Bette Davis Audience in Germany

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Bette Davis has an estimated audience of 389,756 people in Germany. 27.1% are female, 72.9% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jane Fonda, Shirley MacLaine, Sophia Loren, Elizabeth Taylor, Judy Garland.

The average Bette Davis fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jane Fonda, Shirley MacLaine, Sophia Loren, with strongest over-indexing on Jane Fonda (537.77× the country average). Demographically, the Bette Davis audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bette Davis fans

Demographic split for Bette Davis audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age43.0
Estimated audience size389,756

Audience persona

The typical Bette Davis fan in Germany is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Jane Fonda.

Top regions in Germany

Top regions ranked by reach for Bette Davis in Germany
RegionReachAffinity
Nordrhein-Westfalen85,236
Bayern64,2681.03×
Baden-Württemberg47,0170.88×
Niedersachsen32,7780.87×
Hessen27,9340.94×
Berlin27,3101.57×
Sachsen19,9861.05×
Rheinland-Pfalz18,5140.95×
Schleswig-Holstein13,4370.96×
Brandenburg12,2181.01×
Hamburg10,3511.18×
Sachsen-Anhalt9,6460.96×
Thüringen9,4910.96×
Mecklenburg-Vorpommern6,7350.91×
Saarland4,2060.88×
Bremen2,9430.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bette Davis audience
BrandAffinityCategory
Jane Fonda537.77×Movies & TV
Shirley MacLaine432.07×Movies & TV
Sophia Loren391.08×Movies & TV
Elizabeth Taylor356.35×Movies & TV
Judy Garland329.97×Movies & TV
Maggie Smith331.06×Movies & TV
Julie Andrews399.17×Movies & TV
Grace Kelly285.09×Movies & TV
Casablanca (film)233.18×Movies & TV
Angela Lansbury274.02×Movies & TV
9 to 5 (film)470.2×Movies & TV
My Fair Lady464.8×Movies & TV
Lorna Luft432.07×Music & Radio
Gene Kelly387.59×Movies & TV
São João, Pernambuco1252.68×Travel & Leisure
Audrey Hepburn119.13×Movies & TV
Roman Holiday460.63×Movies & TV
Betty White489.31×Movies & TV
Gone with the Wind (film)196.65×Movies & TV
International Documentary Film Festival Amsterdam566.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bette Davis audience
TraitClusterScore
TraditionCONSERVATISM2.06
Need for SecurityCONSERVATISM1.57
DIY MentalityTHRILL1.51
Convenience OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.41
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Bette Davis
CountryShare
United States44.8%
United Kingdom10.2%
Germany6.7%

See Bette Davis audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Bette Davis have in Germany?

Bette Davis has an estimated audience of 389,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bette Davis fans?

27.1% of Bette Davis fans are female, 72.9% are male, with an average age of 43.0 years.

Which brands do Bette Davis fans like most?

Bette Davis fans show strongest brand affinity for Jane Fonda (537.77×), Shirley MacLaine (432.07×), and Sophia Loren (391.08×) over the country average.

Where do Bette Davis fans live in Germany?

Bette Davis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,236), Bayern (reach 64,268), and Baden-Württemberg (reach 47,017). These three regions account for the largest share of the active audience.

What other brands do Bette Davis fans also like?

Beyond Bette Davis itself, the audience over-indexes on Shirley MacLaine (432.07×), Sophia Loren (391.08×), Elizabeth Taylor (356.35×), and Judy Garland (329.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bette Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.