Knitting Audience in Germany
A data profile of the people who buy, follow and care about Knitting in Germany — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 7,396,580 people in Germany.
The average Knitting fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Crochet, Knitting needle, Yarn, with strongest over-indexing on Crochet (12.09× the country average).
Demographically, the Knitting audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Knitting fan in Germany is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Crochet.
At a glance
The key figures that characterise the Knitting profile in Germany.
Search interest · 12-month trend
Demographics of Knitting fans
73.5% are female, 26.5% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.2 |
| Estimated audience size | 7,396,580 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Knitting audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Geography
Where the Knitting audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~800K | 1.16× | |
| 02 | Sachsen | ~400K | 1.14× | |
| 03 | Schleswig-Holstein | ~300K | 1.13× | |
| 04 | Mecklenburg-Vorpommern | ~200K | 1.10× | |
| 05 | Nordrhein-Westfalen | ~1.5M | 1.08× | |
| 06 | Rheinland-Pfalz | ~400K | 1.05× | |
| 07 | Brandenburg | ~200K | 1.05× | |
| 08 | Thüringen | ~200K | 1.05× | |
| 09 | Baden-Württemberg | ~1M | 1.03× | |
| 10 | Bayern | ~1M | 1.00× | |
| 11 | Sachsen-Anhalt | ~200K | 1.00× | |
| 12 | Saarland | ~80K | 0.93× | |
| 13 | Hessen | ~500K | 0.87× | |
| 14 | Bremen | ~50K | 0.86× | |
| 15 | Hamburg | ~100K | 0.83× | |
| 16 | Berlin | ~300K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 13.69× | ||
| 02 | Needlework | Home & Garden | 13.26× | ||
| 03 | Knitting pattern | Fashion & Accessoires | 12.44× | ||
| 04 | Ravelry | Internet & Social Media | 12.18× | ||
| 05 | Crochet | Home & Garden | 12.09× | ||
| 06 | Yarn | Fashion & Accessoires | 8.70× | ||
| 07 | Cross-stitch | Home & Garden | 7.24× | ||
| 08 | Weaving | Fashion & Accessoires | 7.10× | ||
| 09 | Fiber | Health | 6.48× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 6.41× | ||
| 11 | Sewing machine | Home & Garden | 6.12× | ||
| 12 | Textile arts | Arts & Culture | 6.10× | ||
| 13 | Sewing | Home & Garden | 5.77× | ||
| 14 | Cardigan (sweater) | Fashion & Accessoires | 5.49× | ||
| 15 | Wool | Fashion & Accessoires | 5.34× | ||
| 16 | Embroidery | Home & Garden | 4.87× | ||
| 17 | COS | Shopping | 4.64× | ||
| 18 | Skirt | Fashion & Accessoires | 3.33× | ||
| 19 | Handicraft | Home & Garden | 2.53× | ||
| 20 | Bauhaus | Shopping | 1.98× |
Personality of the Knitting audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Design Affinity | PREMIUM | 1.52× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.69× |
Frequently asked questions
How many fans does Knitting have in Germany?
Knitting has an estimated audience of 7,396,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knitting fans?
73.5% of Knitting fans are female, 26.5% are male, with an average age of 40.2 years.
Which brands do Knitting fans like most?
Knitting fans show strongest brand affinity for Crochet (12.09×), Knitting needle (13.69×), and Yarn (8.7×) over the country average.
Where do Knitting fans live in Germany?
Knitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Knitting fans also like?
Beyond Knitting itself, the audience over-indexes on Knitting needle (13.69×), Yarn (8.7×), Sewing (5.77×), and Needlework (13.26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Knitting audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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