Rascasse Audience Intelligence

Pub Audience in United States

A data profile of the people who buy, follow and care about Pub in United States — modelled from more than twelve digital signal sources. Pub has an estimated audience of 20,133,749 people in United States.

#53among Touchpoint in United States#140in Food & Beverages

The average Pub fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nancy Mace, Animal Liberation Orchestra, Rock music, with strongest over-indexing on Nancy Mace (3.13× the country average).

Demographically, the Pub audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pub fan in United States is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pub profile in United States.

Audience size
20.1M
in United States
Gender
54.7%♀
45.3% male
Age
43.0
average years
Country rank
#1635
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pub fans

54.7% are female, 45.3% are male, average age 43.0.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Pub audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.0
Estimated audience size20,133,749
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Pub audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Pub audience comes from United States.

Worldwide audience distribution share by country for Pub
CountryShare
United States20.9%
United Kingdom15.0%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pub audience in United States is strongest.

Fig. 05

Top regions by affinity

Pub fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K3.56×
02Washington, District of Columbia~200K2.59×
03New York~2M1.93×
04Massachusetts~600K1.57×
05Vermont~50K1.48×
06Oregon~300K1.45×
07Colorado~500K1.42×
08Washington~600K1.40×
09New Hampshire~100K1.33×
10Ohio~800K1.27×
11Illinois~800K1.26×
12Maine~90K1.26×
13California~2.5M1.22×
14Texas~2M1.17×
15New Jersey~600K1.13×
16Tennessee~400K1.11×
17Kansas~200K1.11×
18Florida~1.5M1.10×
19Rhode Island~70K1.10×
20Alaska~50K1.05×
21Pennsylvania~700K1.01×
22Hawaii~90K1.00×
23Connecticut~200K0.99×
24Virginia~500K0.97×
25Georgia~600K0.92×
26Maryland~300K0.88×
27North Carolina~500K0.84×
28Minnesota~200K0.81×
29Nevada~200K0.81×
30South Carolina~200K0.80×
31Idaho~80K0.79×
32West Virginia~70K0.79×
33Delaware~40K0.79×
34Utah~100K0.78×
35Montana~40K0.77×
36Wisconsin~200K0.76×
37Michigan~400K0.71×
38Iowa~100K0.69×
39New Mexico~70K0.68×
40South Dakota~30K0.68×
41Arizona~300K0.67×
42Indiana~200K0.67×
43Missouri~200K0.67×
44Kentucky~200K0.65×
45Mississippi~100K0.65×
46Alabama~200K0.64×
47Oklahoma~100K0.61×
48Louisiana~100K0.55×
49Nebraska~50K0.54×
50Arkansas~90K0.53×
Fig. 06

Affinity by region

Affinity by region — Pub, United States
0.53×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pub audience
#·InterestCategoryAffinity×
01Drinking establishmentFood & Beverages4.24×
02Bob Evans (musician)Music & Radio3.23×
03Nancy MacePolitics & Society3.13×
04Animal Liberation OrchestraMusic & Radio3.07×
05DieselMusic & Radio3.02×
06Tim HortonSports2.92×
07Dick CheneyPolitics & Society2.45×
08LabCorpHealth2.36×
09Savannah GuthrieMovies & TV2.23×
10CaseyMusic & Radio2.20×
11Kristi NoemPolitics & Society2.05×
12Scooby-DooMovies & TV1.97×
13Avatar (Swedish band)Music & Radio1.88×
14WingstopFood & Beverages1.87×
15Google DriveTechnology & Electronics1.63×
16Rock musicMusic & Radio1.62×
17Take-outFood & Beverages1.53×
18Rob ReinerMovies & TV1.53×
19Texas RoadhouseFood & Beverages1.51×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pub audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
PatriotismCONSERVATISM1.34×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pub audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Risk AppetiteTHRILL0.91×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pub have in United States?

Pub has an estimated audience of 20,133,749 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pub fans?

54.7% of Pub fans are female, 45.3% are male, with an average age of 43.0 years.

03

Which brands do Pub fans like most?

Pub fans show strongest brand affinity for Nancy Mace (3.13×), Animal Liberation Orchestra (3.07×), and Rock music (1.62×) over the country average.

04

Where do Pub fans live in United States?

Pub fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Pub fans also like?

Beyond Pub itself, the audience over-indexes on Animal Liberation Orchestra (3.07×), Rock music (1.62×), Alcoholic beverages (1.5×), and Drinking establishment (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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