Rascasse Audience Intelligence

Barley Audience in Germany

A data profile of the people who buy, follow and care about Barley in Germany — modelled from more than twelve digital signal sources. Barley has an estimated audience of 514,798 people in Germany.

#4602among Topic in Germany#642in Home & Garden

The average Barley fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malt whisky, Scotch whisky, Chivas Regal, with strongest over-indexing on Malt whisky (16.67× the country average).

Demographically, the Barley audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barley fan in Germany is more male, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Malt whisky.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barley profile in Germany.

Audience size
515K
in Germany
Gender
38.7%♀
61.3% male
Age
38.4
average years
Country rank
#11471
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barley fans

38.7% are female, 61.3% are male, average age 38.4.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Barley audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age38.4
Estimated audience size514,798
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Barley audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Barley audience comes from Germany.

Worldwide audience distribution share by country for Barley
CountryShare
United States31.7%
United Kingdom5.5%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barley fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.29×
02Mecklenburg-Vorpommern~10K1.21×
03Hessen~40K1.12×
04Niedersachsen~60K1.11×
05Bayern~90K1.09×
06Baden-Württemberg~80K1.09×
07Schleswig-Holstein~20K1.09×
08Hamburg~10K1.08×
09Thüringen~10K1.00×
10Rheinland-Pfalz~30K0.97×
11Sachsen-Anhalt~10K0.97×
12Nordrhein-Westfalen~100K0.94×
13Berlin~20K0.93×
14Brandenburg~10K0.84×
15Saarland~5K0.76×
16Bremen~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Barley, Germany
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barley audience
#·InterestCategoryAffinity×
01Chivas RegalFood & Beverages24.94×
02The Glenlivet distilleryFood & Beverages23.58×
03Malt whiskyFood & Beverages16.67×
04Jameson Irish WhiskeyFood & Beverages15.79×
05Single malt scotchFood & Beverages14.18×
06Drinking establishmentFood & Beverages12.83×
07CigarFood & Beverages12.61×
08Scotch whiskyFood & Beverages10.66×
09HomebrewingFood & Beverages9.30×
10Single malt whiskyFood & Beverages9.24×
11Draught beerFood & Beverages6.70×
12John DeereCars & Mobility6.09×
13Paleolithic dietHealth5.57×
14Non-alcoholic beverageFood & Beverages4.85×
15Car washCars & Mobility4.14×
16WhiskyFood & Beverages3.73×
17LivemusicMusic & Radio2.81×
18TransfermarktSports2.50×
19Müller (company)Food & Beverages2.47×
20TagesschauMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barley audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
Quality AwarenessPREMIUM1.70×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barley audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Social Media UsageJOY0.79×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barley have in Germany?

Barley has an estimated audience of 514,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barley fans?

38.7% of Barley fans are female, 61.3% are male, with an average age of 38.4 years.

03

Which brands do Barley fans like most?

Barley fans show strongest brand affinity for Malt whisky (16.67×), Scotch whisky (10.66×), and Chivas Regal (24.94×) over the country average.

04

Where do Barley fans live in Germany?

Barley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Barley fans also like?

Beyond Barley itself, the audience over-indexes on Scotch whisky (10.66×), Chivas Regal (24.94×), Drinking establishment (12.83×), and Single malt whisky (9.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Barley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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