Pub Audience in Germany
Pub has an estimated audience of 1,533,208 people in Germany. 45.6% are female, 54.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Tagesschau, Business and industry, Wikipedia, Natural World, Blue Moon (beer).
The average Pub fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Tagesschau, Business and industry, Wikipedia, with strongest over-indexing on Tagesschau (2.99× the country average). Demographically, the Pub audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Pub fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 38.9 |
| Estimated audience size | 1,533,208 |
Audience persona
The typical Pub fan in Germany is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,813 | 0.88× |
| Bayern | 295,026 | 1.2× |
| Berlin | 199,774 | 2.91× |
| Baden-Württemberg | 190,363 | 0.91× |
| Hessen | 145,973 | 1.25× |
| Niedersachsen | 101,608 | 0.68× |
| Sachsen | 65,938 | 0.88× |
| Rheinland-Pfalz | 63,880 | 0.83× |
| Hamburg | 50,390 | 1.45× |
| Schleswig-Holstein | 41,652 | 0.76× |
| Brandenburg | 33,908 | 0.71× |
| Thüringen | 32,921 | 0.84× |
| Sachsen-Anhalt | 22,555 | 0.57× |
| Mecklenburg-Vorpommern | 15,759 | 0.54× |
| Bremen | 15,021 | 1.15× |
| Saarland | 8,255 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.99× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Wikipedia | 1.63× | Internet & Social Media |
| Natural World | 1.55× | Fashion & Accessoires |
| Blue Moon (beer) | 20.24× | Food & Beverages |
| Transfermarkt | 1.64× | Sports |
| Ibiza | 2.7× | Travel & Leisure |
| Drinking establishment | 5.41× | Food & Beverages |
| Music venue | 8.49× | Music & Radio |
| Thomas Gottschalk | 1.8× | Movies & TV |
| Local news | 1.69× | News |
| Peacemaker | 1.8× | Movies & TV |
| Siegfried & Roy | 4.94× | Movies & TV |
| Wirtz | 1.77× | Music & Radio |
| Customer service | 1.55× | Business & Career |
| Berlin | 1.59× | Travel & Leisure |
| Bruce Willis | 1.99× | Movies & TV |
| Markus Lanz | 1.69× | Movies & TV |
| Bitter (beer) | 14.53× | Food & Beverages |
| Gastronomy | 1.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.16 |
| Travelling | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 15.0% |
| Japan | 8.8% |
See Pub audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Pub have in Germany?
Pub has an estimated audience of 1,533,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pub fans?
45.6% of Pub fans are female, 54.4% are male, with an average age of 38.9 years.
Which brands do Pub fans like most?
Pub fans show strongest brand affinity for Tagesschau (2.99×), Business and industry (1.51×), and Wikipedia (1.63×) over the country average.
Where do Pub fans live in Germany?
Pub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,813), Bayern (reach 295,026), and Berlin (reach 199,774). These three regions account for the largest share of the active audience.
What other brands do Pub fans also like?
Beyond Pub itself, the audience over-indexes on Business and industry (1.51×), Wikipedia (1.63×), Natural World (1.55×), and Blue Moon (beer) (20.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.