Rascasse Audience Intelligence

Executive car Audience in Germany

A data profile of the people who buy, follow and care about Executive car in Germany — modelled from more than twelve digital signal sources. Executive car has an estimated audience of 706,076 people in Germany.

#133among Car type in Germany#3844among Topic in Germany#415in Cars & Mobility

The average Executive car fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, Subcompact car, Car wash, with strongest over-indexing on Carcare (10.8× the country average).

Demographically, the Executive car audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Executive car fan in Germany is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Executive car profile in Germany.

Audience size
706K
in Germany
Gender
24.4%♀
75.6% male
Age
33.7
average years
Country rank
#8795
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Executive car fans

24.4% are female, 75.6% are male, average age 33.7.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for Executive car audience in Germany
MetricValue
Female24.4%
Male75.6%
Average age33.7
Estimated audience size706,076
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Executive car audience in Germany
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Executive car audience comes from Germany.

Worldwide audience distribution share by country for Executive car
CountryShare
United States7.6%
Germany6.3%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Executive car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Executive car fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.39×
02Saarland~10K1.25×
03Mecklenburg-Vorpommern~20K1.13×
04Thüringen~20K1.11×
05Sachsen-Anhalt~20K1.05×
06Brandenburg~20K1.01×
07Hamburg~20K0.96×
08Schleswig-Holstein~20K0.94×
09Sachsen~30K0.92×
10Rheinland-Pfalz~30K0.91×
11Berlin~30K0.85×
12Hessen~50K0.84×
13Niedersachsen~60K0.81×
14Bayern~90K0.80×
15Baden-Württemberg~80K0.78×
16Nordrhein-Westfalen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Executive car, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Executive car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Executive car audience
#·InterestCategoryAffinity×
01BMW 5 SeriesCars & Mobility16.35×
02Subcompact carCars & Mobility16.26×
03BMW M5Cars & Mobility12.29×
04Toni ColletteMovies & TV12.23×
05Audi A8Cars & Mobility12.06×
06CarcareCars & Mobility10.80×
07Auto detailingCars & Mobility9.41×
08Car washCars & Mobility8.95×
09Auto showCars & Mobility8.44×
10Audi A6Cars & Mobility8.30×
11Vintage carCars & Mobility7.78×
12Compact carCars & Mobility7.50×
13Sedan (automobile)Cars & Mobility7.11×
14HatchbackCars & Mobility6.23×
15Motorcycle helmetCars & Mobility5.90×
16Automobile repair shopCars & Mobility5.82×
17Robert RedfordMovies & TV5.08×
18Antique carCars & Mobility5.04×
19TransfermarktSports3.00×
20Google MapsInternet & Social Media2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Executive car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Executive car audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.10×
Risk AppetiteTHRILL2.01×
Early Adopter MentalityPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Executive car audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
CreativityOPEN0.70×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Executive car have in Germany?

Executive car has an estimated audience of 706,076 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Executive car fans?

24.4% of Executive car fans are female, 75.6% are male, with an average age of 33.7 years.

03

Which brands do Executive car fans like most?

Executive car fans show strongest brand affinity for Carcare (10.8×), Subcompact car (16.26×), and Car wash (8.95×) over the country average.

04

Where do Executive car fans live in Germany?

Executive car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Executive car fans also like?

Beyond Executive car itself, the audience over-indexes on Subcompact car (16.26×), Car wash (8.95×), Compact car (7.5×), and Hatchback (6.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Executive car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Executive car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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