Cigar Audience in Germany
Cigar has an estimated audience of 588,034 people in Germany. 54.0% are female, 46.0% are male, average age 39.8. Top brand affinities: Chile con queso, Cigar Aficionado, Szechuan cuisine, Cigar, Wilson Golf.
Top brand affinities include Chile con queso, Cigar Aficionado, Szechuan cuisine, with strongest over-indexing on Chile con queso (104.16× the country average). Demographically, the Cigar audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Cigar fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.8 |
| Estimated audience size | 588,034 |
Audience persona
The typical Cigar fan in Germany is balanced, around 39.8 years old, with strong Social Media Usage tendencies and a notable affinity for Chile con queso.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chile con queso | 104.16× | Food & Beverages |
| Cigar Aficionado | 84.87× | Food & Beverages |
| Szechuan cuisine | 79.73× | Food & Beverages |
| Cigar | 69.54× | Food & Beverages |
| Wilson Golf | 51.7× | Sports |
| Kobold (Dungeons & Dragons) | 40.6× | Games |
| Brook trout | 36.99× | Food & Beverages |
| Juul | 36.3× | Food & Beverages |
| Tobacco pipe | 36.29× | Food & Beverages |
| Wilderness Festival | 33.88× | Music & Radio |
| Don Q | 32.27× | Food & Beverages |
| Pork chop | 31.16× | Food & Beverages |
| Pod Mod | 29.54× | Food & Beverages |
| Single malt scotch | 26.0× | Food & Beverages |
| Camel (cigarette) | 25.85× | Food & Beverages |
| American Classic Cars | 25.44× | Cars & Mobility |
| Lucky Strike | 22.39× | Food & Beverages |
| Marlboro | 22.39× | Food & Beverages |
| Scotch whisky | 22.31× | Food & Beverages |
| Islay whisky | 22.1× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 5.95 |
| Design Affinity | PREMIUM | 1.83 |
| Family Orientation | CONSERVATISM | 1.68 |
| Individualism | JOY | 1.62 |
| Sports Activity | POWER | 1.62 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 5.5% |
| Indonesia | 4.6% |
See Cigar audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cigar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.