Cigar Audience in Germany
Cigar has an estimated audience of 588,034 people in Germany. 54.0% are female, 46.0% are male, average age 39.8. Top brand affinities: Scotch whisky, Tobacco pipe, Malt whisky, Water bottle, Bourbon whiskey.
Top brand affinities include Scotch whisky, Tobacco pipe, Malt whisky, with strongest over-indexing on Scotch whisky (22.31× the country average). Demographically, the Cigar audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Food & Beverages · Type: Topic
Demographics of Cigar fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.8 |
| Estimated audience size | 588,034 |
Audience persona
The typical Cigar fan in Germany is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Scotch whisky.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scotch whisky | 22.31× | Food & Beverages |
| Tobacco pipe | 36.29× | Food & Beverages |
| Malt whisky | 18× | Food & Beverages |
| Water bottle | 20× | Food & Beverages |
| Bourbon whiskey | 11.27× | Food & Beverages |
| Barbie | 4.25× | Movies & TV |
| Szechuan cuisine | 79.73× | Food & Beverages |
| Bodyguard | 20× | Movies & TV |
| Single malt scotch | 26× | Food & Beverages |
| Camel (cigarette) | 25.85× | Food & Beverages |
| Shopping | 2.07× | Shopping |
| Brook trout | 36.99× | Food & Beverages |
| Whisky | 5.61× | Food & Beverages |
| Single malt whisky | 9.38× | Food & Beverages |
| Laphroaig distillery | 19.41× | Food & Beverages |
| Wine & Spirits | 5.64× | Food & Beverages |
| TikTok | 1.79× | Internet & Social Media |
| Barley | 12.61× | Home & Garden |
| Islay whisky | 22.1× | Food & Beverages |
| Lawn | 3.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.86 |
| Quality Awareness | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 5.5% |
| Indonesia | 4.6% |
See Cigar audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cigar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.