Mazda CX-5 Audience in Germany
Mazda CX-5 has an estimated audience of 1,184,375 people in Germany. 26.8% are female, 73.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mazda CX-3, Mazda CX-9, Mazda3, Mazda6, Mazda BT-50.
The average Mazda CX-5 fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mazda CX-3, Mazda CX-9, Mazda3, with strongest over-indexing on Mazda CX-3 (32.14× the country average). Demographically, the Mazda CX-5 audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda CX-5 fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 43.7 |
| Estimated audience size | 1,184,375 |
Audience persona
The typical Mazda CX-5 fan in Germany is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mazda CX-3.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,984 | 1.17× |
| Bayern | 194,380 | 1.02× |
| Baden-Württemberg | 154,380 | 0.96× |
| Niedersachsen | 112,575 | 0.98× |
| Hessen | 89,630 | 0.99× |
| Sachsen | 62,200 | 1.07× |
| Rheinland-Pfalz | 56,478 | 0.95× |
| Brandenburg | 44,156 | 1.2× |
| Berlin | 43,735 | 0.83× |
| Sachsen-Anhalt | 38,172 | 1.24× |
| Schleswig-Holstein | 36,733 | 0.86× |
| Thüringen | 32,906 | 1.09× |
| Mecklenburg-Vorpommern | 27,066 | 1.2× |
| Hamburg | 24,172 | 0.9× |
| Saarland | 13,130 | 0.9× |
| Bremen | 6,436 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mazda CX-3 | 32.14× | Cars & Mobility |
| Mazda CX-9 | 43.99× | Cars & Mobility |
| Mazda3 | 20.16× | Cars & Mobility |
| Mazda6 | 24.89× | Cars & Mobility |
| Mazda BT-50 | 41.88× | Cars & Mobility |
| Mazda Demio | 42.21× | Cars & Mobility |
| Mazda CX-30 | 17.32× | Cars & Mobility |
| Woolworths | 3.78× | Shopping |
| Landscaping | 3.94× | Home & Garden |
| Mazda | 4.45× | Cars & Mobility |
| Netto Marken-Discount | 1.96× | Shopping |
| Cigar | 10.58× | Food & Beverages |
| Burger King | 2.04× | Food & Beverages |
| Compact car | 3.51× | Cars & Mobility |
| Galatasaray S.K. | 2.01× | Sports |
| Rossmann | 1.81× | Shopping |
| Uniqlo | 2.76× | Shopping |
| Hermès | 1.92× | Fashion & Accessoires |
| Mazda MX-5 | 9.09× | Cars & Mobility |
| Infant bodysuit | 3.23× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.3 |
| Family Orientation | CONSERVATISM | 2.45 |
| Luxury Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.9% |
| United States | 16.4% |
| Germany | 5.3% |
See Mazda CX-5 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda CX-5 have in Germany?
Mazda CX-5 has an estimated audience of 1,184,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda CX-5 fans?
26.8% of Mazda CX-5 fans are female, 73.2% are male, with an average age of 43.7 years.
Which brands do Mazda CX-5 fans like most?
Mazda CX-5 fans show strongest brand affinity for Mazda CX-3 (32.14×), Mazda CX-9 (43.99×), and Mazda3 (20.16×) over the country average.
Where do Mazda CX-5 fans live in Germany?
Mazda CX-5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,984), Bayern (reach 194,380), and Baden-Württemberg (reach 154,380). These three regions account for the largest share of the active audience.
What other brands do Mazda CX-5 fans also like?
Beyond Mazda CX-5 itself, the audience over-indexes on Mazda CX-9 (43.99×), Mazda3 (20.16×), Mazda6 (24.89×), and Mazda BT-50 (41.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda CX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.