Barley Audience in Germany
Barley has an estimated audience of 514,798 people in Germany. 38.7% are female, 61.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Dog breed, Progressive rock.
The average Barley fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (5.63× the country average). Demographically, the Barley audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Barley fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 38.4 |
| Estimated audience size | 514,798 |
Audience persona
The typical Barley fan in Germany is more male, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,351 | 0.94× |
| Bayern | 89,993 | 1.09× |
| Baden-Württemberg | 77,865 | 1.11× |
| Niedersachsen | 57,574 | 1.15× |
| Hessen | 44,541 | 1.14× |
| Sachsen | 33,522 | 1.33× |
| Rheinland-Pfalz | 23,908 | 0.93× |
| Schleswig-Holstein | 20,527 | 1.11× |
| Berlin | 18,344 | 0.8× |
| Brandenburg | 13,429 | 0.84× |
| Sachsen-Anhalt | 13,151 | 0.99× |
| Thüringen | 13,058 | 1× |
| Hamburg | 12,475 | 1.07× |
| Mecklenburg-Vorpommern | 12,337 | 1.26× |
| Saarland | 4,252 | 0.67× |
| Bremen | 2,590 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 5.63× | News |
| Unique Gifts | 4.64× | Shopping |
| Birthday Gifts | 5.09× | Kids & Family |
| Dog breed | 2.02× | Pets & Animals |
| Progressive rock | 1.85× | Music & Radio |
| Eco Friendly Living | 3.54× | Home & Garden |
| Esra Erol | 4.68× | Movies & TV |
| Sixx | 2.54× | Movies & TV |
| Medieval fantasy | 8.16× | Literature |
| 3D printing | 1.56× | Technology & Electronics |
| Nurse education | 1.61× | Kids & Family |
| Hypertext | 1.84× | Technology & Electronics |
| Buying a House | 3.79× | Home & Garden |
| Oliver Kahn | 2.21× | Sports |
| JDSU | 1.97× | Business & Career |
| Kyung Hee University | 8.36× | Business & Career |
| Graham Greene (actor) | 2.36× | |
| Stucco | 1.5× | Home & Garden |
| Google Wallet | 2.94× | Technology & Electronics |
| Nationality | 1.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.79 |
| DIY Mentality | THRILL | 1.67 |
| Convenience Orientation | PREMIUM | 1.62 |
| Pet Ownership | JOY | 1.61 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.5% |
| Brazil | 5.4% |
See Barley audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barley have in Germany?
Barley has an estimated audience of 514,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barley fans?
38.7% of Barley fans are female, 61.3% are male, with an average age of 38.4 years.
Which brands do Barley fans like most?
Barley fans show strongest brand affinity for Haberler (5.63×), Unique Gifts (4.64×), and Birthday Gifts (5.09×) over the country average.
Where do Barley fans live in Germany?
Barley fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,351), Bayern (reach 89,993), and Baden-Württemberg (reach 77,865). These three regions account for the largest share of the active audience.
What other brands do Barley fans also like?
Beyond Barley itself, the audience over-indexes on Unique Gifts (4.64×), Birthday Gifts (5.09×), Dog breed (2.02×), and Progressive rock (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.