Joyn Audience in Germany
Joyn has an estimated audience of 3,740,103 people in Germany. 52.3% are female, 47.7% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steven Seagal, PietSmiet, Oblivion (2013 film), Jens Lehmann, RTL Television.
The average Joyn fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steven Seagal, PietSmiet, Oblivion (2013 film), with strongest over-indexing on Steven Seagal (79.65× the country average). Demographically, the Joyn audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Joyn fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.2 |
| Estimated audience size | 3,740,103 |
Audience persona
The typical Joyn fan in Germany is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Steven Seagal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 861,181 | 1.05× |
| Bayern | 569,861 | 0.95× |
| Baden-Württemberg | 503,627 | 0.99× |
| Niedersachsen | 401,680 | 1.11× |
| Hessen | 250,899 | 0.88× |
| Sachsen | 204,305 | 1.12× |
| Rheinland-Pfalz | 192,804 | 1.03× |
| Berlin | 158,725 | 0.95× |
| Schleswig-Holstein | 144,331 | 1.08× |
| Brandenburg | 127,366 | 1.1× |
| Sachsen-Anhalt | 98,393 | 1.02× |
| Thüringen | 94,519 | 0.99× |
| Hamburg | 71,661 | 0.85× |
| Mecklenburg-Vorpommern | 70,721 | 0.99× |
| Saarland | 43,879 | 0.96× |
| Bremen | 30,149 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steven Seagal | 79.65× | Movies & TV |
| PietSmiet | 53.96× | Games |
| Oblivion (2013 film) | 10.7× | Movies & TV |
| Jens Lehmann | 31.97× | Sports |
| RTL Television | 4.14× | Movies & TV |
| Mila Kunis | 10.62× | Movies & TV |
| Borussia Dortmund | 1.63× | Sports |
| Wetter.com | 2.62× | Home & Garden |
| Brie Larson | 11.07× | Movies & TV |
| FC Bayern Munich | 1.84× | Sports |
| Bob the Builder | 10.43× | Movies & TV |
| Tagesschau | 1.75× | Movies & TV |
| TVP1 | 24.03× | Movies & TV |
| Gerard Butler | 7.47× | Movies & TV |
| Ariana Grande | 4.32× | Music & Radio |
| Monty Python's Life of Brian | 11.17× | Movies & TV |
| The Big Bang Theory | 3.59× | Movies & TV |
| Spiegel Online | 1.71× | News |
| REWE | 1.72× | Shopping |
| Family | 1.53× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.1 |
| DIY Mentality | THRILL | 1.03 |
| Sports Activity | POWER | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.8% |
| Austria | 10.9% |
| Switzerland | 2.4% |
See Joyn audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Joyn have in Germany?
Joyn has an estimated audience of 3,740,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joyn fans?
52.3% of Joyn fans are female, 47.7% are male, with an average age of 35.2 years.
Which brands do Joyn fans like most?
Joyn fans show strongest brand affinity for Steven Seagal (79.65×), PietSmiet (53.96×), and Oblivion (2013 film) (10.7×) over the country average.
Where do Joyn fans live in Germany?
Joyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 861,181), Bayern (reach 569,861), and Baden-Württemberg (reach 503,627). These three regions account for the largest share of the active audience.
What other brands do Joyn fans also like?
Beyond Joyn itself, the audience over-indexes on PietSmiet (53.96×), Oblivion (2013 film) (10.7×), Jens Lehmann (31.97×), and RTL Television (4.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.