Rascasse Audience Intelligence

Bath salts Audience in Germany

A data profile of the people who buy, follow and care about Bath salts in Germany — modelled from more than twelve digital signal sources. Bath salts has an estimated audience of 269,721 people in Germany.

#6521among Topic in Germany#890in Home & Garden

The average Bath salts fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Younger, Bath bomb, Free Knitting Patterns, with strongest over-indexing on Younger (86.57× the country average).

Demographically, the Bath salts audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bath salts fan in Germany is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Younger.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bath salts profile in Germany.

Audience size
270K
in Germany
Gender
76.6%♀
23.4% male
Age
37.8
average years
Country rank
#18734
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bath salts fans

76.6% are female, 23.4% are male, average age 37.8.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Bath salts audience in Germany
MetricValue
Female76.6%
Male23.4%
Average age37.8
Estimated audience size269,721
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Bath salts audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Bath salts audience comes from Germany.

Worldwide audience distribution share by country for Bath salts
CountryShare
United States19.1%
Japan12.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bath salts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bath salts fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.59×
02Hessen~20K1.13×
03Bremen~2K1.06×
04Saarland~3K1.02×
05Thüringen~7K0.99×
06Mecklenburg-Vorpommern~5K0.99×
07Sachsen-Anhalt~7K0.98×
08Hamburg~6K0.98×
09Bayern~40K0.97×
10Rheinland-Pfalz~10K0.96×
11Brandenburg~8K0.96×
12Schleswig-Holstein~9K0.95×
13Baden-Württemberg~30K0.93×
14Sachsen~10K0.93×
15Nordrhein-Westfalen~50K0.89×
16Niedersachsen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Bath salts, Germany
0.88×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bath salts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bath salts audience
#·InterestCategoryAffinity×
01Bath bombHome & Garden94.74×
02YoungerMovies & TV86.57×
03Parent-in-lawKids & Family82.14×
04Steel MagnoliasMovies & TV76.85×
05Free Knitting PatternsTopic64.12×
06Natural SoapBeauty & Wellness57.64×
07StubHub CenterPOI54.55×
08Bubble bathBeauty & Wellness48.99×
09Tea tree oilHealth47.11×
10Giveaway of the DayTechnology & Electronics45.38×
11Bates Motel (TV series)Movies & TV35.00×
12NightstandHome & Garden34.23×
13JunglückBeauty & Wellness24.66×
14LeopardPets & Animals21.49×
15Knitting patternFashion & Accessoires19.87×
16QuiltingHome & Garden17.32×
17RavelryInternet & Social Media17.09×
18Feminine hygieneHealth11.83×
19Handmade CraftsKids & Family5.95×
20HandmadeHome & Garden5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bath salts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bath salts audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.81×
IndividualismJOY1.75×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bath salts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.56×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bath salts have in Germany?

Bath salts has an estimated audience of 269,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bath salts fans?

76.6% of Bath salts fans are female, 23.4% are male, with an average age of 37.8 years.

03

Which brands do Bath salts fans like most?

Bath salts fans show strongest brand affinity for Younger (86.57×), Bath bomb (94.74×), and Free Knitting Patterns (64.12×) over the country average.

04

Where do Bath salts fans live in Germany?

Bath salts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bath salts fans also like?

Beyond Bath salts itself, the audience over-indexes on Bath bomb (94.74×), Free Knitting Patterns (64.12×), Quilting (17.32×), and Knitting pattern (19.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bath salts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bath salts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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