Rascasse Audience Intelligence

Kim Wilde Audience in Germany

A data profile of the people who buy, follow and care about Kim Wilde in Germany — modelled from more than twelve digital signal sources. Kim Wilde has an estimated audience of 593,863 people in Germany.

#89among Pop in Germany#1828among Person in Germany#1134in Music & Radio

The average Kim Wilde fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonnie Tyler, Holland Taylor, Barry Manilow, with strongest over-indexing on Bonnie Tyler (62.88× the country average).

Demographically, the Kim Wilde audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kim Wilde fan in Germany is balanced, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Bonnie Tyler.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Wilde profile in Germany.

Audience size
594K
in Germany
Gender
46.3%♀
53.7% male
Age
45.4
average years
Country rank
#10192
Person in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Wilde fans

46.3% are female, 53.7% are male, average age 45.4.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Kim Wilde audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age45.4
Estimated audience size593,863
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Kim Wilde audience in Germany
Age bracketShare%
16-1912%
20-297%
30-3915%
40-4937%
50+29%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Kim Wilde audience comes from Germany.

Worldwide audience distribution share by country for Kim Wilde
CountryShare
United Kingdom20.4%
Germany15.5%
France13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Wilde audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kim Wilde fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.33×
02Sachsen-Anhalt~20K1.19×
03Sachsen~30K1.17×
04Thüringen~20K1.10×
05Niedersachsen~60K1.07×
06Brandenburg~20K1.07×
07Mecklenburg-Vorpommern~10K1.02×
08Schleswig-Holstein~20K0.98×
09Hamburg~10K0.97×
10Hessen~40K0.94×
11Bremen~5K0.93×
12Bayern~80K0.90×
13Berlin~20K0.90×
14Saarland~6K0.87×
15Nordrhein-Westfalen~100K0.86×
16Baden-Württemberg~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Kim Wilde, Germany
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Wilde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Wilde audience
#·InterestCategoryAffinity×
01BananaramaMusic & Radio126.39×
02Barry ManilowMusic & Radio118.24×
03Emma BuntonMusic & Radio111.57×
04Björn UlvaeusMusic & Radio87.60×
05Benny AnderssonMusic & Radio81.01×
06Olivia Newton-JohnMusic & Radio80.84×
07Deborah HarryMusic & Radio80.66×
08Grace JonesMusic & Radio75.47×
09Holland TaylorMovies & TV69.07×
10Bonnie TylerMusic & Radio62.88×
11Melanie CMusic & Radio56.77×
12Aubrey PlazaMovies & TV55.58×
13Agnetha FältskogMusic & Radio54.20×
14Cyndi LauperMusic & Radio51.12×
15Kate BeckinsaleMovies & TV50.89×
16Boney M.Music & Radio50.07×
17Christina ApplegateMovies & TV43.95×
18TiffanyMusic & Radio42.86×
19John TravoltaMovies & TV36.16×
20Amanda SeyfriedMovies & TV32.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Wilde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Wilde audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE7.72×
ExtroversionTHRILL2.27×
SpiritualityBALANCE2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Wilde audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.02×
Luxury OrientationPREMIUM1.03×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Wilde have in Germany?

Kim Wilde has an estimated audience of 593,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kim Wilde fans?

46.3% of Kim Wilde fans are female, 53.7% are male, with an average age of 45.4 years.

03

Which brands do Kim Wilde fans like most?

Kim Wilde fans show strongest brand affinity for Bonnie Tyler (62.88×), Holland Taylor (69.07×), and Barry Manilow (118.24×) over the country average.

04

Where do Kim Wilde fans live in Germany?

Kim Wilde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Kim Wilde fans also like?

Beyond Kim Wilde itself, the audience over-indexes on Holland Taylor (69.07×), Barry Manilow (118.24×), Björn Ulvaeus (87.6×), and Kate Beckinsale (50.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Kim Wilde audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kim Wilde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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