Knitting pattern Audience in Germany
Knitting pattern has an estimated audience of 1,051,557 people in Germany. 74.3% are female, 25.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Saving, Artistic inspiration, Jack White.
The average Knitting pattern fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Saving, with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Knitting pattern audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Knitting pattern fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 40.2 |
| Estimated audience size | 1,051,557 |
Audience persona
The typical Knitting pattern fan in Germany is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,227 | 0.96× |
| Bayern | 181,955 | 1.08× |
| Baden-Württemberg | 138,876 | 0.97× |
| Berlin | 101,158 | 2.15× |
| Hessen | 90,088 | 1.12× |
| Niedersachsen | 85,384 | 0.84× |
| Sachsen | 43,901 | 0.85× |
| Rheinland-Pfalz | 37,394 | 0.71× |
| Schleswig-Holstein | 33,552 | 0.89× |
| Hamburg | 29,438 | 1.24× |
| Brandenburg | 23,001 | 0.71× |
| Thüringen | 22,358 | 0.83× |
| Sachsen-Anhalt | 16,751 | 0.61× |
| Bremen | 13,308 | 1.48× |
| Saarland | 12,476 | 0.97× |
| Mecklenburg-Vorpommern | 12,004 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Saving | 2.37× | Business & Career |
| Artistic inspiration | 1.89× | Arts & Culture |
| Jack White | 2.49× | Movies & TV |
| Product design | 1.91× | Business & Career |
| Ride quality | 14.97× | Cars & Mobility |
| Figure painting (hobby) | 3.85× | Arts & Culture |
| Icon (magazine) | 2.36× | Arts & Culture |
| Women's empowerment | 3.38× | Politics & Society |
| Pleural effusion | 3.26× | Health |
| Esra Erol | 3.98× | Movies & TV |
| Huck (magazine) | 5.59× | Internet & Social Media |
| The Hollies (Official) | 3.73× | Music & Radio |
| Enzkreis | 5.33× | Travel & Leisure |
| Solo climbing | 2.07× | Sports |
| Catania | 4.37× | Travel & Leisure |
| Krasnodar | 4.05× | Travel & Leisure |
| Cachorro | 1.68× | Pets & Animals |
| Scratching post | 2.74× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.4 |
| Sustainability | BALANCE | 1.98 |
| DIY Mentality | THRILL | 1.84 |
| Urban Lifestyle | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 12.4% |
| United States | 10.2% |
| Japan | 9.8% |
See Knitting pattern audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Knitting pattern have in Germany?
Knitting pattern has an estimated audience of 1,051,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knitting pattern fans?
74.3% of Knitting pattern fans are female, 25.7% are male, with an average age of 40.2 years.
Which brands do Knitting pattern fans like most?
Knitting pattern fans show strongest brand affinity for Rossmann (1.72×), Progressive rock (2.92×), and Saving (2.37×) over the country average.
Where do Knitting pattern fans live in Germany?
Knitting pattern fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,227), Bayern (reach 181,955), and Baden-Württemberg (reach 138,876). These three regions account for the largest share of the active audience.
What other brands do Knitting pattern fans also like?
Beyond Knitting pattern itself, the audience over-indexes on Progressive rock (2.92×), Saving (2.37×), Artistic inspiration (1.89×), and Jack White (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knitting pattern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.