Rascasse Audience Intelligence

Bath salts Audience in United States

A data profile of the people who buy, follow and care about Bath salts in United States — modelled from more than twelve digital signal sources. Bath salts has an estimated audience of 1,591,979 people in United States.

#7083among Topic in United States#909in Home & Garden

The average Bath salts fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath bomb, Bubble bath, LUSH Cosmetics, with strongest over-indexing on Bath bomb (22.57× the country average).

Demographically, the Bath salts audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bath salts fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Bath bomb.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bath salts profile in United States.

Audience size
1.6M
in United States
Gender
66.9%♀
33.1% male
Age
39.7
average years
Country rank
#16980
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bath salts fans

66.9% are female, 33.1% are male, average age 39.7.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Bath salts audience in United States
MetricValue
Female66.9%
Male33.1%
Average age39.7
Estimated audience size1,591,979
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bath salts audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Bath salts audience comes from United States.

Worldwide audience distribution share by country for Bath salts
CountryShare
United States19.1%
Japan12.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bath salts audience in United States is strongest.

Fig. 05

Top regions by affinity

Bath salts fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.23×
02West Virginia~9K1.18×
03Oregon~20K1.15×
04Nevada~20K1.13×
05Idaho~9K1.12×
06Oklahoma~20K1.09×
07Texas~100K1.08×
08Louisiana~20K1.08×
09Kentucky~20K1.08×
10Indiana~30K1.07×
11California~200K1.06×
12Arkansas~10K1.06×
13Georgia~50K1.05×
14Washington~30K1.05×
15Mississippi~10K1.05×
16North Dakota~3K1.05×
17Alabama~20K1.04×
18Montana~5K1.04×
19Nebraska~8K1.03×
20Missouri~30K1.02×
21Minnesota~20K1.02×
22Tennessee~30K1.01×
23Alaska~3K1.01×
24Maine~6K1.00×
25Pennsylvania~50K0.99×
26North Carolina~50K0.99×
27Kansas~10K0.99×
28Arizona~30K0.98×
29Maryland~30K0.98×
30Connecticut~20K0.98×
31New Mexico~8K0.98×
32New Hampshire~6K0.98×
33Colorado~20K0.97×
34Illinois~50K0.96×
35Wisconsin~20K0.96×
36Iowa~10K0.96×
37Vermont~3K0.96×
38Ohio~50K0.95×
39South Dakota~4K0.95×
40South Carolina~20K0.94×
41Hawaii~6K0.94×
42Florida~100K0.92×
43New York~80K0.92×
44Massachusetts~30K0.92×
45Michigan~40K0.91×
46Virginia~30K0.88×
47Rhode Island~4K0.88×
48Washington, District of Columbia~4K0.88×
49Delaware~4K0.87×
50New Jersey~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Bath salts, United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bath salts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bath salts audience
#·InterestCategoryAffinity×
01Bubble bathBeauty & Wellness40.27×
02LUSH CosmeticsBeauty & Wellness34.69×
03Bath bombHome & Garden22.57×
04HerbalFood & Beverages15.15×
05Cute DogsInternet & Social Media13.24×
06Maquillaje ProfesionalBeauty & Wellness10.29×
07Ski mountaineeringSports7.50×
08Shelter DogsPets & Animals6.63×
09Natural skin careBeauty & Wellness4.55×
10Anti-aging creamBeauty & Wellness4.22×
11SkinBeauty & Wellness2.32×
12Hair productsBeauty & Wellness2.28×
13ShoesFashion & Accessoires1.97×
14Online shoppingShopping1.75×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18Fitness and wellnessSports1.57×
19FoodFood & Beverages1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bath salts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bath salts audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.90×
Design AffinityPREMIUM2.03×
TravellingTHRILL2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bath salts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
PatriotismCONSERVATISM0.94×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bath salts have in United States?

Bath salts has an estimated audience of 1,591,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bath salts fans?

66.9% of Bath salts fans are female, 33.1% are male, with an average age of 39.7 years.

03

Which brands do Bath salts fans like most?

Bath salts fans show strongest brand affinity for Bath bomb (22.57×), Bubble bath (40.27×), and LUSH Cosmetics (34.69×) over the country average.

04

Where do Bath salts fans live in United States?

Bath salts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bath salts fans also like?

Beyond Bath salts itself, the audience over-indexes on Bubble bath (40.27×), LUSH Cosmetics (34.69×), Shelter Dogs (6.63×), and Maquillaje Profesional (10.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bath salts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bath salts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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