Rascasse Audience Intelligence

Herbal Audience in United States

A data profile of the people who buy, follow and care about Herbal in United States — modelled from more than twelve digital signal sources. Herbal has an estimated audience of 2,811,113 people in United States.

#5291among Topic in United States#672in Food & Beverages

The average Herbal fan in United States is 47.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural Home remedies, Herbalism, Vaccine-preventable diseases, with strongest over-indexing on Natural Home remedies (99.11× the country average).

Demographically, the Herbal audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbal fan in United States is more female, around 47.6 years old, with strong Mindfulness tendencies and a notable affinity for Natural Home remedies.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbal profile in United States.

Audience size
2.8M
in United States
Gender
62.8%♀
37.2% male
Age
47.6
average years
Country rank
#10852
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbal fans

62.8% are female, 37.2% are male, average age 47.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Herbal audience in United States
MetricValue
Female62.8%
Male37.2%
Average age47.6
Estimated audience size2,811,113
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Herbal audience in United States
Age bracketShare%
16-197%
20-2911%
30-3915%
40-4924%
50+43%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Herbal audience comes from United States.

Worldwide audience distribution share by country for Herbal
CountryShare
India25.7%
United States20.2%
Indonesia11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbal fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.37×
02Illinois~100K1.30×
03Oregon~40K1.17×
04Washington~60K1.14×
05Georgia~100K1.13×
06Mississippi~30K1.13×
07Louisiana~40K1.12×
08Colorado~50K1.10×
09Connecticut~30K1.08×
10Ohio~90K1.06×
11Missouri~50K1.05×
12New York~200K1.04×
13California~300K1.03×
14Tennessee~60K1.03×
15Indiana~50K1.03×
16North Carolina~90K1.02×
17Arizona~60K1.02×
18Alabama~40K1.02×
19Texas~200K1.01×
20Oklahoma~30K1.01×
21New Mexico~10K1.01×
22Pennsylvania~90K1.00×
23Michigan~70K1.00×
24Maryland~50K1.00×
25West Virginia~10K1.00×
26Hawaii~10K0.99×
27Virginia~70K0.98×
28Idaho~10K0.98×
29Maine~10K0.98×
30Minnesota~40K0.97×
31Kentucky~30K0.97×
32Alaska~6K0.97×
33New Jersey~70K0.96×
34South Carolina~40K0.96×
35Vermont~5K0.96×
36Montana~7K0.95×
37Massachusetts~50K0.94×
38Kansas~20K0.94×
39Nebraska~10K0.94×
40Rhode Island~8K0.94×
41Delaware~7K0.93×
42North Dakota~5K0.93×
43Wisconsin~40K0.92×
44Iowa~20K0.92×
45New Hampshire~10K0.92×
46Washington, District of Columbia~8K0.91×
47South Dakota~6K0.91×
48Florida~200K0.90×
49Utah~20K0.89×
50Nevada~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Herbal, United States
0.86×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbal audience
#·InterestCategoryAffinity×
01Natural Home remediesHealth99.11×
02Vaccine-preventable diseasesHealth26.29×
03Massimo DuttiShopping20.00×
04Bath saltsHome & Garden15.15×
05Massive open online courseBusiness & Career13.65×
06HerbalismHealth7.59×
07Michael B. JordanMovies & TV4.80×
08HairbrushBeauty & Wellness4.74×
09Essential oilHome & Garden4.73×
10BohemianismFashion & Accessoires4.64×
11Hair dryerBeauty & Wellness4.35×
12Non-alcoholic beverageFood & Beverages4.21×
13VeganismFood & Beverages2.39×
14Beauty salonsBeauty & Wellness2.08×
15PinterestInternet & Social Media1.91×
16ReligionBusiness & Career1.83×
17RecipesFood & Beverages1.80×
18MedicineBusiness & Career1.77×
19XInternet & Social Media1.56×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.24×
IndulgenceJOY2.17×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Quality AwarenessPREMIUM0.89×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbal have in United States?

Herbal has an estimated audience of 2,811,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Herbal fans?

62.8% of Herbal fans are female, 37.2% are male, with an average age of 47.6 years.

03

Which brands do Herbal fans like most?

Herbal fans show strongest brand affinity for Natural Home remedies (99.11×), Herbalism (7.59×), and Vaccine-preventable diseases (26.29×) over the country average.

04

Where do Herbal fans live in United States?

Herbal fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Herbal fans also like?

Beyond Herbal itself, the audience over-indexes on Herbalism (7.59×), Vaccine-preventable diseases (26.29×), Massive open online course (13.65×), and Essential oil (4.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Herbal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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