Audi RS 6 Audience in Germany
Audi RS 6 has an estimated audience of 933,084 people in Germany. 20.8% are female, 79.2% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW M4, BMW M3, AutoScout24, Audi Q3, Petrol engine.
The average Audi RS 6 fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW M4, BMW M3, AutoScout24, with strongest over-indexing on BMW M4 (29.64× the country average). Demographically, the Audi RS 6 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi RS 6 fans
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 30.6 |
| Estimated audience size | 933,084 |
Audience persona
The typical Audi RS 6 fan in Germany is more male, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for BMW M4.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,633 | 1.19× |
| Bayern | 162,415 | 1.08× |
| Baden-Württemberg | 141,009 | 1.11× |
| Niedersachsen | 96,354 | 1.06× |
| Hessen | 78,774 | 1.11× |
| Sachsen | 53,049 | 1.16× |
| Rheinland-Pfalz | 47,832 | 1.02× |
| Berlin | 36,274 | 0.87× |
| Schleswig-Holstein | 29,167 | 0.87× |
| Brandenburg | 26,402 | 0.91× |
| Thüringen | 24,818 | 1.04× |
| Hamburg | 23,485 | 1.11× |
| Sachsen-Anhalt | 22,315 | 0.92× |
| Mecklenburg-Vorpommern | 15,968 | 0.9× |
| Saarland | 9,970 | 0.87× |
| Bremen | 6,131 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW M4 | 29.64× | Cars & Mobility |
| BMW M3 | 25.25× | Cars & Mobility |
| AutoScout24 | 5.66× | Cars & Mobility |
| Audi Q3 | 14.36× | Cars & Mobility |
| Petrol engine | 6.53× | Cars & Mobility |
| BMW M5 | 19.1× | Cars & Mobility |
| Audi RS 4 | 35.72× | Cars & Mobility |
| Škoda Auto | 5.26× | Cars & Mobility |
| BMW 3 Series (E46) | 21.44× | Cars & Mobility |
| Nissan Skyline GT-R | 34.82× | Cars & Mobility |
| Chevrolet Corvette (C7) | 33.6× | Cars & Mobility |
| Audi TT | 18.53× | Cars & Mobility |
| BMW 3 Series (E30) | 21.48× | Cars & Mobility |
| Audi A5 | 12.64× | Cars & Mobility |
| Audi A1 | 13.76× | Cars & Mobility |
| Audi Q7 | 14.28× | Cars & Mobility |
| Chip tuning | 11.52× | Cars & Mobility |
| Audi A8 | 15.75× | Cars & Mobility |
| Audi S6 | 30.48× | Cars & Mobility |
| BMW 3 Series (E36) | 18.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.52 |
| Luxury Orientation | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
| DIY Mentality | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.5% |
| United States | 9.2% |
| Brazil | 7.9% |
See Audi RS 6 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi RS 6 have in Germany?
Audi RS 6 has an estimated audience of 933,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi RS 6 fans?
20.8% of Audi RS 6 fans are female, 79.2% are male, with an average age of 30.6 years.
Which brands do Audi RS 6 fans like most?
Audi RS 6 fans show strongest brand affinity for BMW M4 (29.64×), BMW M3 (25.25×), and AutoScout24 (5.66×) over the country average.
Where do Audi RS 6 fans live in Germany?
Audi RS 6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,633), Bayern (reach 162,415), and Baden-Württemberg (reach 141,009). These three regions account for the largest share of the active audience.
What other brands do Audi RS 6 fans also like?
Beyond Audi RS 6 itself, the audience over-indexes on BMW M3 (25.25×), AutoScout24 (5.66×), Audi Q3 (14.36×), and Petrol engine (6.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi RS 6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.