Rascasse Audience Intelligence

Shakin’ Stevens Audience in Germany

A data profile of the people who buy, follow and care about Shakin’ Stevens in Germany — modelled from more than twelve digital signal sources. Shakin’ Stevens has an estimated audience of 528,608 people in Germany.

#104among Singer-songwriter in Germany#2093among Person in Germany#1258in Music & Radio

The average Shakin’ Stevens fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Milli Vanilli, Bryan Adams, Belinda Carlisle, with strongest over-indexing on Milli Vanilli (86.39× the country average).

Demographically, the Shakin’ Stevens audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shakin’ Stevens fan in Germany is more female, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Milli Vanilli.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shakin’ Stevens profile in Germany.

Audience size
529K
in Germany
Gender
57.1%♀
42.9% male
Age
45.4
average years
Country rank
#11221
Person in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shakin’ Stevens fans

57.1% are female, 42.9% are male, average age 45.4.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Shakin’ Stevens audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age45.4
Estimated audience size528,608
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Shakin’ Stevens audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-399%
40-4922%
50+41%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Shakin’ Stevens audience comes from Germany.

Worldwide audience distribution share by country for Shakin’ Stevens
CountryShare
United Kingdom54.9%
Germany16.0%
Poland9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shakin’ Stevens audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shakin’ Stevens fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.30×
02Brandenburg~20K1.18×
03Niedersachsen~60K1.13×
04Sachsen-Anhalt~20K1.13×
05Nordrhein-Westfalen~100K1.08×
06Thüringen~10K1.07×
07Saarland~7K1.05×
08Sachsen~30K0.98×
09Mecklenburg-Vorpommern~10K0.97×
10Bayern~80K0.92×
11Berlin~20K0.92×
12Bremen~4K0.92×
13Rheinland-Pfalz~20K0.91×
14Hamburg~10K0.90×
15Baden-Württemberg~60K0.79×
16Hessen~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Shakin’ Stevens, Germany
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shakin’ Stevens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shakin’ Stevens audience
#·InterestCategoryAffinity×
01Dusty SpringfieldMusic & Radio294.74×
02Belinda CarlisleFashion & Accessoires120.24×
03Milli VanilliMusic & Radio86.39×
04Cliff RichardMusic & Radio70.28×
05RiverdanceMusic & Radio59.96×
06EurythmicsMusic & Radio54.71×
07Bryan AdamsMusic & Radio52.57×
08Jim JarmuschMovies & TV46.18×
09Stevie WonderMusic & Radio46.15×
10Kim WildeMusic & Radio38.37×
11Bette MidlerMusic & Radio36.76×
12Tom Jones (singer)Music & Radio32.84×
13Thomas AndersMusic & Radio29.16×
14AC/DCMusic & Radio19.54×
15Scorpions (band)Music & Radio19.14×
16Richard GereMovies & TV17.79×
17Bruce SpringsteenMusic & Radio13.01×
18Phil CollinsMusic & Radio12.58×
19Storm of LoveMovies & TV10.91×
20Udo LindenbergMusic & Radio10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shakin’ Stevens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shakin’ Stevens audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
Convenience OrientationPREMIUM1.52×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shakin’ Stevens audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
CreativityOPEN0.53×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shakin’ Stevens have in Germany?

Shakin’ Stevens has an estimated audience of 528,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shakin’ Stevens fans?

57.1% of Shakin’ Stevens fans are female, 42.9% are male, with an average age of 45.4 years.

03

Which brands do Shakin’ Stevens fans like most?

Shakin’ Stevens fans show strongest brand affinity for Milli Vanilli (86.39×), Bryan Adams (52.57×), and Belinda Carlisle (120.24×) over the country average.

04

Where do Shakin’ Stevens fans live in Germany?

Shakin’ Stevens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shakin’ Stevens fans also like?

Beyond Shakin’ Stevens itself, the audience over-indexes on Bryan Adams (52.57×), Belinda Carlisle (120.24×), Cliff Richard (70.28×), and Thomas Anders (29.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Shakin’ Stevens audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shakin’ Stevens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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