Barley Audience in United States
Barley has an estimated audience of 9,580,328 people in United States. 52.8% are female, 47.2% are male, average age 41.3. Top brand affinities: Houston Astros, Livemusic, Los Angeles Dodgers, Red wine, Do it yourself (DIY).
Top brand affinities include Houston Astros, Livemusic, Los Angeles Dodgers, with strongest over-indexing on Houston Astros (6.93× the country average). Demographically, the Barley audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Sports Activity.
Category: Home & Garden · Type: Topic
Demographics of Barley fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.3 |
| Estimated audience size | 9,580,328 |
Audience persona
The typical Barley fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Houston Astros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston Astros | 6.93× | Sports |
| Livemusic | 3.44× | Music & Radio |
| Los Angeles Dodgers | 4.44× | Sports |
| Red wine | 5.11× | Food & Beverages |
| Do it yourself (DIY) | 1.87× | Home & Garden |
| White wine | 5.84× | Food & Beverages |
| Single malt whisky | 5.75× | Food & Beverages |
| Take-out | 2.15× | Food & Beverages |
| Texas Roadhouse | 1.76× | Food & Beverages |
| Malt whisky | 6.63× | Food & Beverages |
| Beer | 1.56× | Food & Beverages |
| Local food | 2.16× | Food & Beverages |
| Made in USA | 2.49× | Business & Career |
| Cocktail | 1.91× | Food & Beverages |
| Whisky | 2.45× | Food & Beverages |
| Dentistry | 2.22× | Business & Career |
| Dollar General | 1.58× | Shopping |
| Outback Steakhouse | 3.01× | Food & Beverages |
| Real property | 2.09× | Home & Garden |
| FIFA World Cup | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.68 |
| Sports Activity | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Healthy Lifestyle | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.5% |
| Brazil | 5.4% |
See Barley audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Barley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.