Rascasse Audience Intelligence

Automobile repair shop Audience in Germany

A data profile of the people who buy, follow and care about Automobile repair shop in Germany — modelled from more than twelve digital signal sources. Automobile repair shop has an estimated audience of 4,402,683 people in Germany.

#37among Touchpoint in Germany#67in Cars & Mobility

The average Automobile repair shop fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Used Cars, Auto maintenance, City car, with strongest over-indexing on Used Cars (10.29× the country average).

Demographically, the Automobile repair shop audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automobile repair shop fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobile repair shop profile in Germany.

Audience size
4.4M
in Germany
Gender
34.3%♀
65.7% male
Age
37.6
average years
Country rank
#1305
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobile repair shop fans

34.3% are female, 65.7% are male, average age 37.6.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Automobile repair shop audience in Germany
MetricValue
Female34.3%
Male65.7%
Average age37.6
Estimated audience size4,402,683
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Automobile repair shop audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Automobile repair shop audience comes from Germany.

Worldwide audience distribution share by country for Automobile repair shop
CountryShare
United States17.6%
Germany6.7%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobile repair shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automobile repair shop fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.17×
02Hamburg~100K1.15×
03Schleswig-Holstein~200K1.13×
04Bayern~800K1.12×
05Baden-Württemberg~700K1.12×
06Berlin~200K1.12×
07Brandenburg~100K1.08×
08Niedersachsen~400K1.02×
09Rheinland-Pfalz~200K0.98×
10Nordrhein-Westfalen~900K0.94×
11Mecklenburg-Vorpommern~80K0.93×
12Bremen~30K0.91×
13Sachsen-Anhalt~100K0.90×
14Sachsen~200K0.88×
15Thüringen~90K0.82×
16Saarland~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Automobile repair shop, Germany
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobile repair shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobile repair shop audience
#·InterestCategoryAffinity×
01Ford Mustang (third generation)Cars & Mobility25.42×
02Kia PicantoCars & Mobility19.07×
03Kia SorentoCars & Mobility16.01×
04Mazda3Cars & Mobility15.31×
05Dacia JoggerCars & Mobility12.80×
06Ford FiestaCars & Mobility11.82×
07Subcompact carCars & Mobility11.72×
08SubaruCars & Mobility11.41×
09Kia SportageCars & Mobility11.41×
10Mazda CX-5Cars & Mobility11.23×
11Used CarsCars & Mobility10.29×
12Auto maintenanceCars & Mobility9.67×
13City carCars & Mobility9.62×
14FuelCars & Mobility9.36×
15HyundaiCars & Mobility7.63×
16Auto mechanicCars & Mobility7.58×
17Tesla MotorsCars & Mobility7.13×
18HatchbackCars & Mobility6.36×
19Used carCars & Mobility5.49×
20TireCars & Mobility4.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobile repair shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobile repair shop audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
Family OrientationCONSERVATISM1.83×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobile repair shop audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
CreativityOPEN0.90×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobile repair shop have in Germany?

Automobile repair shop has an estimated audience of 4,402,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Automobile repair shop fans?

34.3% of Automobile repair shop fans are female, 65.7% are male, with an average age of 37.6 years.

03

Which brands do Automobile repair shop fans like most?

Automobile repair shop fans show strongest brand affinity for Used Cars (10.29×), Auto maintenance (9.67×), and City car (9.62×) over the country average.

04

Where do Automobile repair shop fans live in Germany?

Automobile repair shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Automobile repair shop fans also like?

Beyond Automobile repair shop itself, the audience over-indexes on Auto maintenance (9.67×), City car (9.62×), Auto mechanic (7.58×), and Ford Mustang (third generation) (25.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Automobile repair shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automobile repair shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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