Rascasse Audience Intelligence

ProSieben Audience in Germany

A data profile of the people who buy, follow and care about ProSieben in Germany — modelled from more than twelve digital signal sources. ProSieben has an estimated audience of 5,785,036 people in Germany.

#10among TV Channel in Germany#59in Movies & TV

The average ProSieben fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, Gute Zeiten, schlechte Zeiten, Transfermarkt, with strongest over-indexing on Sportschau (1.68× the country average).

Demographically, the ProSieben audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ProSieben fan in Germany is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ProSieben profile in Germany.

Audience size
5.8M
in Germany
Gender
52.8%♀
47.2% male
Age
35.6
average years
Country rank
#841
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ProSieben

52.8% are female, 47.2% are male, average age 35.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for ProSieben audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age35.6
Estimated audience size5,785,036
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the ProSieben audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

81.5%

of the worldwide ProSieben audience comes from Germany.

Worldwide audience distribution share by country for ProSieben
CountryShare
Germany81.5%
Austria8.6%
Switzerland4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ProSieben audience in Germany is strongest.

Fig. 05

Top regions by affinity

ProSieben fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.24×
02Berlin~300K1.13×
03Niedersachsen~600K1.08×
04Nordrhein-Westfalen~1.5M1.07×
05Hamburg~100K1.06×
06Schleswig-Holstein~200K1.04×
07Bremen~50K1.03×
08Baden-Württemberg~800K1.02×
09Hessen~400K1.00×
10Brandenburg~200K1.00×
11Saarland~70K1.00×
12Mecklenburg-Vorpommern~100K0.97×
13Sachsen~300K0.96×
14Thüringen~100K0.90×
15Sachsen-Anhalt~100K0.85×
16Rheinland-Pfalz~200K0.70×
Fig. 06

Affinity by region

Affinity by region — ProSieben, Germany
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ProSieben audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ProSieben audience
#·InterestCategoryAffinity×
01JoynMovies & TV2.82×
02Gil OfarimMusic & Radio2.34×
03Heidi KlumFashion & Accessoires2.02×
04Gute Zeiten, schlechte ZeitenMovies & TV2.00×
05Let's Dance (German TV series)Movies & TV1.98×
06Sat.1Movies & TV1.97×
07Alles was zähltMovies & TV1.93×
08Sarah ConnorMusic & Radio1.76×
09SportschauSports1.68×
10The RookieMovies & TV1.68×
11TransfermarktSports1.65×
12RTL TelevisionMovies & TV1.64×
13Manuel NeuerSports1.64×
14Thomas GottschalkMovies & TV1.56×
15Thomas MüllerSports1.56×
16Ernsting's familyShopping1.55×
17Westdeutscher RundfunkMovies & TV1.53×
18Team sportSports1.51×
19Bares für RaresMovies & TV1.51×
20Helene FischerMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ProSieben audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ProSieben audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
ExtroversionTHRILL1.12×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ProSieben audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.73×
Quality AwarenessPREMIUM0.74×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ProSieben have in Germany?

ProSieben has an estimated audience of 5,785,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ProSieben fans?

52.8% of ProSieben fans are female, 47.2% are male, with an average age of 35.6 years.

03

Which brands do ProSieben fans like most?

ProSieben fans show strongest brand affinity for Sportschau (1.68×), Gute Zeiten, schlechte Zeiten (2×), and Transfermarkt (1.65×) over the country average.

04

Where do ProSieben fans live in Germany?

ProSieben fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do ProSieben fans also like?

Beyond ProSieben itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (2×), Transfermarkt (1.65×), Gil Ofarim (2.34×), and Let's Dance (German TV series) (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See ProSieben audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ProSieben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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