Roxette Audience in Germany

Roxette logo

Roxette has an estimated audience of 803,853 people in Germany. 57.1% are female, 42.9% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonnie Tyler, Tiffany, Olivia Newton-John, stevie nicks, Ace of Base.

The average Roxette fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonnie Tyler, Tiffany, Olivia Newton-John, with strongest over-indexing on Bonnie Tyler (67.82× the country average). Demographically, the Roxette audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Roxette fans

Demographic split for Roxette audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age43.0
Estimated audience size803,853

Audience persona

The typical Roxette fan in Germany is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Bonnie Tyler.

Top regions in Germany

Top regions ranked by reach for Roxette in Germany
RegionReachAffinity
Nordrhein-Westfalen176,592
Bayern128,2870.99×
Baden-Württemberg105,6840.96×
Niedersachsen82,1151.05×
Hessen50,9370.83×
Sachsen50,5321.28×
Rheinland-Pfalz36,5440.91×
Berlin30,6280.85×
Brandenburg27,9431.12×
Schleswig-Holstein27,8800.97×
Sachsen-Anhalt25,2091.21×
Thüringen24,4321.19×
Mecklenburg-Vorpommern17,5671.14×
Hamburg15,8200.87×
Saarland8,8610.9×
Bremen4,8960.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roxette audience
BrandAffinityCategory
Bonnie Tyler67.82×Music & Radio
Tiffany68.61×Music & Radio
Olivia Newton-John101.91×Music & Radio
stevie nicks81×Music & Radio
Ace of Base80.55×Music & Radio
Porta (rapper)43.85×Home & Garden
Eurythmics80.26×Music & Radio
Kim Wilde53.6×Music & Radio
Goo Goo Dolls112.11×Music & Radio
Boney M.43.69×Music & Radio
Paula Abdul104.48×Music & Radio
Now You See Me (film)56.98×Movies & TV
Bette Davis49.75×Movies & TV
Billy Joel41.71×Music & Radio
Malo56.93×Music & Radio
Joe Cocker32.05×Music & Radio
Bee Gees22.6×Music & Radio
Alanis Morissette35.27×Music & Radio
Simon & Garfunkel34.71×Music & Radio
Cyndi Lauper27.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roxette audience
TraitClusterScore
TraditionCONSERVATISM1.7
Community OrientationOPEN1.57
PatriotismCONSERVATISM1.45
TravellingTHRILL1.21
Family OrientationCONSERVATISM1.09
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Roxette
CountryShare
Germany16.2%
Brazil14.3%
United States7.6%

See Roxette audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Roxette have in Germany?

Roxette has an estimated audience of 803,853 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Roxette fans?

57.1% of Roxette fans are female, 42.9% are male, with an average age of 43.0 years.

Which brands do Roxette fans like most?

Roxette fans show strongest brand affinity for Bonnie Tyler (67.82×), Tiffany (68.61×), and Olivia Newton-John (101.91×) over the country average.

Where do Roxette fans live in Germany?

Roxette fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,592), Bayern (reach 128,287), and Baden-Württemberg (reach 105,684). These three regions account for the largest share of the active audience.

What other brands do Roxette fans also like?

Beyond Roxette itself, the audience over-indexes on Tiffany (68.61×), Olivia Newton-John (101.91×), stevie nicks (81×), and Ace of Base (80.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roxette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.