Executive car Audience in Germany
Executive car has an estimated audience of 706,076 people in Germany. 24.4% are female, 75.6% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Car wash, Carcare, BMW 5 Series, Volkswagen New Beetle, Livemusic.
The average Executive car fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Car wash, Carcare, BMW 5 Series, with strongest over-indexing on Car wash (11.6× the country average). Demographically, the Executive car audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Executive car fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 33.7 |
| Estimated audience size | 706,076 |
Audience persona
The typical Executive car fan in Germany is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Car wash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,032 | 0.62× |
| Bayern | 81,149 | 0.71× |
| Baden-Württemberg | 58,804 | 0.61× |
| Hessen | 37,395 | 0.7× |
| Niedersachsen | 36,127 | 0.53× |
| Rheinland-Pfalz | 21,592 | 0.61× |
| Sachsen | 21,239 | 0.61× |
| Thüringen | 21,218 | 1.18× |
| Sachsen-Anhalt | 20,606 | 1.13× |
| Mecklenburg-Vorpommern | 19,771 | 1.47× |
| Brandenburg | 19,099 | 0.87× |
| Saarland | 18,017 | 2.08× |
| Bremen | 17,680 | 2.93× |
| Schleswig-Holstein | 16,885 | 0.67× |
| Berlin | 16,690 | 0.53× |
| Hamburg | 12,169 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Car wash | 11.6× | Cars & Mobility |
| Carcare | 7.35× | Cars & Mobility |
| BMW 5 Series | 17.15× | Cars & Mobility |
| Volkswagen New Beetle | 64.83× | Cars & Mobility |
| Livemusic | 4.26× | Music & Radio |
| Sedan (automobile) | 6.11× | Cars & Mobility |
| Hatchback | 4.82× | Cars & Mobility |
| Google Maps | 2.93× | Internet & Social Media |
| Audi RS 6 | 11.29× | Cars & Mobility |
| Automobile repair shop | 5.06× | Cars & Mobility |
| Audi A6 | 7.78× | Cars & Mobility |
| Compact car | 5× | Cars & Mobility |
| Audi A1 | 10.26× | Cars & Mobility |
| BMW M5 | 11.3× | Cars & Mobility |
| Porsche | 3.48× | Cars & Mobility |
| Audi A8 | 11.98× | Cars & Mobility |
| Lamborghini | 4.55× | Cars & Mobility |
| Hyundai | 4.07× | Cars & Mobility |
| Ferrari | 4.54× | Cars & Mobility |
| BMW M4 | 9.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| DIY Mentality | THRILL | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Quality Awareness | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.6% |
| Germany | 6.3% |
| Japan | 3.7% |
See Executive car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Executive car have in Germany?
Executive car has an estimated audience of 706,076 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Executive car fans?
24.4% of Executive car fans are female, 75.6% are male, with an average age of 33.7 years.
Which brands do Executive car fans like most?
Executive car fans show strongest brand affinity for Car wash (11.6×), Carcare (7.35×), and BMW 5 Series (17.15×) over the country average.
Where do Executive car fans live in Germany?
Executive car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,032), Bayern (reach 81,149), and Baden-Württemberg (reach 58,804). These three regions account for the largest share of the active audience.
What other brands do Executive car fans also like?
Beyond Executive car itself, the audience over-indexes on Carcare (7.35×), BMW 5 Series (17.15×), Volkswagen New Beetle (64.83×), and Livemusic (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Executive car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.