Rascasse Audience Intelligence

Herbal Audience in Germany

A data profile of the people who buy, follow and care about Herbal in Germany — modelled from more than twelve digital signal sources. Herbal has an estimated audience of 474,428 people in Germany.

#4805among Topic in Germany#596in Food & Beverages

The average Herbal fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Herbalism, Toyota Land Cruiser, Greenhouse, with strongest over-indexing on Herbalism (24.19× the country average).

Demographically, the Herbal audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Herbal fan in Germany is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Herbalism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbal profile in Germany.

Audience size
474K
in Germany
Gender
61.8%♀
38.2% male
Age
47.4
average years
Country rank
#12269
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbal fans

61.8% are female, 38.2% are male, average age 47.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Herbal audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age47.4
Estimated audience size474,428
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Herbal audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3917%
40-4927%
50+39%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Herbal audience comes from Germany.

Worldwide audience distribution share by country for Herbal
CountryShare
India25.7%
United States20.2%
Indonesia11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Herbal fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.30×
02Berlin~30K1.19×
03Hamburg~10K1.15×
04Bremen~5K1.13×
05Nordrhein-Westfalen~100K1.11×
06Niedersachsen~50K1.10×
07Baden-Württemberg~60K0.99×
08Rheinland-Pfalz~20K0.97×
09Bayern~70K0.96×
10Schleswig-Holstein~20K0.94×
11Thüringen~10K0.93×
12Sachsen~20K0.89×
13Mecklenburg-Vorpommern~8K0.89×
14Saarland~5K0.87×
15Brandenburg~10K0.86×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Herbal, Germany
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbal audience
#·InterestCategoryAffinity×
01HerbalismHealth24.19×
02Toyota Land CruiserCars & Mobility20.00×
03Toyota HiluxCars & Mobility20.00×
04TVBMovies & TV19.37×
05Fiat 500XCars & Mobility17.07×
06Suzuki JimnyCars & Mobility16.30×
07Toyota RAV4Cars & Mobility14.71×
08GreenhouseHome & Garden14.56×
09BMW X6Cars & Mobility10.90×
10Tesla Model XCars & Mobility10.64×
11Window blindHome & Garden9.35×
12Lawn mowerHome & Garden7.45×
13Dacia DusterCars & Mobility6.24×
14Garden centreHome & Garden5.37×
15Böhse OnkelzMusic & Radio5.37×
16Alternative medicineBusiness & Career5.20×
17Face powderBeauty & Wellness5.14×
18Chocolate brownieFood & Beverages4.65×
19Do it yourself (DIY)Home & Garden2.61×
20MedicineBusiness & Career2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.50×
MindfulnessBALANCE2.28×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Price SensitivityPREMIUM0.79×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbal have in Germany?

Herbal has an estimated audience of 474,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Herbal fans?

61.8% of Herbal fans are female, 38.2% are male, with an average age of 47.4 years.

03

Which brands do Herbal fans like most?

Herbal fans show strongest brand affinity for Herbalism (24.19×), Toyota Land Cruiser (20×), and Greenhouse (14.56×) over the country average.

04

Where do Herbal fans live in Germany?

Herbal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Herbal fans also like?

Beyond Herbal itself, the audience over-indexes on Toyota Land Cruiser (20×), Greenhouse (14.56×), Toyota Hilux (20×), and Suzuki Jimny (16.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Herbal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Herbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →