A data profile of the people who buy, follow and care about Cigar in Germany — modelled from more than twelve digital signal sources. Cigar has an estimated audience of 588,034 people in Germany.
Cigar has an estimated audience of 588,034 people in Germany. 54.0% are female, 46.0% are male, average age 39.8. Top brand affinities: Scotch whisky, Tobacco pipe, Malt whisky, Water bottle, Bourbon whiskey.
Top brand affinities include Scotch whisky, Tobacco pipe, Malt whisky, with strongest over-indexing on Scotch whisky (22.31× the country average).
Demographically, the Cigar audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Cigar fan in Germany is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Scotch whisky.
The key figures that characterise the Cigar profile in Germany.
54.0% are female, 46.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.8 |
| Estimated audience size | 588,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Cigar audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 5.5% |
| Indonesia | 4.6% |
The strongest cross-interests of the Cigar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cigar Aficionado | Food & Beverages | 84.87× | ||
| 02 | Szechuan cuisine | Food & Beverages | 79.73× | ||
| 03 | Brook trout | Food & Beverages | 36.99× | ||
| 04 | Tobacco pipe | Food & Beverages | 36.29× | ||
| 05 | Single malt scotch | Food & Beverages | 26.00× | ||
| 06 | Camel (cigarette) | Food & Beverages | 25.85× | ||
| 07 | Scotch whisky | Food & Beverages | 22.31× | ||
| 08 | Islay whisky | Food & Beverages | 22.10× | ||
| 09 | Water bottle | Food & Beverages | 20.00× | ||
| 10 | Bodyguard | Movies & TV | 20.00× | ||
| 11 | Laphroaig distillery | Food & Beverages | 19.41× | ||
| 12 | Malt whisky | Food & Beverages | 18.00× | ||
| 13 | Barley | Home & Garden | 12.61× | ||
| 14 | Bourbon whiskey | Food & Beverages | 11.27× | ||
| 15 | Single malt whisky | Food & Beverages | 9.38× | ||
| 16 | Wine & Spirits | Food & Beverages | 5.64× | ||
| 17 | Whisky | Food & Beverages | 5.61× | ||
| 18 | Barbie | Movies & TV | 4.25× | ||
| 19 | Shopping | Shopping | 2.07× | ||
| 20 | TikTok | Internet & Social Media | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.24× | |
| Indulgence | JOY | 1.92× | |
| Luxury Orientation | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Career Orientation | POWER | 1.17× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cigar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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