Bath salts Audience in Germany
Bath salts has an estimated audience of 269,721 people in Germany. 76.6% are female, 23.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Younger, Bath bomb, Free Knitting Patterns, Quilting, Knitting pattern.
The average Bath salts fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Younger, Bath bomb, Free Knitting Patterns, with strongest over-indexing on Younger (86.57× the country average). Demographically, the Bath salts audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bath salts fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 37.8 |
| Estimated audience size | 269,721 |
Audience persona
The typical Bath salts fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Younger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,129 | 0.78× |
| Bayern | 39,243 | 0.91× |
| Baden-Württemberg | 31,100 | 0.85× |
| Hessen | 29,487 | 1.43× |
| Berlin | 27,897 | 2.31× |
| Niedersachsen | 16,476 | 0.63× |
| Rheinland-Pfalz | 10,275 | 0.76× |
| Sachsen | 8,622 | 0.65× |
| Schleswig-Holstein | 6,915 | 0.71× |
| Brandenburg | 6,755 | 0.81× |
| Hamburg | 5,998 | 0.98× |
| Thüringen | 5,134 | 0.75× |
| Sachsen-Anhalt | 4,986 | 0.71× |
| Mecklenburg-Vorpommern | 4,048 | 0.79× |
| Saarland | 4,024 | 1.22× |
| Bremen | 3,949 | 1.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Younger | 86.57× | Movies & TV |
| Bath bomb | 94.74× | Home & Garden |
| Free Knitting Patterns | 64.12× | |
| Quilting | 17.32× | Home & Garden |
| Knitting pattern | 19.87× | Fashion & Accessoires |
| Parent-in-law | 82.14× | Kids & Family |
| Steel Magnolias | 76.85× | Movies & TV |
| Ravelry | 17.09× | Internet & Social Media |
| Tea tree oil | 47.11× | Health |
| Nightstand | 34.23× | Home & Garden |
| Feminine hygiene | 11.83× | Health |
| Bates Motel (TV series) | 35× | Movies & TV |
| Natural Soap | 57.64× | Beauty & Wellness |
| Leopard | 21.49× | Pets & Animals |
| Giveaway of the Day | 45.38× | Technology & Electronics |
| Handmade | 5.4× | Home & Garden |
| StubHub Center | 54.55× | |
| Handmade Crafts | 5.95× | Kids & Family |
| Bubble bath | 48.99× | Beauty & Wellness |
| Knitting needle | 7.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.77 |
| Individualism | JOY | 2.08 |
| Convenience Orientation | PREMIUM | 2 |
| Sustainability | BALANCE | 1.87 |
| Price Sensitivity | PREMIUM | 1.82 |
| Travelling | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 12.4% |
| United Kingdom | 5.8% |
See Bath salts audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bath salts have in Germany?
Bath salts has an estimated audience of 269,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bath salts fans?
76.6% of Bath salts fans are female, 23.4% are male, with an average age of 37.8 years.
Which brands do Bath salts fans like most?
Bath salts fans show strongest brand affinity for Younger (86.57×), Bath bomb (94.74×), and Free Knitting Patterns (64.12×) over the country average.
Where do Bath salts fans live in Germany?
Bath salts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,129), Bayern (reach 39,243), and Baden-Württemberg (reach 31,100). These three regions account for the largest share of the active audience.
What other brands do Bath salts fans also like?
Beyond Bath salts itself, the audience over-indexes on Bath bomb (94.74×), Free Knitting Patterns (64.12×), Quilting (17.32×), and Knitting pattern (19.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bath salts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.