Shakin’ Stevens Audience in Germany

Shakin’ Stevens has an estimated audience of 245,391 people in Germany. 52.2% are female, 47.8% are male, average age 42.1. Top brand affinities: Milli Vanilli, Bryan Adams, Thomas Anders, Neil Diamond, Robin Thicke.
Top brand affinities include Milli Vanilli, Bryan Adams, Thomas Anders, with strongest over-indexing on Milli Vanilli (95.23× the country average). Demographically, the Shakin’ Stevens audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Shakin’ Stevens fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.1 |
| Estimated audience size | 245,391 |
Audience persona
The typical Shakin’ Stevens fan in Germany is balanced, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Milli Vanilli.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milli Vanilli | 95.23× | Music & Radio |
| Bryan Adams | 54.4× | Music & Radio |
| Thomas Anders | 23.55× | Music & Radio |
| Neil Diamond | 53.48× | Music & Radio |
| Robin Thicke | 135.77× | Music & Radio |
| Bette Midler | 49.87× | Music & Radio |
| Storm of Love | 11.59× | Movies & TV |
| Kyle Richards | 83.87× | Movies & TV |
| Riverdance | 77.19× | Music & Radio |
| Kim Wilde | 32.26× | Music & Radio |
| Scorpions (band) | 15.22× | Music & Radio |
| Eurythmics | 47.39× | Music & Radio |
| Blondie (band) | 33.12× | Music & Radio |
| Belinda Carlisle | 49.9× | Fashion & Accessoires |
| Bruce Springsteen | 13.13× | Music & Radio |
| Barry Gibb | 26.25× | Music & Radio |
| Jim Jarmusch | 42.58× | Movies & TV |
| Richard Gere | 15.09× | Movies & TV |
| AC/DC | 13.65× | Music & Radio |
| Dean Martin | 28.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Urban Lifestyle | OPEN | 1.46 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.24 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 49.9% |
| Poland | 13.3% |
| Germany | 13.2% |
See Shakin’ Stevens audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shakin’ Stevens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.