Rascasse Audience Intelligence

Shirley MacLaine Audience in Germany

A data profile of the people who buy, follow and care about Shirley MacLaine in Germany — modelled from more than twelve digital signal sources. Shirley MacLaine has an estimated audience of 941,145 people in Germany.

#307among Actor Actress or TV Star in Germany#992among Person in Germany#844in Movies & TV

The average Shirley MacLaine fan in Germany is 51.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Vattenfall, Sarah Engels, with strongest over-indexing on ImmoScout24 (3.85× the country average).

Demographically, the Shirley MacLaine audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shirley MacLaine fan in Germany is more female, around 51.8 years old, with strong Design Affinity tendencies and a notable affinity for ImmoScout24.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shirley MacLaine profile in Germany.

Audience size
941K
in Germany
Gender
100.0%♀
0.0% male
Age
51.8
average years
Country rank
#6893
Person in Germany
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shirley MacLaine fans

100.0% are female, 0.0% are male, average age 51.8.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Shirley MacLaine audience in Germany
MetricValue
Female100.0%
Male0.0%
Average age51.8
Estimated audience size941,145
Fig. 03

Age distribution

Ø 51.8
average years
Age distribution of the Shirley MacLaine audience in Germany
Age bracketShare%
16-190%
20-295%
30-3912%
40-4932%
50+50%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Shirley MacLaine audience comes from Germany.

Worldwide audience distribution share by country for Shirley MacLaine
CountryShare
United States37.5%
Germany13.4%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shirley MacLaine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shirley MacLaine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.18×
02Brandenburg~30K1.12×
03Schleswig-Holstein~40K1.11×
04Mecklenburg-Vorpommern~20K1.05×
05Sachsen-Anhalt~20K1.03×
06Saarland~10K1.03×
07Niedersachsen~90K1.01×
08Hamburg~20K1.01×
09Nordrhein-Westfalen~200K0.99×
10Rheinland-Pfalz~40K0.99×
11Bremen~7K0.98×
12Thüringen~20K0.95×
13Bayern~100K0.90×
14Sachsen~40K0.90×
15Hessen~60K0.89×
16Baden-Württemberg~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Shirley MacLaine, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shirley MacLaine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shirley MacLaine audience
#·InterestCategoryAffinity×
01Palina RojinskiMovies & TV6.96×
02Frank RosinFood & Beverages6.71×
03VattenfallHome & Garden5.90×
04Deutsche VermögensberatungBusiness & Career5.60×
05CinemaxXMovies & TV5.44×
06Carolin KebekusMovies & TV5.28×
07Karoline HerfurthMovies & TV5.18×
08Voluntary social yearPolitics & Society4.96×
09MittelstandBusiness & Career4.32×
10Deutsch lernenBusiness & Career4.24×
11SalzburgTravel & Leisure4.13×
12Sarah EngelsMovies & TV3.97×
13ImmoScout24Home & Garden3.85×
14Collien Ulmen-FernandesMovies & TV3.18×
15Hape KerkelingMovies & TV3.18×
16JoynMovies & TV2.99×
17ImmobilienScout24Home & Garden2.78×
18Florian SilbereisenMusic & Radio2.48×
19DeichmannShopping1.74×
20AliExpressShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shirley MacLaine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shirley MacLaine audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.13×
Early Adopter MentalityPOWER1.12×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shirley MacLaine audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.29×
PatriotismCONSERVATISM0.29×
Need for SecurityCONSERVATISM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shirley MacLaine have in Germany?

Shirley MacLaine has an estimated audience of 941,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shirley MacLaine fans?

100.0% of Shirley MacLaine fans are female, 0.0% are male, with an average age of 51.8 years.

03

Which brands do Shirley MacLaine fans like most?

Shirley MacLaine fans show strongest brand affinity for ImmoScout24 (3.85×), Vattenfall (5.9×), and Sarah Engels (3.97×) over the country average.

04

Where do Shirley MacLaine fans live in Germany?

Shirley MacLaine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shirley MacLaine fans also like?

Beyond Shirley MacLaine itself, the audience over-indexes on Vattenfall (5.9×), Sarah Engels (3.97×), Collien Ulmen-Fernandes (3.18×), and Deutsch lernen (4.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Shirley MacLaine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shirley MacLaine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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