Herbal Audience in United States

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Herbal has an estimated audience of 2,811,113 people in United States. 62.8% are female, 37.2% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Governor of Michigan, Voter registration, Goop, Hibachi.

The average Herbal fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Governor of Michigan, Voter registration, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Herbal audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Herbal fans

Demographic split for Herbal audience in United States
MetricValue
Female62.8%
Male37.2%
Average age47.6
Estimated audience size2,811,113

Audience persona

The typical Herbal fan in United States is more female, around 47.6 years old, with strong Mindfulness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Herbal in United States
RegionReachAffinity
California338,7201.1×
Texas253,5571.05×
Florida182,0410.96×
New York172,8841.1×
Illinois109,1821.17×
Georgia102,3241.18×
Ohio95,9451.11×
Pennsylvania95,8061.01×
North Carolina89,2491.06×
Michigan77,5551.06×
Virginia69,8321.02×
New Jersey68,1310.95×
Washington66,5911.18×
Tennessee59,8241.06×
Arizona57,8371.01×
Massachusetts55,6261×
Indiana54,4841.06×
Colorado53,4801.21×
Missouri50,3051.11×
Maryland48,6131.01×
Oregon42,4741.32×
Minnesota41,4001.03×
South Carolina41,3750.98×
Louisiana40,5431.12×
Alabama39,8831.02×
Wisconsin38,9330.92×
Kentucky34,4310.98×
Connecticut30,9661.1×
Oklahoma30,3230.97×
Arkansas28,6721.24×
Mississippi25,7971.11×
Nevada23,7600.87×
Utah23,1010.92×
Iowa20,8980.9×
Kansas20,6310.93×
New Mexico13,4150.95×
Idaho13,2330.94×
Nebraska12,5480.89×
West Virginia12,4660.95×
Hawaii11,7520.97×
New Hampshire9,8190.89×
Maine9,5970.95×
Rhode Island8,3140.93×
Washington, District of Columbia8,2210.97×
Delaware7,0100.9×
Montana6,5120.84×
Alaska5,1840.86×
North Dakota5,0070.87×
South Dakota4,9060.76×
Vermont4,2800.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herbal audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Governor of Michigan14.03×Politics & Society
Voter registration8.52×Politics & Society
Goop9.15×Internet & Social Media
Hibachi12.91×Food & Beverages
Electrolyte7.37×Health
Grinch5.71×Movies & TV
Historic site5.99×Arts & Culture
Natural rubber2.7×Cars & Mobility
Google Home8.44×Technology & Electronics
Cherish (group)13.85×Music & Radio
headspace11.81×Health
Fairy godmother9.24×Literature
Wok8.1×Food & Beverages
Grace Slick10.75×Music & Radio
Elsword20×Games
El Paso County, Colorado14.81×Travel & Leisure
Vocal harmony5.15×Music & Radio
Israel2.4×Travel & Leisure
Combat sport1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herbal audience
TraitClusterScore
MindfulnessBALANCE2.74
Risk AppetiteTHRILL2.41
Luxury OrientationPREMIUM2.05
Price SensitivityPREMIUM1.93
LGBTQ+ IdentityOPEN1.79
Pet OwnershipJOY1.76

Worldwide distribution

Worldwide audience distribution share by country for Herbal
CountryShare
India25.7%
United States20.2%
Indonesia11.5%

See Herbal audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Herbal have in United States?

Herbal has an estimated audience of 2,811,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Herbal fans?

62.8% of Herbal fans are female, 37.2% are male, with an average age of 47.6 years.

Which brands do Herbal fans like most?

Herbal fans show strongest brand affinity for Regional styles of Mexican music (20×), Governor of Michigan (14.03×), and Voter registration (8.52×) over the country average.

Where do Herbal fans live in United States?

Herbal fans in United States are most concentrated in California (reach 338,720), Texas (reach 253,557), and Florida (reach 182,041). These three regions account for the largest share of the active audience.

What other brands do Herbal fans also like?

Beyond Herbal itself, the audience over-indexes on Governor of Michigan (14.03×), Voter registration (8.52×), Goop (9.15×), and Hibachi (12.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.