Rascasse Audience Intelligence

Joyn Audience in Germany

Name: Joyn — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Joyn in Germany — modelled from more than twelve digital signal sources. Joyn has an estimated audience of 3,442,895 people in Germany.

#9among TV / music streaming in Germany #63among Website / Newspaper / Magazine in Germany #129in Movies & TV

The average Joyn fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steven Seagal, PietSmiet, Jens Lehmann, with strongest over-indexing on Steven Seagal (152.48× the country average).

Demographically, the Joyn audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joyn fan in Germany is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Steven Seagal.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joyn profile in Germany.

Audience size

3.4M

in Germany

Gender

49.9%♀

50.1% male

Age

33.1

average years

Country rank

#1786

Website / Newspaper / Magazine in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of Joyn

49.9% are female, 50.1% are male, average age 33.1.

Fig. 02

Gender split

49.9%

Female

50.1%

Male

Demographic split for Joyn audience in Germany
Metric	Value
Female	49.9%
Male	50.1%
Average age	33.1
Estimated audience size	3,442,895

Fig. 03

Age distribution

Age distribution of the Joyn audience in Germany
Age bracket	Share	%
16-19		37%
20-29		20%
30-39		18%
40-49		16%
50+		10%

Fig. 04

Worldwide distribution

80.5%

of the worldwide Joyn audience comes from Germany.

Worldwide audience distribution share by country for Joyn
Country	Share
Germany	80.5%
Austria	12.1%
Switzerland	2.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joyn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joyn fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~200K	1.12×
02	Brandenburg	~100K	1.10×
03	Niedersachsen	~400K	1.07×
04	Sachsen-Anhalt	~90K	1.07×
05	Schleswig-Holstein	~100K	1.06×
06	Thüringen	~90K	1.05×
07	Rheinland-Pfalz	~200K	1.03×
08	Mecklenburg-Vorpommern	~70K	1.03×
09	Nordrhein-Westfalen	~800K	1.02×
10	Saarland	~40K	0.99×
11	Baden-Württemberg	~400K	0.96×
12	Bremen	~30K	0.95×
13	Bayern	~500K	0.94×
14	Berlin	~100K	0.92×
15	Hessen	~200K	0.86×
16	Hamburg	~70K	0.84×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joyn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joyn audience
#	Interest	Category	×
01	Steven Seagal	Movies & TV	152.48×
02	PietSmiet	Games	108.26×
03	Jens Lehmann	Sports	65.71×
04	The Day After Tomorrow	Movies & TV	23.84×
05	Oblivion (2013 film)	Movies & TV	11.69×
06	Brie Larson	Movies & TV	11.17×
07	Mila Kunis	Movies & TV	10.86×
08	Michelle Rodriguez	Movies & TV	10.84×
09	Gerard Butler	Movies & TV	10.69×
10	Ghostbusters (franchise)	Movies & TV	10.06×
11	Vincent D'Onofrio	Movies & TV	9.33×
12	kino.de	Movies & TV	8.49×
13	Christoph Waltz	Movies & TV	5.98×
14	ProSieben	Movies & TV	2.82×
15	Nature	Home & Garden	2.53×
16	Hugendubel	Shopping	2.29×
17	Vacations	Travel & Leisure	2.07×
18	Family	Kids & Family	1.82×
19	Müller (company)	Food & Beverages	1.79×
20	Tagesschau	Movies & TV	1.78×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joyn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Joyn audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.41×
Family Orientation	CONSERVATISM	1.15×
Need for Security	CONSERVATISM	1.11×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Joyn audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.64×
Price Sensitivity	PREMIUM	0.71×
Sustainability	BALANCE	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Joyn have in Germany?

Joyn has an estimated audience of 3,442,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Joyn fans?

49.9% of Joyn fans are female, 50.1% are male, with an average age of 33.1 years.

Which brands do Joyn fans like most?

Joyn fans show strongest brand affinity for Steven Seagal (152.48×), PietSmiet (108.26×), and Jens Lehmann (65.71×) over the country average.

Where do Joyn fans live in Germany?

Joyn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Joyn fans also like?

Beyond Joyn itself, the audience over-indexes on PietSmiet (108.26×), Jens Lehmann (65.71×), Oblivion (2013 film) (11.69×), and The Day After Tomorrow (23.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

Spotify (18,349,422)
Netflix (9,151,495)
ARD Mediathek (8,241,935)
ZDF Mediathek (7,048,942)
YouTube Music (4,899,599)

See Joyn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Joyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →