Joyn Audience in Germany
Joyn has an estimated audience of 3,740,103 people in Germany. 52.3% are female, 47.7% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home Office, Combat sport, Stradivarius, Snow White (Fables).
The average Joyn fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home Office, Combat sport, with strongest over-indexing on Progressive rock (2.67× the country average). Demographically, the Joyn audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Joyn fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.2 |
| Estimated audience size | 3,740,103 |
Audience persona
The typical Joyn fan in Germany is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 861,181 | 1.05× |
| Bayern | 569,861 | 0.95× |
| Baden-Württemberg | 503,627 | 0.99× |
| Niedersachsen | 401,680 | 1.11× |
| Hessen | 250,899 | 0.88× |
| Sachsen | 204,305 | 1.12× |
| Rheinland-Pfalz | 192,804 | 1.03× |
| Berlin | 158,725 | 0.95× |
| Schleswig-Holstein | 144,331 | 1.08× |
| Brandenburg | 127,366 | 1.1× |
| Sachsen-Anhalt | 98,393 | 1.02× |
| Thüringen | 94,519 | 0.99× |
| Hamburg | 71,661 | 0.85× |
| Mecklenburg-Vorpommern | 70,721 | 0.99× |
| Saarland | 43,879 | 0.96× |
| Bremen | 30,149 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.67× | Music & Radio |
| Home Office | 1.87× | Business & Career |
| Combat sport | 1.86× | Sports |
| Stradivarius | 1.77× | Shopping |
| Snow White (Fables) | 2.26× | Literature |
| Urban Outfitters | 1.5× | Shopping |
| Loincloth | 2.42× | Fashion & Accessoires |
| Time (magazine) | 1.53× | News |
| Mohamed Salah | 2.55× | Sports |
| KLIX (AM) | 1.7× | Music & Radio |
| Keeper (password manager) | 2.83× | Technology & Electronics |
| Kyokushin | 6.12× | Sports |
| Home Delivery | 1.67× | Food & Beverages |
| Building insulation | 2.44× | Home & Garden |
| Mustard seed | 5.45× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.43× | Music & Radio |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Crawley Town F.C. | 10.43× | Sports |
| Mido (footballer) | 2.9× | Sports |
| Japanese domestic market | 2.18× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.1 |
| DIY Mentality | THRILL | 1.03 |
| Sports Activity | POWER | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.8% |
| Austria | 10.9% |
| Switzerland | 2.4% |
See Joyn audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Joyn have in Germany?
Joyn has an estimated audience of 3,740,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joyn fans?
52.3% of Joyn fans are female, 47.7% are male, with an average age of 35.2 years.
Which brands do Joyn fans like most?
Joyn fans show strongest brand affinity for Progressive rock (2.67×), Home Office (1.87×), and Combat sport (1.86×) over the country average.
Where do Joyn fans live in Germany?
Joyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 861,181), Bayern (reach 569,861), and Baden-Württemberg (reach 503,627). These three regions account for the largest share of the active audience.
What other brands do Joyn fans also like?
Beyond Joyn itself, the audience over-indexes on Home Office (1.87×), Combat sport (1.86×), Stradivarius (1.77×), and Snow White (Fables) (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.