfalz~30K1.01×
10Saarland~7K1.00×
11Hamburg~10K0.96×
12Bremen~4K0.91×
13Berlin~20K0.86×
14Baden-Württemberg~60K0.75×
15Hessen~30K0.75×
16Bayern~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Cliff Richard, Germany
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cliff Richard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cliff Richard audience
#·InterestCategoryAffinity×
01Shakin’ StevensMusic & Radio70.28×
02CharminHome & Garden69.83×
03The Client (1994 film)Movies & TV43.82×
04Richard LinklaterMovies & TV42.57×
05The Grey (film)Movies & TV38.74×
06Big BenTravel & Leisure36.93×
07Kyle RichardsMovies & TV36.50×
08Brio (company)Kids & Family35.97×
09ArriMovies & TV33.06×
10Jim JarmuschMovies & TV27.82×
11Studio Movie GrillFood & Beverages26.11×
12The Prestige (film)Movies & TV25.42×
13Tom Jones (singer)Music & Radio18.26×
14Richard GereMovies & TV17.84×
15Christina RicciMovies & TV14.36×
16Hostel (2005 film)Movies & TV13.87×
17McAfeeTechnology & Electronics13.73×
18The Grand Budapest HotelMovies & TV11.00×
19Bonnie TylerMusic & Radio5.10×
20Google MapsInternet & Social Media2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cliff Richard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cliff Richard audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.02×
Need for SecurityCONSERVATISM0.98×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cliff Richard audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
SpiritualityBALANCE0.61×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cliff Richard have in Germany?

Cliff Richard has an estimated audience of 532,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cliff Richard fans?

53.2% of Cliff Richard fans are female, 46.8% are male, with an average age of 37.9 years.

03

Which brands do Cliff Richard fans like most?

Cliff Richard fans show strongest brand affinity for Shakin’ Stevens (70.28×), Big Ben (36.93×), and Richard Gere (17.84×) over the country average.

04

Where do Cliff Richard fans live in Germany?

Cliff Richard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cliff Richard fans also like?

Beyond Cliff Richard itself, the audience over-indexes on Big Ben (36.93×), Richard Gere (17.84×), The Client (1994 film) (43.82×), and The Prestige (film) (25.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Cliff Richard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cliff Richard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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