ProSieben Audience in Germany
ProSieben has an estimated audience of 5,784,751 people in Germany. 52.8% are female, 47.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Sportschau, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Transfermarkt.
The average ProSieben fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Sportschau, Let's Dance (German TV series), with strongest over-indexing on Gala (1.56× the country average). Demographically, the ProSieben audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of ProSieben fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.6 |
| Estimated audience size | 5,784,751 |
Audience persona
The typical ProSieben fan in Germany is balanced, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,400,634 | 1.11× |
| Bayern | 1,191,189 | 1.28× |
| Baden-Württemberg | 829,286 | 1.05× |
| Niedersachsen | 625,710 | 1.11× |
| Hessen | 459,009 | 1.04× |
| Berlin | 302,710 | 1.17× |
| Sachsen | 276,709 | 0.98× |
| Schleswig-Holstein | 219,734 | 1.06× |
| Brandenburg | 180,732 | 1.01× |
| Rheinland-Pfalz | 162,254 | 0.56× |
| Hamburg | 141,121 | 1.08× |
| Thüringen | 128,942 | 0.87× |
| Sachsen-Anhalt | 122,455 | 0.82× |
| Mecklenburg-Vorpommern | 102,980 | 0.93× |
| Saarland | 66,631 | 0.94× |
| Bremen | 49,195 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.56× | News |
| Sportschau | 1.68× | Sports |
| Let's Dance (German TV series) | 1.98× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 2× | Movies & TV |
| Transfermarkt | 1.65× | Sports |
| Joyn | 2.82× | Movies & TV |
| Gil Ofarim | 2.34× | Music & Radio |
| Sat.1 | 1.97× | Movies & TV |
| Friends | 1.6× | Movies & TV |
| Helene Fischer | 1.5× | Music & Radio |
| RTL Television | 1.64× | Movies & TV |
| Heidi Klum | 2.02× | Fashion & Accessoires |
| Team sport | 1.51× | Sports |
| Thomas Gottschalk | 1.56× | Movies & TV |
| Finch | 1.54× | Music & Radio |
| Florian Silbereisen | 1.52× | Music & Radio |
| The Rookie | 1.68× | Movies & TV |
| Westdeutscher Rundfunk | 1.53× | Movies & TV |
| Ernsting's family | 1.55× | Shopping |
| Storm of Love | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.03 |
| Healthy Lifestyle | BALANCE | 1.02 |
| DIY Mentality | THRILL | 1 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.2% |
| Austria | 8.6% |
| Switzerland | 4.6% |
See ProSieben audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does ProSieben have in Germany?
ProSieben has an estimated audience of 5,784,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ProSieben fans?
52.8% of ProSieben fans are female, 47.2% are male, with an average age of 35.6 years.
Which brands do ProSieben fans like most?
ProSieben fans show strongest brand affinity for Gala (1.56×), Sportschau (1.68×), and Let's Dance (German TV series) (1.98×) over the country average.
Where do ProSieben fans live in Germany?
ProSieben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,400,634), Bayern (reach 1,191,189), and Baden-Württemberg (reach 829,286). These three regions account for the largest share of the active audience.
What other brands do ProSieben fans also like?
Beyond ProSieben itself, the audience over-indexes on Sportschau (1.68×), Let's Dance (German TV series) (1.98×), Gute Zeiten, schlechte Zeiten (2×), and Transfermarkt (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ProSieben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.