Boney M. Audience in Germany
Boney M. has an estimated audience of 811,452 people in Germany. 45.8% are female, 54.2% are male, average age 49.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Olivia Newton-John, Bee Gees, ABBA, Tiffany, Donna Summer.
The average Boney M. fan in Germany is 49.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Olivia Newton-John, Bee Gees, ABBA, with strongest over-indexing on Olivia Newton-John (105.13× the country average). Demographically, the Boney M. audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Boney M. fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 49.4 |
| Estimated audience size | 811,452 |
Audience persona
The typical Boney M. fan in Germany is balanced, around 49.4 years old, with strong Indulgence tendencies and a notable affinity for Olivia Newton-John.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,735 | 0.98× |
| Bayern | 136,960 | 1.05× |
| Baden-Württemberg | 102,941 | 0.93× |
| Niedersachsen | 82,936 | 1.05× |
| Hessen | 63,532 | 1.03× |
| Sachsen | 47,234 | 1.19× |
| Berlin | 38,730 | 1.07× |
| Rheinland-Pfalz | 29,995 | 0.74× |
| Brandenburg | 27,927 | 1.11× |
| Schleswig-Holstein | 27,872 | 0.96× |
| Thüringen | 22,826 | 1.1× |
| Sachsen-Anhalt | 22,599 | 1.07× |
| Mecklenburg-Vorpommern | 18,045 | 1.16× |
| Hamburg | 16,007 | 0.87× |
| Saarland | 9,206 | 0.92× |
| Bremen | 5,297 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Olivia Newton-John | 105.13× | Music & Radio |
| Bee Gees | 53.76× | Music & Radio |
| ABBA | 36.83× | Music & Radio |
| Tiffany | 52.84× | Music & Radio |
| Donna Summer | 91.22× | Music & Radio |
| Wham! | 66.95× | Music & Radio |
| Paula Abdul | 80.29× | Music & Radio |
| Cyndi Lauper | 32.2× | Music & Radio |
| Rod Stewart | 20.76× | Music & Radio |
| KC and the Sunshine Band | 153.01× | Music & Radio |
| Bonnie Tyler | 20× | Music & Radio |
| Neil Diamond | 28.69× | Music & Radio |
| Whitney Houston | 12.93× | Music & Radio |
| Gladys Knight | 87.43× | Music & Radio |
| Celebrity | 5.6× | Movies & TV |
| Meat Loaf | 25.07× | Music & Radio |
| Earth, Wind & Fire | 45× | Music & Radio |
| Shania Twain | 24.97× | Music & Radio |
| Roxette | 20× | Music & Radio |
| Yahoo!ショッピング | 5.13× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Community Orientation | OPEN | 1.56 |
| Pet Ownership | JOY | 1.51 |
| Need for Security | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Tradition | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.6% |
| United Kingdom | 9.5% |
| United States | 7.6% |
See Boney M. audiences in other countries
More Band audiences in Germany
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- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Boney M. have in Germany?
Boney M. has an estimated audience of 811,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boney M. fans?
45.8% of Boney M. fans are female, 54.2% are male, with an average age of 49.4 years.
Which brands do Boney M. fans like most?
Boney M. fans show strongest brand affinity for Olivia Newton-John (105.13×), Bee Gees (53.76×), and ABBA (36.83×) over the country average.
Where do Boney M. fans live in Germany?
Boney M. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,735), Bayern (reach 136,960), and Baden-Württemberg (reach 102,941). These three regions account for the largest share of the active audience.
What other brands do Boney M. fans also like?
Beyond Boney M. itself, the audience over-indexes on Bee Gees (53.76×), ABBA (36.83×), Tiffany (52.84×), and Donna Summer (91.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boney M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.