BMW X6 Audience in Germany
BMW X6 has an estimated audience of 803,845 people in Germany. 18.1% are female, 81.9% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda HR-V, Honda CR-V, Suzuki Jimny, BMW X5, BMW X7.
The average BMW X6 fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda HR-V, Honda CR-V, Suzuki Jimny, with strongest over-indexing on Honda HR-V (74.48× the country average). Demographically, the BMW X6 audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X6 fans
| Metric | Value |
|---|---|
| Female | 18.1% |
| Male | 81.9% |
| Average age | 32.5 |
| Estimated audience size | 803,845 |
Audience persona
The typical BMW X6 fan in Germany is more male, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Honda HR-V.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,927 | 1.28× |
| Bayern | 154,749 | 1.2× |
| Baden-Württemberg | 129,149 | 1.18× |
| Hessen | 87,498 | 1.43× |
| Niedersachsen | 84,219 | 1.08× |
| Rheinland-Pfalz | 42,565 | 1.06× |
| Berlin | 35,011 | 0.97× |
| Sachsen | 29,360 | 0.74× |
| Hamburg | 24,262 | 1.34× |
| Schleswig-Holstein | 23,916 | 0.83× |
| Brandenburg | 17,922 | 0.72× |
| Sachsen-Anhalt | 15,050 | 0.72× |
| Thüringen | 14,557 | 0.71× |
| Mecklenburg-Vorpommern | 11,213 | 0.73× |
| Saarland | 9,339 | 0.95× |
| Bremen | 7,356 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda HR-V | 74.48× | Cars & Mobility |
| Honda CR-V | 41.24× | Cars & Mobility |
| Suzuki Jimny | 42.46× | Cars & Mobility |
| BMW X5 | 28.71× | Cars & Mobility |
| BMW X7 | 40.11× | Cars & Mobility |
| Toyota Land Cruiser | 25.79× | Cars & Mobility |
| Opel Mokka | 23.69× | Cars & Mobility |
| Daihatsu Terios | 93.46× | Cars & Mobility |
| Lada Niva | 47.69× | Cars & Mobility |
| Ford EcoSport | 36.49× | Cars & Mobility |
| Chevrolet Suburban | 78.56× | Cars & Mobility |
| Škoda Yeti | 44.5× | Cars & Mobility |
| BMW 6 Series | 32.82× | Cars & Mobility |
| BMW X1 | 17.67× | Cars & Mobility |
| BMW X3 | 20.19× | Cars & Mobility |
| Auto maintenance | 8.46× | Cars & Mobility |
| BMW 7 Series | 24.39× | Cars & Mobility |
| Chevrolet Equinox | 88.06× | Cars & Mobility |
| Chevrolet Tahoe | 52.5× | Cars & Mobility |
| Mercedes-Benz GL-Class | 42.31× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Brazil | 8.1% |
| Germany | 5.8% |
See BMW X6 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW X6 have in Germany?
BMW X6 has an estimated audience of 803,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X6 fans?
18.1% of BMW X6 fans are female, 81.9% are male, with an average age of 32.5 years.
Which brands do BMW X6 fans like most?
BMW X6 fans show strongest brand affinity for Honda HR-V (74.48×), Honda CR-V (41.24×), and Suzuki Jimny (42.46×) over the country average.
Where do BMW X6 fans live in Germany?
BMW X6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,927), Bayern (reach 154,749), and Baden-Württemberg (reach 129,149). These three regions account for the largest share of the active audience.
What other brands do BMW X6 fans also like?
Beyond BMW X6 itself, the audience over-indexes on Honda CR-V (41.24×), Suzuki Jimny (42.46×), BMW X5 (28.71×), and BMW X7 (40.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.