Rascasse Audience Intelligence

Barley Audience in United States

A data profile of the people who buy, follow and care about Barley in United States — modelled from more than twelve digital signal sources. Barley has an estimated audience of 9,580,328 people in United States.

#2365among Topic in United States#265in Home & Garden

The average Barley fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Single malt whisky, Malt whisky, Red wine, with strongest over-indexing on Single malt whisky (6.26× the country average).

Demographically, the Barley audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barley fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Single malt whisky.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barley profile in United States.

Audience size
9.6M
in United States
Gender
52.8%♀
47.2% male
Age
41.3
average years
Country rank
#3737
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barley fans

52.8% are female, 47.2% are male, average age 41.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Barley audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.3
Estimated audience size9,580,328
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Barley audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Barley audience comes from United States.

Worldwide audience distribution share by country for Barley
CountryShare
United States31.7%
United Kingdom5.5%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barley audience in United States is strongest.

Fig. 05

Top regions by affinity

Barley fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K2.26×
02Kansas~100K1.96×
03North Carolina~500K1.90×
04Nebraska~80K1.66×
05Tennessee~300K1.63×
06North Dakota~20K1.15×
07California~1M1.07×
08Alaska~20K1.07×
09Washington~200K1.06×
10Nevada~100K1.05×
11New York~600K1.03×
12South Dakota~20K1.03×
13New Jersey~200K1.02×
14Wisconsin~100K1.02×
15Pennsylvania~300K1.01×
16Idaho~50K1.01×
17Minnesota~100K1.00×
18Ohio~300K0.97×
19Hawaii~40K0.97×
20Montana~30K0.97×
21Virginia~200K0.95×
22Maryland~200K0.95×
23Missouri~100K0.95×
24Oregon~100K0.94×
25Texas~800K0.92×
26Massachusetts~200K0.92×
27Illinois~300K0.91×
28Utah~80K0.91×
29Washington, District of Columbia~30K0.91×
30Connecticut~90K0.90×
31Michigan~200K0.89×
32Vermont~10K0.87×
33New Hampshire~30K0.86×
34Kentucky~100K0.85×
35Maine~30K0.85×
36Florida~500K0.84×
37Georgia~200K0.84×
38Arizona~200K0.83×
39Indiana~100K0.83×
40Alabama~100K0.82×
41Arkansas~60K0.82×
42Rhode Island~30K0.82×
43Delaware~20K0.82×
44New Mexico~40K0.81×
45South Carolina~100K0.80×
46Colorado~100K0.79×
47West Virginia~30K0.78×
48Oklahoma~80K0.77×
49Louisiana~90K0.74×
50Mississippi~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Barley, United States
0.72×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barley audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages7.38×
02Single malt scotchFood & Beverages7.18×
03Single malt whiskyFood & Beverages6.26×
04White wineFood & Beverages5.00×
05Red wineFood & Beverages4.40×
06ShellfishFood & Beverages3.20×
07Wine tastingFood & Beverages3.00×
08Smoked meatFood & Beverages2.95×
09ChampagneFood & Beverages2.59×
10Web serverTechnology & Electronics2.45×
11Non-alcoholic beverageFood & Beverages2.42×
12Outback SteakhouseFood & Beverages2.36×
13WhiskyFood & Beverages2.32×
14Real propertyHome & Garden2.19×
15PubFood & Beverages1.96×
16CocktailFood & Beverages1.84×
17NASDAQBusiness & Career1.84×
18InnovationBusiness & Career1.72×
19Italian cuisineFood & Beverages1.61×
20Local foodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barley audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
PatriotismCONSERVATISM1.59×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barley audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barley have in United States?

Barley has an estimated audience of 9,580,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barley fans?

52.8% of Barley fans are female, 47.2% are male, with an average age of 41.3 years.

03

Which brands do Barley fans like most?

Barley fans show strongest brand affinity for Single malt whisky (6.26×), Malt whisky (7.38×), and Red wine (4.4×) over the country average.

04

Where do Barley fans live in United States?

Barley fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Barley fans also like?

Beyond Barley itself, the audience over-indexes on Malt whisky (7.38×), Red wine (4.4×), White wine (5×), and Wine tasting (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Barley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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