Bath salts Audience in United States

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Bath salts has an estimated audience of 1,591,979 people in United States. 66.9% are female, 33.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Bath bomb, Bubble bath, Shelter Dogs, LUSH Cosmetics, Maquillaje Profesional.

The average Bath salts fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bath bomb, Bubble bath, Shelter Dogs, with strongest over-indexing on Bath bomb (22.57× the country average). Demographically, the Bath salts audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bath salts fans

Demographic split for Bath salts audience in United States
MetricValue
Female66.9%
Male33.1%
Average age39.7
Estimated audience size1,591,979

Audience persona

The typical Bath salts fan in United States is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath bomb.

Top regions in United States

Top regions ranked by reach for Bath salts in United States
RegionReachAffinity
California193,6481.11×
Texas153,5311.12×
Florida104,2990.97×
New York85,4000.96×
Georgia54,5981.11×
Pennsylvania53,9061.01×
Illinois53,1761×
North Carolina48,1641.01×
Ohio46,9900.96×
Michigan38,3970.92×
Virginia35,1630.91×
New Jersey34,9020.86×
Washington34,8091.09×
Tennessee33,8031.06×
Indiana32,5591.12×
Arizona32,1130.99×
Massachusetts29,4870.94×
Maryland26,9650.99×
Missouri26,5501.03×
Colorado25,8671.03×
Alabama23,7821.07×
Minnesota23,1531.02×
Wisconsin23,0700.96×
South Carolina22,8200.95×
Oregon22,1401.21×
Louisiana21,8931.07×
Kentucky21,7651.09×
Oklahoma19,9481.13×
Utah18,2051.28×
Nevada18,1551.18×
Connecticut16,2841.02×
Arkansas13,8311.05×
Mississippi13,5361.03×
Kansas12,7171.01×
Iowa12,4740.95×
Idaho9,0861.14×
West Virginia8,7721.18×
Nebraska7,6620.96×
New Mexico7,2240.9×
Hawaii6,1230.89×
New Hampshire5,6560.9×
Maine5,6410.99×
Montana4,4461.01×
Washington, District of Columbia4,1200.86×
Rhode Island4,0360.8×
Delaware3,4240.78×
North Dakota3,2200.98×
Alaska3,1210.92×
South Dakota3,0130.82×
Vermont2,4470.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bath salts audience
BrandAffinityCategory
Bath bomb22.57×Home & Garden
Bubble bath40.27×Beauty & Wellness
Shelter Dogs6.63×Pets & Animals
LUSH Cosmetics34.69×Beauty & Wellness
Maquillaje Profesional10.29×Beauty & Wellness
Herbal15.15×Food & Beverages
Food and drink1.7×Food & Beverages
Natural skin care4.55×Beauty & Wellness
Online shopping1.75×Shopping
Ski mountaineering7.5×Sports
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Fitness and wellness1.57×Sports
Cute Dogs13.24×Internet & Social Media
Beverages1.74×Food & Beverages
Food1.52×Food & Beverages
Movies1.51×Movies & TV
Skin2.32×Beauty & Wellness
Euphoria1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bath salts audience
TraitClusterScore
Price SensitivityPREMIUM2.32
Pet OwnershipJOY2.22
Luxury OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.66
MindfulnessBALANCE1.59
IndulgenceJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Bath salts
CountryShare
United States19.2%
Japan12.4%
United Kingdom5.8%

See Bath salts audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bath salts have in United States?

Bath salts has an estimated audience of 1,591,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Bath salts fans?

66.9% of Bath salts fans are female, 33.1% are male, with an average age of 39.7 years.

Which brands do Bath salts fans like most?

Bath salts fans show strongest brand affinity for Bath bomb (22.57×), Bubble bath (40.27×), and Shelter Dogs (6.63×) over the country average.

Where do Bath salts fans live in United States?

Bath salts fans in United States are most concentrated in California (reach 193,648), Texas (reach 153,531), and Florida (reach 104,299). These three regions account for the largest share of the active audience.

What other brands do Bath salts fans also like?

Beyond Bath salts itself, the audience over-indexes on Bubble bath (40.27×), Shelter Dogs (6.63×), LUSH Cosmetics (34.69×), and Maquillaje Profesional (10.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bath salts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.