Automobile repair shop Audience in Germany
Automobile repair shop has an estimated audience of 4,402,683 people in Germany. 34.3% are female, 65.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Used Cars, Auto maintenance, City car, Auto mechanic, Ford Mustang (third generation).
The average Automobile repair shop fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Used Cars, Auto maintenance, City car, with strongest over-indexing on Used Cars (10.29× the country average). Demographically, the Automobile repair shop audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Automobile repair shop fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 37.6 |
| Estimated audience size | 4,402,683 |
Audience persona
The typical Automobile repair shop fan in Germany is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Used Cars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 930,384 | 0.97× |
| Bayern | 822,942 | 1.16× |
| Baden-Württemberg | 674,071 | 1.12× |
| Niedersachsen | 438,681 | 1.03× |
| Hessen | 425,364 | 1.27× |
| Rheinland-Pfalz | 216,287 | 0.98× |
| Berlin | 198,087 | 1.01× |
| Sachsen | 188,200 | 0.87× |
| Schleswig-Holstein | 185,242 | 1.17× |
| Brandenburg | 146,038 | 1.07× |
| Hamburg | 120,049 | 1.21× |
| Sachsen-Anhalt | 96,594 | 0.85× |
| Thüringen | 88,032 | 0.78× |
| Mecklenburg-Vorpommern | 74,291 | 0.88× |
| Saarland | 42,347 | 0.78× |
| Bremen | 32,034 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used Cars | 10.29× | Cars & Mobility |
| Auto maintenance | 9.67× | Cars & Mobility |
| City car | 9.62× | Cars & Mobility |
| Auto mechanic | 7.58× | Cars & Mobility |
| Ford Mustang (third generation) | 25.42× | Cars & Mobility |
| Hyundai | 7.63× | Cars & Mobility |
| Used car | 5.49× | Cars & Mobility |
| Dacia Jogger | 12.8× | Cars & Mobility |
| Tesla Motors | 7.13× | Cars & Mobility |
| Hatchback | 6.36× | Cars & Mobility |
| Kia Picanto | 19.07× | Cars & Mobility |
| Kia Sorento | 16.01× | Cars & Mobility |
| Tire | 4.98× | Cars & Mobility |
| Subaru | 11.41× | Cars & Mobility |
| Fuel | 9.36× | Cars & Mobility |
| Kia Sportage | 11.41× | Cars & Mobility |
| Subcompact car | 11.72× | Cars & Mobility |
| Ford Fiesta | 11.82× | Cars & Mobility |
| Mazda3 | 15.31× | Cars & Mobility |
| Family car | 5.82× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.53 |
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.39 |
| Family Orientation | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Germany | 6.7% |
| Italy | 5.3% |
See Automobile repair shop audiences in other countries
- Automobile repair shop — United States
- Automobile repair shop — United Kingdom
- Automobile repair shop — France
- Automobile repair shop — Italy
- Automobile repair shop — Spain
- Automobile repair shop — Brazil
- Automobile repair shop — Japan
- Automobile repair shop — South Korea
- Automobile repair shop — India
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Automobile repair shop have in Germany?
Automobile repair shop has an estimated audience of 4,402,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automobile repair shop fans?
34.3% of Automobile repair shop fans are female, 65.7% are male, with an average age of 37.6 years.
Which brands do Automobile repair shop fans like most?
Automobile repair shop fans show strongest brand affinity for Used Cars (10.29×), Auto maintenance (9.67×), and City car (9.62×) over the country average.
Where do Automobile repair shop fans live in Germany?
Automobile repair shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 930,384), Bayern (reach 822,942), and Baden-Württemberg (reach 674,071). These three regions account for the largest share of the active audience.
What other brands do Automobile repair shop fans also like?
Beyond Automobile repair shop itself, the audience over-indexes on Auto maintenance (9.67×), City car (9.62×), Auto mechanic (7.58×), and Ford Mustang (third generation) (25.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automobile repair shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.