A data profile of the people who buy, follow and care about Bette Davis in Germany — modelled from more than twelve digital signal sources. Bette Davis has an estimated audience of 306,085 people in Germany.
The average Bette Davis fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jane Fonda, Shirley MacLaine, Sophia Loren, with strongest over-indexing on Jane Fonda (537.77× the country average).
Demographically, the Bette Davis audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bette Davis fan in Germany is more male, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Jane Fonda.
The key figures that characterise the Bette Davis profile in Germany.
27.1% are female, 72.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 43.0 |
| Estimated audience size | 306,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 35% | |
| 50+ | 19% |
of the worldwide Bette Davis audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.3% |
| United Kingdom | 11.3% |
| Germany | 6.5% |
Where the Bette Davis audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.42× | |
| 02 | Hamburg | ~10K | 1.12× | |
| 03 | Sachsen | ~20K | 1.06× | |
| 04 | Brandenburg | ~10K | 1.03× | |
| 05 | Sachsen-Anhalt | ~10K | 1.02× | |
| 06 | Thüringen | ~10K | 1.01× | |
| 07 | Bayern | ~60K | 0.98× | |
| 08 | Schleswig-Holstein | ~10K | 0.98× | |
| 09 | Nordrhein-Westfalen | ~80K | 0.96× | |
| 10 | Rheinland-Pfalz | ~20K | 0.95× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.95× | |
| 12 | Bremen | ~3K | 0.95× | |
| 13 | Saarland | ~5K | 0.94× | |
| 14 | Hessen | ~30K | 0.93× | |
| 15 | Niedersachsen | ~30K | 0.88× | |
| 16 | Baden-Württemberg | ~50K | 0.86× |
The strongest cross-interests of the Bette Davis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | São João, Pernambuco | Travel & Leisure | 1252.68× | ||
| 02 | Jane Fonda | Movies & TV | 537.77× | ||
| 03 | Betty White | Movies & TV | 489.31× | ||
| 04 | 9 to 5 (film) | Movies & TV | 470.20× | ||
| 05 | My Fair Lady | Movies & TV | 464.80× | ||
| 06 | Roman Holiday | Movies & TV | 460.63× | ||
| 07 | Shirley MacLaine | Movies & TV | 432.07× | ||
| 08 | Lorna Luft | Music & Radio | 432.07× | ||
| 09 | Julie Andrews | Movies & TV | 399.17× | ||
| 10 | Sophia Loren | Movies & TV | 391.08× | ||
| 11 | Gene Kelly | Movies & TV | 387.59× | ||
| 12 | Elizabeth Taylor | Movies & TV | 356.35× | ||
| 13 | Maggie Smith | Movies & TV | 331.06× | ||
| 14 | Judy Garland | Movies & TV | 329.97× | ||
| 15 | Grace Kelly | Movies & TV | 285.09× | ||
| 16 | Angela Lansbury | Movies & TV | 274.02× | ||
| 17 | All About Eve | Movies & TV | 274.02× | ||
| 18 | Casablanca (film) | Movies & TV | 233.18× | ||
| 19 | Gone with the Wind (film) | Movies & TV | 196.65× | ||
| 20 | Audrey Hepburn | Movies & TV | 119.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.89× | |
| Tradition | CONSERVATISM | 2.30× | |
| Mindfulness | BALANCE | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 1.24× | |
| Sports Activity | POWER | 1.25× |
Bette Davis has an estimated audience of 306,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
27.1% of Bette Davis fans are female, 72.9% are male, with an average age of 43.0 years.
Bette Davis fans show strongest brand affinity for Jane Fonda (537.77×), Shirley MacLaine (432.07×), and Sophia Loren (391.08×) over the country average.
Bette Davis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bette Davis itself, the audience over-indexes on Shirley MacLaine (432.07×), Sophia Loren (391.08×), Judy Garland (329.97×), and Elizabeth Taylor (356.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bette Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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