Knitting Audience in Germany
Knitting has an estimated audience of 7,396,580 people in Germany. 73.5% are female, 26.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crochet, Knitting needle, Yarn, Sewing, Needlework.
The average Knitting fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crochet, Knitting needle, Yarn, with strongest over-indexing on Crochet (12.09× the country average). Demographically, the Knitting audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Knitting fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.2 |
| Estimated audience size | 7,396,580 |
Audience persona
The typical Knitting fan in Germany is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Crochet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,777,324 | 1.1× |
| Bayern | 1,196,447 | 1.01× |
| Baden-Württemberg | 1,050,842 | 1.04× |
| Niedersachsen | 873,858 | 1.22× |
| Hessen | 479,206 | 0.85× |
| Sachsen | 404,127 | 1.11× |
| Rheinland-Pfalz | 395,278 | 1.07× |
| Schleswig-Holstein | 309,767 | 1.17× |
| Berlin | 278,537 | 0.84× |
| Brandenburg | 230,929 | 1.01× |
| Thüringen | 185,688 | 0.99× |
| Sachsen-Anhalt | 178,281 | 0.93× |
| Hamburg | 144,539 | 0.86× |
| Mecklenburg-Vorpommern | 144,129 | 1.02× |
| Saarland | 84,235 | 0.93× |
| Bremen | 54,630 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crochet | 12.09× | Home & Garden |
| Knitting needle | 13.69× | Fashion & Accessoires |
| Yarn | 8.7× | Fashion & Accessoires |
| Sewing | 5.77× | Home & Garden |
| Needlework | 13.26× | Home & Garden |
| Sewing machine | 6.12× | Home & Garden |
| Knitting pattern | 12.44× | Fashion & Accessoires |
| Ravelry | 12.18× | Internet & Social Media |
| Wool | 5.34× | Fashion & Accessoires |
| Weaving | 7.1× | Fashion & Accessoires |
| Cross-stitch | 7.24× | Home & Garden |
| Fiber | 6.48× | Health |
| Gala | 2.57× | News |
| Gina Tricot | 6.41× | Fashion & Accessoires |
| Embroidery | 4.87× | Home & Garden |
| Handicraft | 2.53× | Home & Garden |
| COS | 4.64× | Shopping |
| Skirt | 3.33× | Fashion & Accessoires |
| Cardigan (sweater) | 5.49× | Fashion & Accessoires |
| Textile arts | 6.1× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.22 |
| DIY Mentality | THRILL | 2.18 |
| Design Affinity | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.59 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
See Knitting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Knitting have in Germany?
Knitting has an estimated audience of 7,396,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knitting fans?
73.5% of Knitting fans are female, 26.5% are male, with an average age of 40.2 years.
Which brands do Knitting fans like most?
Knitting fans show strongest brand affinity for Crochet (12.09×), Knitting needle (13.69×), and Yarn (8.7×) over the country average.
Where do Knitting fans live in Germany?
Knitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,777,324), Bayern (reach 1,196,447), and Baden-Württemberg (reach 1,050,842). These three regions account for the largest share of the active audience.
What other brands do Knitting fans also like?
Beyond Knitting itself, the audience over-indexes on Knitting needle (13.69×), Yarn (8.7×), Sewing (5.77×), and Needlework (13.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.