Wham! Audience in Germany
Wham! has an estimated audience of 241,943 people in Germany. 52.4% are female, 47.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rod Stewart, Roxette, Alanis Morissette, Cyndi Lauper, Tiffany.
The average Wham! fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rod Stewart, Roxette, Alanis Morissette, with strongest over-indexing on Rod Stewart (59.36× the country average). Demographically, the Wham! audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Wham! fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.9 |
| Estimated audience size | 241,943 |
Audience persona
The typical Wham! fan in Germany is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Rod Stewart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,880 | 1.23× |
| Bayern | 40,235 | 1.03× |
| Baden-Württemberg | 31,313 | 0.95× |
| Niedersachsen | 26,855 | 1.14× |
| Hessen | 19,992 | 1.08× |
| Sachsen | 13,784 | 1.16× |
| Berlin | 12,747 | 1.18× |
| Schleswig-Holstein | 9,680 | 1.11× |
| Brandenburg | 7,236 | 0.96× |
| Rheinland-Pfalz | 6,910 | 0.57× |
| Hamburg | 5,935 | 1.09× |
| Sachsen-Anhalt | 5,831 | 0.93× |
| Thüringen | 5,559 | 0.9× |
| Mecklenburg-Vorpommern | 3,911 | 0.85× |
| Saarland | 2,790 | 0.94× |
| Bremen | 1,805 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rod Stewart | 59.36× | Music & Radio |
| Roxette | 83.87× | Music & Radio |
| Alanis Morissette | 99.97× | Music & Radio |
| Cyndi Lauper | 79.93× | Music & Radio |
| Tiffany | 48.72× | Music & Radio |
| John Travolta | 37.28× | Movies & TV |
| Bonnie Tyler | 32.82× | Music & Radio |
| Billy Joel | 50.58× | Music & Radio |
| Kool & the Gang | 90.55× | Music & Radio |
| Belinda Carlisle | 80.47× | Fashion & Accessoires |
| Kim Wilde | 48.44× | Music & Radio |
| Earth, Wind & Fire | 84.73× | Music & Radio |
| Bee Gees | 29.89× | Music & Radio |
| Electric Light Orchestra | 47.78× | Music & Radio |
| Bette Davis | 52.95× | Movies & TV |
| Gloria Gaynor | 80.45× | Music & Radio |
| George Michael | 26.32× | Music & Radio |
| Donna Summer | 74.77× | Music & Radio |
| Boney M. | 31.6× | Music & Radio |
| Leonard Bernstein | 63.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.67 |
| Indulgence | JOY | 1.53 |
| Tradition | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.39 |
| Individualism | JOY | 1.33 |
| Creativity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 14.3% |
| Germany | 6.0% |
See Wham! audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Wham! have in Germany?
Wham! has an estimated audience of 241,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wham! fans?
52.4% of Wham! fans are female, 47.6% are male, with an average age of 40.9 years.
Which brands do Wham! fans like most?
Wham! fans show strongest brand affinity for Rod Stewart (59.36×), Roxette (83.87×), and Alanis Morissette (99.97×) over the country average.
Where do Wham! fans live in Germany?
Wham! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,880), Bayern (reach 40,235), and Baden-Württemberg (reach 31,313). These three regions account for the largest share of the active audience.
What other brands do Wham! fans also like?
Beyond Wham! itself, the audience over-indexes on Roxette (83.87×), Alanis Morissette (99.97×), Cyndi Lauper (79.93×), and Tiffany (48.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wham!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.