BMW X5 Audience in Germany
BMW X5 has an estimated audience of 1,388,906 people in Germany. 28.1% are female, 71.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW X5 (E70), BMW X6, Lamborghini Urus, BMW X7, BMW 7 Series.
The average BMW X5 fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW X5 (E70), BMW X6, Lamborghini Urus, with strongest over-indexing on BMW X5 (E70) (44.08× the country average). Demographically, the BMW X5 audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X5 fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 36.5 |
| Estimated audience size | 1,388,906 |
Audience persona
The typical BMW X5 fan in Germany is more male, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for BMW X5 (E70).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,900 | 1.22× |
| Bayern | 280,535 | 1.26× |
| Baden-Württemberg | 214,939 | 1.13× |
| Niedersachsen | 149,514 | 1.11× |
| Hessen | 135,921 | 1.28× |
| Rheinland-Pfalz | 72,229 | 1.04× |
| Berlin | 59,688 | 0.96× |
| Sachsen | 57,030 | 0.84× |
| Schleswig-Holstein | 45,615 | 0.91× |
| Hamburg | 39,632 | 1.26× |
| Brandenburg | 35,658 | 0.83× |
| Sachsen-Anhalt | 27,063 | 0.75× |
| Thüringen | 26,435 | 0.75× |
| Mecklenburg-Vorpommern | 20,102 | 0.76× |
| Saarland | 15,747 | 0.92× |
| Bremen | 11,645 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW X5 (E70) | 44.08× | Cars & Mobility |
| BMW X6 | 25.91× | Cars & Mobility |
| Lamborghini Urus | 23.64× | Cars & Mobility |
| BMW X7 | 28.59× | Cars & Mobility |
| BMW 7 Series | 24.5× | Cars & Mobility |
| BMW iX | 22.72× | Cars & Mobility |
| BMW X1 | 13.42× | Cars & Mobility |
| Used Cars | 6.49× | Cars & Mobility |
| BMW X3 | 15.91× | Cars & Mobility |
| BMW 6 Series | 22.92× | Cars & Mobility |
| AutoScout24 | 3.49× | Cars & Mobility |
| Used car | 3.91× | Cars & Mobility |
| Performance car | 20.96× | Cars & Mobility |
| Bentley Bentayga | 28.44× | Cars & Mobility |
| BMW X4 | 17.03× | Cars & Mobility |
| Family car | 5.25× | Cars & Mobility |
| Auto mechanic | 4.21× | Cars & Mobility |
| BMW 4 Series | 16.62× | Cars & Mobility |
| Solar energy | 3.6× | Home & Garden |
| Volkswagen Tiguan | 6.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.24 |
| Travelling | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Germany | 6.5% |
| Japan | 5.5% |
See BMW X5 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW X5 have in Germany?
BMW X5 has an estimated audience of 1,388,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X5 fans?
28.1% of BMW X5 fans are female, 71.9% are male, with an average age of 36.5 years.
Which brands do BMW X5 fans like most?
BMW X5 fans show strongest brand affinity for BMW X5 (E70) (44.08×), BMW X6 (25.91×), and Lamborghini Urus (23.64×) over the country average.
Where do BMW X5 fans live in Germany?
BMW X5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 369,900), Bayern (reach 280,535), and Baden-Württemberg (reach 214,939). These three regions account for the largest share of the active audience.
What other brands do BMW X5 fans also like?
Beyond BMW X5 itself, the audience over-indexes on BMW X6 (25.91×), Lamborghini Urus (23.64×), BMW X7 (28.59×), and BMW 7 Series (24.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.