Rascasse Audience Intelligence

Audi RS 6 Audience in Germany

Name: Audi RS 6 — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Audi RS 6 in Germany — modelled from more than twelve digital signal sources. Audi RS 6 has an estimated audience of 908,099 people in Germany.

#92among Car type in Germany #70among Car Model in Germany #341in Cars & Mobility

The average Audi RS 6 fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW M4, BMW M3, AutoScout24, with strongest over-indexing on BMW M4 (29.64× the country average).

Demographically, the Audi RS 6 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi RS 6 fan in Germany is more male, around 30.6 years old, with strong Need for Security tendencies and a notable affinity for BMW M4.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi RS 6 profile in Germany.

Audience size

908K

in Germany

Gender

20.8%♀

79.2% male

Age

30.6

average years

Country rank

#7082

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Audi RS 6 fans

20.8% are female, 79.2% are male, average age 30.6.

Fig. 02

Gender split

20.8%

Female

79.2%

Male

Demographic split for Audi RS 6 audience in Germany
Metric	Value
Female	20.8%
Male	79.2%
Average age	30.6
Estimated audience size	908,099

Fig. 03

Age distribution

Age distribution of the Audi RS 6 audience in Germany
Age bracket	Share	%
16-19		42%
20-29		24%
30-39		15%
40-49		12%
50+		6%

Fig. 04

Worldwide distribution

12.3%

of the worldwide Audi RS 6 audience comes from Germany.

Worldwide audience distribution share by country for Audi RS 6
Country	Share
Germany	12.3%
United States	9.1%
Italy	7.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi RS 6 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi RS 6 fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~50K	1.16×
02	Nordrhein-Westfalen	~200K	1.15×
03	Baden-Württemberg	~100K	1.08×
04	Hessen	~80K	1.08×
05	Thüringen	~30K	1.07×
06	Hamburg	~20K	1.07×
07	Bayern	~200K	1.06×
08	Niedersachsen	~90K	1.04×
09	Rheinland-Pfalz	~50K	1.03×
10	Sachsen-Anhalt	~20K	0.97×
11	Mecklenburg-Vorpommern	~20K	0.96×
12	Brandenburg	~30K	0.94×
13	Saarland	~10K	0.91×
14	Schleswig-Holstein	~30K	0.87×
15	Berlin	~30K	0.83×
16	Bremen	~6K	0.79×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi RS 6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi RS 6 audience
#	Interest	Category	×
01	Audi RS 4	Cars & Mobility	35.72×
02	Nissan Skyline GT-R	Cars & Mobility	34.82×
03	Chevrolet Corvette (C7)	Cars & Mobility	33.60×
04	Audi S6	Cars & Mobility	30.48×
05	BMW M4	Cars & Mobility	29.64×
06	BMW M3	Cars & Mobility	25.25×
07	BMW 3 Series (E30)	Cars & Mobility	21.48×
08	BMW 3 Series (E46)	Cars & Mobility	21.44×
09	BMW M5	Cars & Mobility	19.10×
10	Audi TT	Cars & Mobility	18.53×
11	BMW 3 Series (E36)	Cars & Mobility	18.34×
12	Audi A8	Cars & Mobility	15.75×
13	Audi Q3	Cars & Mobility	14.36×
14	Audi Q7	Cars & Mobility	14.28×
15	Audi A1	Cars & Mobility	13.76×
16	Audi A5	Cars & Mobility	12.64×
17	Chip tuning	Cars & Mobility	11.52×
18	Petrol engine	Cars & Mobility	6.53×
19	AutoScout24	Cars & Mobility	5.66×
20	Škoda Auto	Cars & Mobility	5.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi RS 6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Audi RS 6 audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.77×
Risk Appetite	THRILL	1.73×
Patriotism	CONSERVATISM	1.55×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Audi RS 6 audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.85×
Tradition	CONSERVATISM	0.87×
Design Affinity	PREMIUM	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Audi RS 6 have in Germany?

Audi RS 6 has an estimated audience of 908,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Audi RS 6 fans?

20.8% of Audi RS 6 fans are female, 79.2% are male, with an average age of 30.6 years.

Which brands do Audi RS 6 fans like most?

Audi RS 6 fans show strongest brand affinity for BMW M4 (29.64×), BMW M3 (25.25×), and AutoScout24 (5.66×) over the country average.

Where do Audi RS 6 fans live in Germany?

Audi RS 6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Audi RS 6 fans also like?

Beyond Audi RS 6 itself, the audience over-indexes on BMW M3 (25.25×), AutoScout24 (5.66×), Audi Q3 (14.36×), and Petrol engine (6.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Audi RS 6 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi RS 6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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