Rascasse Audience Intelligence

Knitting pattern Audience in Germany

A data profile of the people who buy, follow and care about Knitting pattern in Germany — modelled from more than twelve digital signal sources. Knitting pattern has an estimated audience of 1,051,557 people in Germany.

#3049among Topic in Germany#342in Fashion & Accessoires

The average Knitting pattern fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ravelry, Knitting, Quilting, with strongest over-indexing on Ravelry (134.01× the country average).

Demographically, the Knitting pattern audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Knitting pattern fan in Germany is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Ravelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitting pattern profile in Germany.

Audience size
1.1M
in Germany
Gender
74.3%♀
25.7% male
Age
40.2
average years
Country rank
#6243
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitting pattern fans

74.3% are female, 25.7% are male, average age 40.2.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Knitting pattern audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age40.2
Estimated audience size1,051,557
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Knitting pattern audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Knitting pattern audience comes from Germany.

Worldwide audience distribution share by country for Knitting pattern
CountryShare
India12.4%
United States10.2%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitting pattern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Knitting pattern fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.80×
02Hamburg~30K1.15×
03Bremen~10K1.13×
04Hessen~80K1.06×
05Bayern~200K1.04×
06Saarland~10K0.99×
07Baden-Württemberg~100K0.96×
08Schleswig-Holstein~40K0.96×
09Thüringen~30K0.95×
10Mecklenburg-Vorpommern~20K0.94×
11Nordrhein-Westfalen~200K0.93×
12Sachsen~50K0.93×
13Brandenburg~30K0.90×
14Sachsen-Anhalt~20K0.89×
15Rheinland-Pfalz~50K0.88×
16Niedersachsen~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Knitting pattern, Germany
0.87×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitting pattern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitting pattern audience
#·InterestCategoryAffinity×
01RavelryInternet & Social Media134.01×
02HomescapesGames25.93×
03BeadworkHome & Garden21.99×
04QuiltingHome & Garden21.32×
05Bath saltsHome & Garden19.87×
06Amy MacdonaldMusic & Radio14.90×
07KnittingHome & Garden12.44×
08Textile industryFashion & Accessoires11.85×
09BlanketHome & Garden11.59×
10Sewing machineHome & Garden11.25×
11Group buyingShopping9.87×
12WeavingFashion & Accessoires8.68×
13SewingHome & Garden7.97×
14Floral designHome & Garden7.32×
15EmbroideryHome & Garden5.30×
16HandmadeHome & Garden4.62×
17Child developmentBusiness & Career4.57×
18CrochetHome & Garden4.40×
19HugendubelShopping4.25×
20EtsyFashion & Accessoires3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitting pattern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitting pattern audience · What stands out
TraitClusterDeviationScore
CreativityOPEN4.25×
Design AffinityPREMIUM1.69×
TraditionCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitting pattern audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Social Media UsageJOY0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitting pattern have in Germany?

Knitting pattern has an estimated audience of 1,051,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Knitting pattern fans?

74.3% of Knitting pattern fans are female, 25.7% are male, with an average age of 40.2 years.

03

Which brands do Knitting pattern fans like most?

Knitting pattern fans show strongest brand affinity for Ravelry (134.01×), Knitting (12.44×), and Quilting (21.32×) over the country average.

04

Where do Knitting pattern fans live in Germany?

Knitting pattern fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Knitting pattern fans also like?

Beyond Knitting pattern itself, the audience over-indexes on Knitting (12.44×), Quilting (21.32×), Sewing machine (11.25×), and Sewing (7.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Knitting pattern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Knitting pattern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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