BMW X7 Audience in Germany
A data profile of the people who buy, follow and care about BMW X7 in Germany — modelled from more than twelve digital signal sources. BMW X7 has an estimated audience of 545,869 people in Germany.
The average BMW X7 fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include BMW X6, BMW X5, Subcompact car, with strongest over-indexing on BMW X6 (40.11× the country average).
Demographically, the BMW X7 audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BMW X7 fan in Germany is more male, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for BMW X6.
At a glance
The key figures that characterise the BMW X7 profile in Germany.
Search interest · 12-month trend
Demographics of BMW X7 fans
24.8% are female, 75.2% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 36.7 |
| Estimated audience size | 545,869 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide BMW X7 audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 7.7% |
| India | 7.6% |
Geography
Where the BMW X7 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.33× | |
| 02 | Hessen | ~60K | 1.33× | |
| 03 | Hamburg | ~20K | 1.26× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.19× | |
| 05 | Baden-Württemberg | ~80K | 1.11× | |
| 06 | Niedersachsen | ~60K | 1.02× | |
| 07 | Rheinland-Pfalz | ~30K | 0.98× | |
| 08 | Berlin | ~20K | 0.98× | |
| 09 | Bremen | ~5K | 0.95× | |
| 10 | Sachsen | ~20K | 0.89× | |
| 11 | Saarland | ~6K | 0.88× | |
| 12 | Schleswig-Holstein | ~20K | 0.85× | |
| 13 | Brandenburg | ~10K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.84× | |
| 15 | Thüringen | ~10K | 0.83× | |
| 16 | Sachsen-Anhalt | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BMW X7 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW X6 | Cars & Mobility | 40.11× | ||
| 02 | BMW X5 | Cars & Mobility | 28.59× | ||
| 03 | BMW 4 Series | Cars & Mobility | 14.82× | ||
| 04 | BMW 7 Series | Cars & Mobility | 12.95× | ||
| 05 | BMW X3 | Cars & Mobility | 10.76× | ||
| 06 | Subcompact car | Cars & Mobility | 10.63× | ||
| 07 | Mercedes-Benz GLA-Class | Cars & Mobility | 8.88× | ||
| 08 | BMW X1 | Cars & Mobility | 8.76× | ||
| 09 | Audi RS 6 | Cars & Mobility | 8.62× | ||
| 10 | Opel Mokka | Cars & Mobility | 7.97× | ||
| 11 | Car wash | Cars & Mobility | 6.01× | ||
| 12 | Vintage car | Cars & Mobility | 5.63× | ||
| 13 | Carcare | Cars & Mobility | 5.41× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 5.17× | ||
| 15 | Compact car | Cars & Mobility | 5.14× | ||
| 16 | Hatchback | Cars & Mobility | 4.81× | ||
| 17 | Michael Schumacher | Sports | 4.05× | ||
| 18 | Solar energy | Home & Garden | 3.10× | ||
| 19 | Used car | Cars & Mobility | 3.06× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.65× |
Personality of the BMW X7 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Risk Appetite | THRILL | 1.75× | |
| Luxury Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.75× | |
| Sustainability | BALANCE | 0.85× |
Frequently asked questions
How many fans does BMW X7 have in Germany?
BMW X7 has an estimated audience of 545,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X7 fans?
24.8% of BMW X7 fans are female, 75.2% are male, with an average age of 36.7 years.
Which brands do BMW X7 fans like most?
BMW X7 fans show strongest brand affinity for BMW X6 (40.11×), BMW X5 (28.59×), and Subcompact car (10.63×) over the country average.
Where do BMW X7 fans live in Germany?
BMW X7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do BMW X7 fans also like?
Beyond BMW X7 itself, the audience over-indexes on BMW X5 (28.59×), Subcompact car (10.63×), Carcare (5.41×), and Hatchback (4.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See BMW X7 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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