Pub Audience in United States

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Pub has an estimated audience of 20,133,749 people in United States. 54.7% are female, 45.3% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Animal Liberation Orchestra, Rock music, Alcoholic beverages, Drinking establishment, Casey.

The average Pub fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Animal Liberation Orchestra, Rock music, Alcoholic beverages, with strongest over-indexing on Animal Liberation Orchestra (3.07× the country average). Demographically, the Pub audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Pub fans

Demographic split for Pub audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.0
Estimated audience size20,133,749

Audience persona

The typical Pub fan in United States is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Animal Liberation Orchestra.

Top regions in United States

Top regions ranked by reach for Pub in United States
RegionReachAffinity
California2,835,0951.28×
New York2,392,2432.13×
Texas2,201,2801.27×
Florida1,730,8661.27×
Illinois841,2461.25×
Pennsylvania746,2061.1×
Massachusetts716,7421.81×
Washington680,9301.69×
Georgia637,0791.03×
New Jersey605,1021.18×
Virginia555,0931.13×
North Carolina548,3230.91×
Ohio443,0390.71×
Colorado414,4861.31×
Michigan409,2010.78×
Oregon386,0061.67×
Maryland336,3260.97×
Tennessee322,6470.8×
Arizona298,2160.73×
Indiana273,1010.74×
South Carolina264,5410.87×
Minnesota260,9530.9×
Wisconsin257,4680.85×
Missouri227,3240.7×
Connecticut205,7861.02×
Washington, District of Columbia188,0393.11×
Nevada181,6530.93×
Alabama173,5010.62×
Kentucky166,3390.66×
Utah158,6980.88×
Oklahoma142,7910.64×
Louisiana135,6930.52×
Kansas104,7350.66×
Iowa103,1930.62×
Idaho93,2040.92×
Maine92,4751.28×
New Hampshire91,0341.15×
Hawaii90,8671.05×
Rhode Island80,7441.26×
Arkansas78,2190.47×
Mississippi74,5460.45×
New Mexico70,2300.7×
West Virginia66,3180.71×
Vermont54,9311.55×
Nebraska53,8990.53×
Alaska44,8341.04×
Montana40,6490.73×
Delaware40,1000.72×
South Dakota25,9750.56×
North Dakota20,8930.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pub audience
BrandAffinityCategory
Animal Liberation Orchestra3.07×Music & Radio
Rock music1.62×Music & Radio
Alcoholic beverages1.5×Food & Beverages
Drinking establishment4.24×Food & Beverages
Casey2.2×Music & Radio
Wingstop1.87×Food & Beverages
Google Drive1.63×Technology & Electronics
LabCorp2.36×Health
Texas Roadhouse1.51×Food & Beverages
Scooby-Doo1.97×Movies & TV
Savannah Guthrie2.23×Movies & TV
Kristi Noem2.05×Politics & Society
Diesel3.02×Music & Radio
Tim Horton2.92×Sports
Batman1.56×Movies & TV
Take-out1.53×Food & Beverages
Bob Evans (musician)3.23×Music & Radio
Rob Reiner1.53×Movies & TV
Cask ale4.91×Food & Beverages
Homo sapiens1.83×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pub audience
TraitClusterScore
Community OrientationOPEN1.3
ExtroversionTHRILL1.22
IndulgenceJOY1.15
TravellingTHRILL1.08
Urban LifestyleOPEN1.07
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Pub
CountryShare
United States20.9%
United Kingdom15.0%
Japan8.8%

See Pub audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pub have in United States?

Pub has an estimated audience of 20,133,749 people in United States, concentrated in California and New York.

What is the gender split and age of Pub fans?

54.7% of Pub fans are female, 45.3% are male, with an average age of 43.0 years.

Which brands do Pub fans like most?

Pub fans show strongest brand affinity for Animal Liberation Orchestra (3.07×), Rock music (1.62×), and Alcoholic beverages (1.5×) over the country average.

Where do Pub fans live in United States?

Pub fans in United States are most concentrated in California (reach 2,835,095), New York (reach 2,392,243), and Texas (reach 2,201,280). These three regions account for the largest share of the active audience.

What other brands do Pub fans also like?

Beyond Pub itself, the audience over-indexes on Rock music (1.62×), Alcoholic beverages (1.5×), Drinking establishment (4.24×), and Casey (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.