Sat.1 Audience in Germany
Sat.1 has an estimated audience of 6,923,805 people in Germany. 62.5% are female, 37.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Gala, Gute Zeiten, schlechte Zeiten, Bonprix, Primark.
The average Sat.1 fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Gala, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Deichmann (1.97× the country average). Demographically, the Sat.1 audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Sat.1 fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.7 |
| Estimated audience size | 6,923,805 |
Audience persona
The typical Sat.1 fan in Germany is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,817,880 | 1.2× |
| Bayern | 1,109,548 | 1× |
| Baden-Württemberg | 978,988 | 1.04× |
| Niedersachsen | 776,326 | 1.15× |
| Hessen | 492,461 | 0.93× |
| Rheinland-Pfalz | 378,907 | 1.09× |
| Sachsen | 327,509 | 0.96× |
| Berlin | 288,428 | 0.93× |
| Schleswig-Holstein | 282,785 | 1.14× |
| Brandenburg | 208,361 | 0.97× |
| Thüringen | 169,990 | 0.96× |
| Sachsen-Anhalt | 162,458 | 0.91× |
| Hamburg | 152,466 | 0.97× |
| Mecklenburg-Vorpommern | 119,559 | 0.9× |
| Saarland | 81,039 | 0.95× |
| Bremen | 52,215 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 1.97× | Shopping |
| Gala | 1.68× | News |
| Gute Zeiten, schlechte Zeiten | 1.96× | Movies & TV |
| Bonprix | 1.89× | Shopping |
| Primark | 1.65× | Shopping |
| Let's Dance (German TV series) | 1.7× | Movies & TV |
| Tchibo | 1.59× | Shopping |
| Ernsting's family | 1.84× | Shopping |
| Florian Silbereisen | 1.77× | Music & Radio |
| Street One | 2.03× | Fashion & Accessoires |
| Baby food | 1.66× | Kids & Family |
| Sex and the City | 1.7× | Movies & TV |
| Storm of Love | 1.8× | Movies & TV |
| Gown | 2.08× | Fashion & Accessoires |
| Pomeranian (dog) | 1.76× | Pets & Animals |
| Knitting | 1.53× | Home & Garden |
| Flaconi | 2.49× | Shopping |
| Ulla Popken | 1.9× | Fashion & Accessoires |
| Heidi Klum | 1.69× | Fashion & Accessoires |
| Bauer sucht Frau | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Patriotism | CONSERVATISM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Community Orientation | OPEN | 1.07 |
| Family Orientation | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.9% |
| Austria | 6.5% |
| Switzerland | 3.8% |
See Sat.1 audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sat.1 have in Germany?
Sat.1 has an estimated audience of 6,923,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sat.1 fans?
62.5% of Sat.1 fans are female, 37.5% are male, with an average age of 41.7 years.
Which brands do Sat.1 fans like most?
Sat.1 fans show strongest brand affinity for Deichmann (1.97×), Gala (1.68×), and Gute Zeiten, schlechte Zeiten (1.96×) over the country average.
Where do Sat.1 fans live in Germany?
Sat.1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,817,880), Bayern (reach 1,109,548), and Baden-Württemberg (reach 978,988). These three regions account for the largest share of the active audience.
What other brands do Sat.1 fans also like?
Beyond Sat.1 itself, the audience over-indexes on Gala (1.68×), Gute Zeiten, schlechte Zeiten (1.96×), Bonprix (1.89×), and Primark (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sat.1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.