Rascasse Audience Intelligence

BMW 5 Series Audience in Germany

Name: BMW 5 Series — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about BMW 5 Series in Germany — modelled from more than twelve digital signal sources. BMW 5 Series has an estimated audience of 769,569 people in Germany.

#114among Car type in Germany #93among Car Model in Germany #383in Cars & Mobility

The average BMW 5 Series fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW 7 Series, Auto maintenance, Carcare, with strongest over-indexing on BMW 7 Series (21.34× the country average).

Demographically, the BMW 5 Series audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW 5 Series fan in Germany is more male, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for BMW 7 Series.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW 5 Series profile in Germany.

Audience size

770K

in Germany

Gender

18.7%♀

81.3% male

Age

33.5

average years

Country rank

#8168

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of BMW 5 Series fans

18.7% are female, 81.3% are male, average age 33.5.

Fig. 02

Gender split

18.7%

Female

81.3%

Male

Demographic split for BMW 5 Series audience in Germany
Metric	Value
Female	18.7%
Male	81.3%
Average age	33.5
Estimated audience size	769,569

Fig. 03

Age distribution

Age distribution of the BMW 5 Series audience in Germany
Age bracket	Share	%
16-19		38%
20-29		19%
30-39		16%
40-49		15%
50+		12%

Fig. 04

Worldwide distribution

6.9%

of the worldwide BMW 5 Series audience comes from Germany.

Worldwide audience distribution share by country for BMW 5 Series
Country	Share
United States	17.2%
Germany	6.9%
India	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW 5 Series audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW 5 Series fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~200K	1.35×
02	Hessen	~80K	1.29×
03	Nordrhein-Westfalen	~200K	1.26×
04	Hamburg	~20K	1.22×
05	Baden-Württemberg	~100K	1.17×
06	Niedersachsen	~80K	1.09×
07	Rheinland-Pfalz	~40K	1.03×
08	Bremen	~6K	0.96×
09	Saarland	~9K	0.93×
10	Sachsen	~30K	0.90×
11	Berlin	~30K	0.89×
12	Schleswig-Holstein	~20K	0.86×
13	Thüringen	~20K	0.84×
14	Sachsen-Anhalt	~20K	0.78×
15	Brandenburg	~20K	0.77×
16	Mecklenburg-Vorpommern	~10K	0.74×

Affinity by region — BMW 5 Series, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW 5 Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW 5 Series audience
#	Interest	Category	×
01	Peugeot 408	Cars & Mobility	22.46×
02	BMW 7 Series	Cars & Mobility	21.34×
03	Executive car	Cars & Mobility	16.35×
04	BMW M5	Cars & Mobility	14.96×
05	Station wagon	Cars & Mobility	10.96×
06	BMW X5	Cars & Mobility	10.68×
07	Suspension (vehicle)	Cars & Mobility	8.54×
08	Hot rod	Cars & Mobility	8.23×
09	Drag racing	Cars & Mobility	7.82×
10	Car wash	Cars & Mobility	7.11×
11	Carcare	Cars & Mobility	6.92×
12	Auto maintenance	Cars & Mobility	6.71×
13	Sedan (automobile)	Cars & Mobility	6.62×
14	Polishing	Home & Garden	6.50×
15	Motorcycle accessories	Cars & Mobility	5.98×
16	Driving	Cars & Mobility	5.75×
17	Auto mechanic	Cars & Mobility	5.23×
18	Hybrids	Cars & Mobility	5.13×
19	Used Cars	Cars & Mobility	4.94×
20	RVs	Cars & Mobility	4.34×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW 5 Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by BMW 5 Series audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.72×
Risk Appetite	THRILL	1.50×
Luxury Orientation	PREMIUM	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by BMW 5 Series audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.72×
Urban Lifestyle	OPEN	0.79×
Creativity	OPEN	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does BMW 5 Series have in Germany?

BMW 5 Series has an estimated audience of 769,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of BMW 5 Series fans?

18.7% of BMW 5 Series fans are female, 81.3% are male, with an average age of 33.5 years.

Which brands do BMW 5 Series fans like most?

BMW 5 Series fans show strongest brand affinity for BMW 7 Series (21.34×), Auto maintenance (6.71×), and Carcare (6.92×) over the country average.

Where do BMW 5 Series fans live in Germany?

BMW 5 Series fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do BMW 5 Series fans also like?

Beyond BMW 5 Series itself, the audience over-indexes on Auto maintenance (6.71×), Carcare (6.92×), Peugeot 408 (22.46×), and Driving (5.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

SUVs (10,724,718)
RVs (10,510,586)
Used car (9,687,214)
Electric car (9,135,585)
Electric vehicle (6,004,034)

See BMW 5 Series audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW 5 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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