BMW 3 Series (E46) Audience in Germany
BMW 3 Series (E46) has an estimated audience of 390,552 people in Germany. 18.4% are female, 81.6% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volvo V70, Car wash, BMW M6, Essen Motor Show, Audi RS 6.
The average BMW 3 Series (E46) fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volvo V70, Car wash, BMW M6, with strongest over-indexing on Volvo V70 (100.38× the country average). Demographically, the BMW 3 Series (E46) audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW 3 Series (E46) fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 29.8 |
| Estimated audience size | 390,552 |
Audience persona
The typical BMW 3 Series (E46) fan in Germany is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Volvo V70.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,584 | 1.13× |
| Bayern | 119,886 | 1.38× |
| Baden-Württemberg | 93,456 | 1.26× |
| Niedersachsen | 54,660 | 1.04× |
| Hessen | 52,962 | 1.28× |
| Rheinland-Pfalz | 30,963 | 1.14× |
| Sachsen | 27,088 | 1.02× |
| Berlin | 22,166 | 0.91× |
| Schleswig-Holstein | 15,706 | 0.81× |
| Brandenburg | 13,289 | 0.79× |
| Hamburg | 12,708 | 1.04× |
| Thüringen | 12,425 | 0.9× |
| Sachsen-Anhalt | 11,151 | 0.79× |
| Mecklenburg-Vorpommern | 7,933 | 0.77× |
| Saarland | 7,033 | 1.06× |
| Bremen | 4,057 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volvo V70 | 100.38× | Cars & Mobility |
| Car wash | 11.6× | Cars & Mobility |
| BMW M6 | 48.25× | Cars & Mobility |
| Essen Motor Show | 44.44× | Cars & Mobility |
| Audi RS 6 | 16.06× | Cars & Mobility |
| Cadillac Escalade | 24.34× | Cars & Mobility |
| BMW M1 | 23.49× | Cars & Mobility |
| BMW 5 Series | 14.31× | Cars & Mobility |
| Lamborghini Huracán | 20× | Cars & Mobility |
| BMW M4 | 12.16× | Cars & Mobility |
| Lamborghini Miura | 35.58× | Cars & Mobility |
| Peugeot 205 | 20× | Cars & Mobility |
| Sedan (automobile) | 6.11× | Cars & Mobility |
| Lamborghini | 5.32× | Cars & Mobility |
| Porsche | 4× | Cars & Mobility |
| Automobile repair shop | 5.3× | Cars & Mobility |
| Ferrari | 5.27× | Cars & Mobility |
| Hatchback | 4.59× | Cars & Mobility |
| BMW M3 | 9.95× | Cars & Mobility |
| Compact car | 5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| DIY Mentality | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.43 |
| Family Orientation | CONSERVATISM | 1.41 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| India | 9.0% |
| Germany | 8.3% |
See BMW 3 Series (E46) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW 3 Series (E46) have in Germany?
BMW 3 Series (E46) has an estimated audience of 390,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW 3 Series (E46) fans?
18.4% of BMW 3 Series (E46) fans are female, 81.6% are male, with an average age of 29.8 years.
Which brands do BMW 3 Series (E46) fans like most?
BMW 3 Series (E46) fans show strongest brand affinity for Volvo V70 (100.38×), Car wash (11.6×), and BMW M6 (48.25×) over the country average.
Where do BMW 3 Series (E46) fans live in Germany?
BMW 3 Series (E46) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,584), Bayern (reach 119,886), and Baden-Württemberg (reach 93,456). These three regions account for the largest share of the active audience.
What other brands do BMW 3 Series (E46) fans also like?
Beyond BMW 3 Series (E46) itself, the audience over-indexes on Car wash (11.6×), BMW M6 (48.25×), Essen Motor Show (44.44×), and Audi RS 6 (16.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW 3 Series (E46). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.