Rascasse Audience Intelligence

Pub Audience in Germany

A data profile of the people who buy, follow and care about Pub in Germany — modelled from more than twelve digital signal sources. Pub has an estimated audience of 1,533,208 people in Germany.

#106among Touchpoint in Germany#210in Food & Beverages

The average Pub fan in Germany is 38.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Business and industry, Wikipedia, with strongest over-indexing on Tagesschau (2.99× the country average).

Demographically, the Pub audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pub fan in Germany is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pub profile in Germany.

Audience size
1.5M
in Germany
Gender
45.6%♀
54.4% male
Age
38.9
average years
Country rank
#4374
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pub fans

45.6% are female, 54.4% are male, average age 38.9.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Pub audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age38.9
Estimated audience size1,533,208
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Pub audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Pub audience comes from Germany.

Worldwide audience distribution share by country for Pub
CountryShare
United States20.9%
United Kingdom15.0%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pub audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pub fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.75×
02Hessen~200K1.43×
03Hamburg~50K1.43×
04Bremen~20K1.21×
05Bayern~300K1.18×
06Baden-Württemberg~200K0.91×
07Sachsen~70K0.87×
08Nordrhein-Westfalen~300K0.86×
09Rheinland-Pfalz~60K0.84×
10Thüringen~30K0.78×
11Schleswig-Holstein~40K0.77×
12Brandenburg~30K0.72×
13Niedersachsen~100K0.68×
14Mecklenburg-Vorpommern~20K0.60×
15Sachsen-Anhalt~20K0.59×
16Saarland~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Pub, Germany
0.51×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pub audience
#·InterestCategoryAffinity×
01Blue Moon (beer)Food & Beverages20.24×
02Bitter (beer)Food & Beverages14.53×
03Music venueMusic & Radio8.49×
04Drinking establishmentFood & Beverages5.41×
05DiscogsMusic & Radio3.45×
06TagesschauMovies & TV2.99×
07PurpleDiscoMachineMusic & Radio2.93×
08IbizaTravel & Leisure2.70×
09Groovy (programming language)Technology & Electronics2.70×
10Bruce WillisMovies & TV1.99×
11Thomas GottschalkMovies & TV1.80×
12Christian UlmenMovies & TV1.80×
13PeacemakerMovies & TV1.80×
14Local newsNews1.69×
15TransfermarktSports1.64×
16WikipediaInternet & Social Media1.63×
17BerlinTravel & Leisure1.59×
18Customer serviceBusiness & Career1.55×
19Business and industryBusiness & Career1.51×
20GastronomyFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pub audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.93×
IndulgenceJOY1.49×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pub audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.98×
Price SensitivityPREMIUM0.99×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pub have in Germany?

Pub has an estimated audience of 1,533,208 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pub fans?

45.6% of Pub fans are female, 54.4% are male, with an average age of 38.9 years.

03

Which brands do Pub fans like most?

Pub fans show strongest brand affinity for Tagesschau (2.99×), Business and industry (1.51×), and Wikipedia (1.63×) over the country average.

04

Where do Pub fans live in Germany?

Pub fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pub fans also like?

Beyond Pub itself, the audience over-indexes on Business and industry (1.51×), Wikipedia (1.63×), Blue Moon (beer) (20.24×), and Transfermarkt (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Pub audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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