Rascasse Audience Intelligence

Mazda CX-5 Audience in Germany

A data profile of the people who buy, follow and care about Mazda CX-5 in Germany — modelled from more than twelve digital signal sources. Mazda CX-5 has an estimated audience of 1,276,141 people in Germany.

#34among Car Model in Germany#255in Cars & Mobility

The average Mazda CX-5 fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mazda CX-3, Mazda CX-9, Mazda3, with strongest over-indexing on Mazda CX-3 (32.14× the country average).

Demographically, the Mazda CX-5 audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazda CX-5 fan in Germany is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mazda CX-3.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda CX-5 profile in Germany.

Audience size
1.3M
in Germany
Gender
26.8%♀
73.2% male
Age
43.7
average years
Country rank
#5196
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda CX-5 fans

26.8% are female, 73.2% are male, average age 43.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Mazda CX-5 audience in Germany
MetricValue
Female26.8%
Male73.2%
Average age43.7
Estimated audience size1,276,141
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Mazda CX-5 audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Mazda CX-5 audience comes from Germany.

Worldwide audience distribution share by country for Mazda CX-5
CountryShare
Japan17.4%
United States17.2%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda CX-5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazda CX-5 fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.28×
02Mecklenburg-Vorpommern~30K1.23×
03Brandenburg~40K1.22×
04Thüringen~40K1.19×
05Nordrhein-Westfalen~300K1.11×
06Sachsen~60K1.09×
07Bayern~200K0.99×
08Rheinland-Pfalz~60K0.97×
09Niedersachsen~100K0.96×
10Hessen~80K0.94×
11Saarland~10K0.94×
12Baden-Württemberg~200K0.93×
13Hamburg~20K0.84×
14Schleswig-Holstein~40K0.83×
15Berlin~40K0.80×
16Bremen~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Mazda CX-5, Germany
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda CX-5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda CX-5 audience
#·InterestCategoryAffinity×
01Mazda CX-9Cars & Mobility43.99×
02Mazda DemioCars & Mobility42.21×
03Mazda BT-50Cars & Mobility41.88×
04Mazda CX-3Cars & Mobility32.14×
05Mazda6Cars & Mobility24.89×
06Mazda3Cars & Mobility20.16×
07Mazda CX-30Cars & Mobility17.32×
08Honda HR-VCars & Mobility11.84×
09CigarFood & Beverages10.58×
10Mazda MX-5Cars & Mobility9.09×
11MazdaCars & Mobility4.45×
12LandscapingHome & Garden3.94×
13WoolworthsShopping3.78×
14Compact carCars & Mobility3.51×
15Infant bodysuitKids & Family3.23×
16UniqloShopping2.76×
17Burger KingFood & Beverages2.04×
18Netto Marken-DiscountShopping1.96×
19HermèsFashion & Accessoires1.92×
20RossmannShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda CX-5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda CX-5 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.82×
Early Adopter MentalityPOWER1.66×
Family OrientationCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda CX-5 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
SpiritualityBALANCE0.83×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda CX-5 have in Germany?

Mazda CX-5 has an estimated audience of 1,276,141 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazda CX-5 fans?

26.8% of Mazda CX-5 fans are female, 73.2% are male, with an average age of 43.7 years.

03

Which brands do Mazda CX-5 fans like most?

Mazda CX-5 fans show strongest brand affinity for Mazda CX-3 (32.14×), Mazda CX-9 (43.99×), and Mazda3 (20.16×) over the country average.

04

Where do Mazda CX-5 fans live in Germany?

Mazda CX-5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda CX-5 fans also like?

Beyond Mazda CX-5 itself, the audience over-indexes on Mazda CX-9 (43.99×), Mazda3 (20.16×), Mazda6 (24.89×), and Mazda BT-50 (41.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mazda CX-5 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazda CX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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