Herbal Audience in Germany
Herbal has an estimated audience of 474,428 people in Germany. 61.8% are female, 38.2% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Socialist Federal Republic of Yugoslavia, Goes, Artistic inspiration, Mothercare, Life of Pi.
The average Herbal fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Socialist Federal Republic of Yugoslavia, Goes, Artistic inspiration, with strongest over-indexing on Socialist Federal Republic of Yugoslavia (9.1× the country average). Demographically, the Herbal audience skews more female with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Herbal fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 47.4 |
| Estimated audience size | 474,428 |
Audience persona
The typical Herbal fan in Germany is more female, around 47.4 years old, with strong DIY Mentality tendencies and a notable affinity for Socialist Federal Republic of Yugoslavia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,603 | 1.09× |
| Bayern | 76,195 | 1× |
| Baden-Württemberg | 66,582 | 1.03× |
| Niedersachsen | 51,797 | 1.12× |
| Hessen | 50,246 | 1.39× |
| Berlin | 27,686 | 1.31× |
| Rheinland-Pfalz | 22,448 | 0.94× |
| Sachsen | 19,431 | 0.84× |
| Schleswig-Holstein | 15,955 | 0.94× |
| Hamburg | 12,983 | 1.21× |
| Brandenburg | 11,471 | 0.78× |
| Thüringen | 10,815 | 0.89× |
| Sachsen-Anhalt | 9,644 | 0.78× |
| Mecklenburg-Vorpommern | 6,996 | 0.77× |
| Bremen | 4,664 | 1.15× |
| Saarland | 4,377 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Socialist Federal Republic of Yugoslavia | 9.1× | Politics & Society |
| Goes | 2× | Travel & Leisure |
| Artistic inspiration | 1.73× | Arts & Culture |
| Mothercare | 2.48× | Kids & Family |
| Life of Pi | 8.15× | Movies & TV |
| Progressive rock | 1.78× | Music & Radio |
| Collectable | 1.77× | Kids & Family |
| Equinix | 10.73× | Business & Career |
| South Asian cuisine | 7.21× | Food & Beverages |
| Sixx | 2.86× | Movies & TV |
| Škoda Kodiaq | 1.85× | Cars & Mobility |
| Urban horticulture | 1.56× | Home & Garden |
| Kodi (software) | 2.44× | Technology & Electronics |
| Isabel Pantoja | 20× | Music & Radio |
| Icon (magazine) | 1.78× | Arts & Culture |
| L'Île-Rousse | 8.03× | Travel & Leisure |
| Home Delivery | 1.81× | Food & Beverages |
| Regional styles of Mexican music | 4.58× | Music & Radio |
| Iyengar | 20× | Literature |
| The Knot (Website) | 5.45× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.08 |
| Convenience Orientation | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.96 |
| Tradition | CONSERVATISM | 1.93 |
| Healthy Lifestyle | BALANCE | 1.92 |
| Family Orientation | CONSERVATISM | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 25.7% |
| United States | 20.2% |
| Indonesia | 11.5% |
See Herbal audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Herbal have in Germany?
Herbal has an estimated audience of 474,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herbal fans?
61.8% of Herbal fans are female, 38.2% are male, with an average age of 47.4 years.
Which brands do Herbal fans like most?
Herbal fans show strongest brand affinity for Socialist Federal Republic of Yugoslavia (9.1×), Goes (2×), and Artistic inspiration (1.73×) over the country average.
Where do Herbal fans live in Germany?
Herbal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,603), Bayern (reach 76,195), and Baden-Württemberg (reach 66,582). These three regions account for the largest share of the active audience.
What other brands do Herbal fans also like?
Beyond Herbal itself, the audience over-indexes on Goes (2×), Artistic inspiration (1.73×), Mothercare (2.48×), and Life of Pi (8.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.