Kim Wilde Audience in Germany
Kim Wilde has an estimated audience of 570,638 people in Germany. 46.3% are female, 53.7% are male, average age 45.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bonnie Tyler, Holland Taylor, Björn Ulvaeus, Barry Manilow, Kate Beckinsale.
The average Kim Wilde fan in Germany is 45.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bonnie Tyler, Holland Taylor, Björn Ulvaeus, with strongest over-indexing on Bonnie Tyler (62.88× the country average). Demographically, the Kim Wilde audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Kim Wilde fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 45.4 |
| Estimated audience size | 570,638 |
Audience persona
The typical Kim Wilde fan in Germany is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Bonnie Tyler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 85,810 | 0.94× |
| Nordrhein-Westfalen | 82,721 | 0.66× |
| Baden-Württemberg | 66,626 | 0.86× |
| Niedersachsen | 60,682 | 1.09× |
| Hessen | 42,866 | 0.99× |
| Rheinland-Pfalz | 42,744 | 1.5× |
| Sachsen | 30,520 | 1.09× |
| Berlin | 23,974 | 0.94× |
| Schleswig-Holstein | 19,984 | 0.98× |
| Brandenburg | 18,805 | 1.06× |
| Sachsen-Anhalt | 17,716 | 1.2× |
| Thüringen | 15,815 | 1.09× |
| Hamburg | 12,217 | 0.95× |
| Mecklenburg-Vorpommern | 11,145 | 1.02× |
| Saarland | 5,744 | 0.82× |
| Bremen | 4,035 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonnie Tyler | 62.88× | Music & Radio |
| Holland Taylor | 69.07× | Movies & TV |
| Björn Ulvaeus | 87.6× | Music & Radio |
| Barry Manilow | 118.24× | Music & Radio |
| Kate Beckinsale | 50.89× | Movies & TV |
| Olivia Newton-John | 80.84× | Music & Radio |
| Grace Jones | 75.47× | Music & Radio |
| Tiffany | 42.86× | Music & Radio |
| Boney M. | 50.07× | Music & Radio |
| Cyndi Lauper | 51.12× | Music & Radio |
| Benny Andersson | 81.01× | Music & Radio |
| Aubrey Plaza | 55.58× | Movies & TV |
| John Travolta | 36.16× | Movies & TV |
| Christina Applegate | 43.95× | Movies & TV |
| Emma Bunton | 111.57× | Music & Radio |
| Melanie C | 56.77× | Music & Radio |
| Bananarama | 126.39× | Music & Radio |
| Wham! | 75.49× | Music & Radio |
| Amanda Seyfried | 32.49× | Movies & TV |
| Ace of Base | 63.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Tradition | CONSERVATISM | 1.57 |
| Convenience Orientation | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.22 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 20.2% |
| Germany | 15.3% |
| France | 13.2% |
See Kim Wilde audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Kim Wilde have in Germany?
Kim Wilde has an estimated audience of 570,638 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kim Wilde fans?
46.3% of Kim Wilde fans are female, 53.7% are male, with an average age of 45.4 years.
Which brands do Kim Wilde fans like most?
Kim Wilde fans show strongest brand affinity for Bonnie Tyler (62.88×), Holland Taylor (69.07×), and Björn Ulvaeus (87.6×) over the country average.
Where do Kim Wilde fans live in Germany?
Kim Wilde fans in Germany are most concentrated in Bayern (reach 85,810), Nordrhein-Westfalen (reach 82,721), and Baden-Württemberg (reach 66,626). These three regions account for the largest share of the active audience.
What other brands do Kim Wilde fans also like?
Beyond Kim Wilde itself, the audience over-indexes on Holland Taylor (69.07×), Björn Ulvaeus (87.6×), Barry Manilow (118.24×), and Kate Beckinsale (50.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kim Wilde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.